Course Title: Manage merchandise and store presentation

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: MKTG5776C

Course Title: Manage merchandise and store presentation

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C4219 - Certificate IV in Fashion and Textiles Merchandising

Course Contact : Glenda McNeill

Course Contact Phone: 9925 9179

Course Contact Email:glenda.mcneill@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

carmen.pricone@rmit.edu.au

maree.nelson@rmit.edu.au

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course requires a range of competencies involving management, according to store policies, of the store merchandising plan and store presentation.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER004A Manage merchandise and store presentation

Element:

1.  Manage store merchandising

2.  Plan and manage store advertising and promotions

3.  Manage store pricing policies

4.  Manage housekeeping

Performance Criteria:

1.1 Layout and presentation support market position and promote customer flow according to store policy.
1.2 Layout assessment checks developed and implemented.
1.3 Standards for visual presentations and displays defined and clearly communicated to all staff.
1.4 Staff consulted to assess customer response for space allocations.

2.1 Store policies and procedures, managed and implemented in regard to store promotional activities.
2.2 Activities organised in line with anticipated/researched customer requirements.
2.3 Promotions managed in order to achieve maximum customer impact.
2.4 Arrangements with suppliers negotiated in regard to special promotional activities.
2.5 Store activities co-ordinated to complement shopping centre/retail complex promotions.
2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
2.7 Promotional acivities accurately documented and reported on.

3.1 Store policies and procedures maintained in regard to pricing.
3.2 Accurate information on pricing trends and changes maintained and communicated to relevant staff.
3.3 Procedures developed and implemented for pricing/marking down of slow moving stock, soiled or damaged goods or goods close to use-by date according to store policies and government requirements.

4.1 Store policies and procedures developed and implemented in regard to store housekeeping and maintenance.
4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.
4.3 Contingency plan initiated in the event of merchandise or store presentation problems.


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

  • Compare and contrast promotional and display trends used by a number of TCF retailers via field trips, group discussion, and practical exercises.
  • Case studies observing the policies & procedures of TCF merchandising.
  • Underpinning knowledge delivered in group discussions to aid in the development of the merchandising manual.
  • Visual presentations (slides-store layout and display) and other action or experiential learning activities.
  • TCF industry based mentoring through allocated Company in relation to designated industry brief.
  • TCF retail industry based mentoring through individual window display.
  • Use of various work processing, graphics and spreadsheet packages to complete merchandising manual.


Teaching Schedule

Week Session-TopicPerformance CriteriaAsessment Tasks
1.Introduction• 1.2 Layout assessment checks developed and implemented
• 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff
• 1.4 Staff consulted to assess customer response to space allocations
 
2.

Display Patterns    Colour Theory,

• 1.2 Layout assessment checks developed and implemented.
  1.3 Standards for visual presentations and displays defined and clearly communicated to all staff
  2.1 Store policies and procedures, managed and implemented in regard to store promotional activities
 
3.City Field Trip  1.2 Layout assessment checks developed and implemented.
• 2.7 Promotional activities accurately documented and reported on.
 
4.

Practical Draping

Introduce Calender Assignment and Group Display

• 1.2 Layout assessment checks developed and implemented                                                                                                                                                         

• 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff

 • 2.2 Activities organised in line with anticipated/researched customer requirements
• 2.3 Promotions managed in order to achieve maximum customer impact

   3.3 Procedures developed and implemented for pricing/marking down of slow moving stock, soiled or damaged goods or goods close to use-by date according to store policies and government requirements

 
5.OH&S

Practical Suspension & Rises Activity Workshop Assignment 1.
• 1.2 Layout assessment checks developed and implemented
• 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff
• 2.2 Activities organised in line with anticipated/researched customer requirement
• 2.3 Promotions managed in order to achieve maximum customer impact
  4.1 Store policies and procedures developed and implemented in regard to store housekeeping and maintenance
  4.2  Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained
 
6.Industry  Visit and Costing for Cabinet Display• 2.1 Store policies and procedures, managed and implemented in regard to store promotional activities.
• 2.4 Arrangements with suppliers negotiated in regard to special promotional activities
• 3.1 Store policies and procedures maintained in regard to pricing

 
7.Group Display and Promotional Calender• 1.1 Layout and presentation support market position and promote customer flow
• 1.2 Layout assessment checks developed and implemented according to store policy.
• 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff
• 1.4 Staff consulted to assess customer response to space allocations
• 2.1 Store policies and procedures, managed and implemented in regard to store promotional activities.
• 2.5 Store activities co-ordinated to complement shopping centre/retail complex promotions
• 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response
• 3.2 Accurate information on pricing trends and changes maintained and communicated to relevant staff
  3..3 Procedures developed and implemented for pricing/marking down of slow moving stock, soiled or damaged goods or goods close to use-by date according to store policies and government requirements
 
8.

Promotional Calender Assignment Due

Cabinet Display, (see roster)

Cabinet Display Preparation 

Introduce Industry Project

  1.1 Layout and presentation support market position and promote customer flow according to store policy.
• 1.2 Layout assessment checks developed and implemented
• 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff
• 2.1 Store policies and procedures, managed and implemented in regard to store promotional activities.
  2.2 Activities organised in line with anticipated.researched customer requirements
  2.3 Promotions managed in order to achieve maximum customer impact
• 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
• 2.7 Promotional activities accurately documented and reported on.
• 3.2 Accurate information on pricing trends and changes maintained and communicated to relevant staff.
   3.3 Procedures developed and implemented for pricing/marking down of slow moving stock, soiled or damaged goods or goods close to use-by date according to store policies and government requirements
   4.1 Store policies and procedures developed and implemented in regard to store housekeeping and maintenance
   4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained

Promotional Calender Assessed 45%

Cabinet Display Assessment               40%

See Roster

 9. 
Cabinet Display, (see roster)

Cabinet Display Preparation

Discuss Industry Project


• 1.2 Layout assessment checks developed and implemented
• 2.2 Activities organised in line with anticipated/researched customer requirements. 
• 2.3 Promotions managed in order to achieve maximum customer impact
• 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
• 2.7 Promotional activities accurately documented and reported on.
• 3.1 Store policies and procedures maintained in regard to pricing.
• 4.1 Store policies and procedures developed and implemented in regard to store housekeeping and maintenance.
• 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.

Cabinet  Display Assessment        40%

See Roster

Term break   
 10.Group Display, Assignment Consultation.• 1.2 Layout assessment checks developed and implemented
• 1.3 Standards for visual presentations and displays defined and clearly.
• 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
• 2.7 Promotional activities accurately documented and reported on.
• 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.
• 4.3 Contingency plan initiated in the event of merchandise or store presentation problems

Cabinet  Display Assessment            40%

See Roster

 11.Group Display, Assignment Consultation• 1.2 Layout assessment checks developed and implemented
• 1.3 Standards for visual presentations and displays defined and clearly
• 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
• 2.7 Promotional activities accurately documented and reported on.
• 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.
• 4.3 Contingency plan initiated in the event of merchandise or store presentation problems

Cabinet  Display Assessment        40%


See Roster

 12.Cabinet Display, (see roster)

Cabinet Display Preparation

Discuss Industry Project
• 1.2 Layout assessment checks developed and implemented
• 1.3 Standards for visual presentations and displays defined and clearly
• 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
• 2.7 Promotional activities accurately documented and reported on.
• 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.
• 4.3 Contingency plan initiated in the event of merchandise or store presentation problems
Cabinet  Display Assessment           40%

See Roster
 13.Cabinet Display, (see roster)

Cabinet Display Preparation

Discuss Industry Project
• 1.2 Layout assessment checks developed and implemented
• 1.3 Standards for visual presentations and displays defined and clearly.
• 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
• 2.7 Promotional activities accurately documented and reported on.
• 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.
• 4.3 Contingency plan initiated in the event of merchandise or store presentation problems
Cabinet  Display Assessment        40%

See Roster
 14.

Cabinet Display, (see roster)

Cabinet Display Preparation

Discuss Industry Project

• 1.2 Layout assessment checks developed and implemented
• 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff
• 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
• 2.7 Promotional activities accurately documented and reported on.
• 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.
• 4.3 Contingency plan initiated in the event of merchandise or store presentation problems

Cabinet  Display Assessment         40%

See Roster

 15.Cabinet Display, (see roster)

Cabinet Display Preparation

Industry Project Submitted
• 1.2 Layout assessment checks developed and implemented
• 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff
• 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
• 2.7 Promotional activities accurately documented and reported on.
• 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.
• 4.3 Contingency plan initiated in the event of merchandise or store presentation problems

Cabinet  Display Assessment         40%

See Roster

Industry Project Assessed                    15%

 16.

Cabinet Display, (see roster)

Cabinet Display Preparation


Industry Project Feedback

• 1.2 Layout assessment checks developed and implemented
• 1.3 Standards for visual presentations and displays defined and clearly
• 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
• 2.7 Promotional activities accurately documented and reported on.
• 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.
• 4.3 Contingency plan initiated in the event of merchandise or store presentation problems
Cabinet  Display Assessment          40%

See Roster
17.Presentations to Industry

• 1.2 Layout assessment checks developed and implemented 

• 2.2 Activities organised in line with anticipated/researched customer requirements.
• line with anticipated/researched customer requirements.
• 2.3 promotions managed in order to achieve maximum customer impact

• 2.7 Promotional activities accurately documented and reported on.

• 3.1 Store policies and procedures maintained in regard to pricing.
• 4.1 Store policies and procedures developed and implemented in regard to store housekeeping and maintenance.
• 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.

 
 18. Assessment Week
  •  Process Results
Please note:  This week to week schedule is subject to change with prior notice.






















Learning Resources

Prescribed Texts


References

 Applied Visual Merchandising (3rd Ed) Mills, K, Paul,Moormann,K.

Visual Merchandising The Business of Visual Presentation Colborne, R

Visual Merchandising & Display (3rd Ed) Pegler, M.M.

Visual Merchandising from the editors of VM and SD Magazine

Windows The Art of retail Display Portas,M.

Silent Selling Bell, J, Ternus,K.


Other Resources


Overview of Assessment

Students will be required to demonstrate learnt skills through the construction of small scale displays in class in preparation for their projects. They will develop a promotional calendar outlining seasonal changes in merchandise and displays for a company using appropriate soft-wear, and display one promotion in a mock window on campus. Students will work on two industry projects, one that will allow them to develop a window concept communicated through a storyboard to an industry brief, and the other that will require the development of a store manual along with a window display for a specific target market in industry.


Assessment Tasks

Practical Assignment1. 

Create a promotional calendar outlining seasonal changes in merchandising and display within on TCF retail store. This is to be presented using a spreadsheet application and computer generated images.         

 45 Marks

Practical Assignment 2.
Choose a promotion from the calendar and construct the window display in the cabinets provided. Including a breakdown of cost, time and maintenance checklist.

 40 Marks


Practical Assignment 3.
Create a detailed store manual for your allocated company, illustrating the arrangement of the Window Display. Develop store policies and ensure standards are maintained. This is to be supported by an A2 storyboard featuring your Window Display. 

15 Marks

 Total 100


Assessment Matrix

Other Information

Special Considerations, RPL.

Course Overview: Access Course Overview