Course Title: Analyse market data

Part A: Course Overview

Program: C4219

Course Title: Analyse market data

Portfolio: DSC

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Course Contact: Yuping Li

Course Contact Phone: 9925 9145

Course Contact Email:

Course Description

This course covers analysis of market data to assist in targeting marketing activities and drawing up a marketing plan

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG403A Analyse market data


1.  Interpret trends and market developments

2.  Interpret competitor market performance

3.  Report on market data

Learning Outcomes

Overview of Assessment

Conduct consumer surveys, write a market research report.