Course Title: Conduct market research

Part A: Course Overview

Program: C4219

Course Title: Conduct market research

Portfolio: DSC

Nominal Hours: 80.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Term1 2009

Course Contact: Yuping Li

Course Contact Phone: 9925 9145

Course Contact Email:

Course Description

This course specifies the outcomes required to implement all aspects of a market research plan (with the exception of specialist statistical design and analysis).  It involves conducting research, developing survey tools, recruiting respondents, gathering data and information from respondents, analysing research information, and preparing research reports.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG408A Conduct market research


1.  Conduct desk research

2.  Develop survey tools

3.  Recruit respondents

4.  Gather data and information from respondents

5.  Analyse research information

6.  Prepare research reports

Learning Outcomes

Overview of Assessment

Develop questionnaires, conduct surveys, write research report.