Course Title: Conduct market research
Part A: Course Overview
Program: C4219
Course Title: Conduct market research
Portfolio: DSC
Nominal Hours: 80.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5774C |
Brunswick Campus |
TAFE |
350T Fashion & Textiles |
Face-to-Face |
Term1 2009 |
Course Contact: Yuping Li
Course Contact Phone: 9925 9145
Course Contact Email: yuping.li@rmit.edu.au
Course Description
This course specifies the outcomes required to implement all aspects of a market research plan (with the exception of specialist statistical design and analysis). It involves conducting research, developing survey tools, recruiting respondents, gathering data and information from respondents, analysing research information, and preparing research reports.
Pre-requisite Courses and Assumed Knowledge and Capabilities
LMTGN4019A
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG408A Conduct market research |
Elements: |
1. Conduct desk research 2. Develop survey tools 3. Recruit respondents 4. Gather data and information from respondents 5. Analyse research information 6. Prepare research reports |
Learning Outcomes
Overview of Assessment
Develop questionnaires, conduct surveys, write research report.