Course Title: Analyse textiles clothing and footwear merchandising and marketing principles
Part B: Course Detail
Teaching Period: Term1 2011
Course Code: MKTG5770C
Course Title: Analyse textiles clothing and footwear merchandising and marketing principles
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C4219 - Certificate IV in Fashion and Textiles Merchandising
Course Contact : Yuping Li
Course Contact Phone: 9925 9145
Course Contact Email:yuping.li@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Vicky Cole vicki.cole@rmit.edu.au 99259145
Tony Cooper tony.cooper@rmit.edu.au 99259145
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course covers skills and knowledge to analyse key principles of merchandising and marketing when applied in a textiles, clothing and footwear (TCF) environment.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTGN4019A Analyse textiles clothing and footwear merchandising and marketing principles |
Element: |
1. Analyse TCF market conditions 2. Analyse the characteristics of the TCF market 3. Determine marketing features of a TCF product |
Performance Criteria: |
1. Analyse TCF market conditions |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
 Research, collect and analyse data on a fashion company
 Group discussion on company’s marketing mix and positioning strategies
 Work in a group to brainstorm recommendations to improve the company’s marketing performance
 Use technology to prepare assignments (Communication and technology)
 Use On-line activities (Technology)
 Use technology to present findings of research (Communication and technology)
 Design appropriate format for assignments (Initiative and enterprise)
Teaching Schedule
08/02/11 The field of Marketing
15/02/11 The marketing environment
22/02/11 Gathering marketing information
01/3/11 Market segmentation, targeting and positioning
08/03/11 Quiz 2 (25%)
15/03/11 Understanding the consumer market
22/03/11 Understanding the business market
29/0311 Semester break
05/04/11 Quiz 2(25%)
12/04/11 Product planning and development
19/04/11 Product management strategies
26/04/11 Store visit/observation for group assignment
03/05/11 Pricing strategies
10/05/11 Distribution strategies
17/05/11 The promotional program
24/05/11 Strategic marketing Assignment due (SWOT analysis )-25%
31/05/11 Quiz 3 (25%)
Learning Resources
Prescribed Texts
Peter Rix: Marketing, a practical approach (6e), McGraw Hill,2007 (ISBN: 10: 0-07-4717) |
References
Rag Trader Magazine Business Review Weekly, IBIS Industry databases |
Other Resources
Check library for DVDs, videos, databases, e-journals and journals
Overview of Assessment
Written quizzes, written report and oral presentation.
Assessment Tasks
Assessment Method Marks Awarded
Quiz 1 Written assessment in class to verify students’ understanding 25 marks
Quiz 2 Written assessment in class to verify students’ understanding 25 marks
SWOT analysis Group written work to research and analyse a TCF company’s marketing performance 25 marks
Quiz 3 Written assessment in class to verify students’ understanding 25 marks
Assessment Matrix
Course Overview: Access Course Overview