Course Title: Manage merchandise and store presentation
Part B: Course Detail
Teaching Period: Term1 2009
Course Code: MKTG5776C
Course Title: Manage merchandise and store presentation
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C4219 - Certificate IV in Fashion and Textiles Merchandising
Course Contact : Glenda McNeill
Course Contact Phone: 9925 9179
Course Contact Email:glenda.mcneill@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 35
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course requires a range of competencies involving management, according to store policies, of the store merchandising plan and store presentation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRXMER004A Manage merchandise and store presentation |
Element: |
1. Manage store merchandising 2. Plan and manage store advertising and promotions 3. Manage store pricing policies 4. Manage housekeeping |
Performance Criteria: |
1.1 Layout and presentation support market position and promote customer flow according to store policy. |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
- Compare and contrast promotional and display trends used by a number of TCF retailers via field trips, group discussion, and practical exercises.
- Case studies observing the policies & procedures of TCF merchandising.
- Underpinning knowledge delivered in group discussions to aid in the development of the merchandising manual.
- Visual presentations (slides-store layout and display) and other action or experiential learning activities.
- TCF industry based mentoring through allocated Company in relation to designated industry brief.
- TCF retail industry based mentoring through individual window display.
- Use of various work processing, graphics and spreadsheet packages to complete merchandising manual.
Teaching Schedule
Week | Session-Topic | Performance Criteria | Asessment Tasks |
1. | Introduction | • 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff • 1.4 Staff consulted to assess customer response to space allocations |
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2. | Display Patterns Colour Theory, |
• 1.2 Layout assessment checks developed and implemented. 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff 2.1 Store policies and procedures, managed and implemented in regard to store promotional activities |
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3. | City Field Trip | 1.2 Layout assessment checks developed and implemented. • 2.7 Promotional activities accurately documented and reported on. |
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4. |
Practical Draping Introduce Calender Assignment and Group Display |
• 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff • 2.2 Activities organised in line with anticipated/researched customer requirements 3.3 Procedures developed and implemented for pricing/marking down of slow moving stock, soiled or damaged goods or goods close to use-by date according to store policies and government requirements |
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5. | OH&S Practical Suspension & Rises Activity Workshop Assignment 1. |
• 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff • 2.2 Activities organised in line with anticipated/researched customer requirement • 2.3 Promotions managed in order to achieve maximum customer impact 4.1 Store policies and procedures developed and implemented in regard to store housekeeping and maintenance 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained |
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6. | Industry Visit and Costing for Cabinet Display | • 2.1 Store policies and procedures, managed and implemented in regard to store promotional activities. • 2.4 Arrangements with suppliers negotiated in regard to special promotional activities • 3.1 Store policies and procedures maintained in regard to pricing |
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7. | Group Display and Promotional Calender | • 1.1 Layout and presentation support market position and promote customer flow • 1.2 Layout assessment checks developed and implemented according to store policy. • 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff • 1.4 Staff consulted to assess customer response to space allocations • 2.1 Store policies and procedures, managed and implemented in regard to store promotional activities. • 2.5 Store activities co-ordinated to complement shopping centre/retail complex promotions • 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response • 3.2 Accurate information on pricing trends and changes maintained and communicated to relevant staff 3..3 Procedures developed and implemented for pricing/marking down of slow moving stock, soiled or damaged goods or goods close to use-by date according to store policies and government requirements |
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8. | Promotional Calender Assignment Due |
1.1 Layout and presentation support market position and promote customer flow according to store policy. • 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff • 2.1 Store policies and procedures, managed and implemented in regard to store promotional activities. 2.2 Activities organised in line with anticipated.researched customer requirements 2.3 Promotions managed in order to achieve maximum customer impact • 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response. • 2.7 Promotional activities accurately documented and reported on. • 3.2 Accurate information on pricing trends and changes maintained and communicated to relevant staff. 3.3 Procedures developed and implemented for pricing/marking down of slow moving stock, soiled or damaged goods or goods close to use-by date according to store policies and government requirements 4.1 Store policies and procedures developed and implemented in regard to store housekeeping and maintenance 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained |
Promotional Calender Assessed 45% Cabinet Display Assessment 40% |
9. | Cabinet Display, (see roster) Cabinet Display Preparation Discuss Industry Project |
• 1.2 Layout assessment checks developed and implemented • 2.2 Activities organised in line with anticipated/researched customer requirements. • 2.3 Promotions managed in order to achieve maximum customer impact • 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response. • 2.7 Promotional activities accurately documented and reported on. • 3.1 Store policies and procedures maintained in regard to pricing. • 4.1 Store policies and procedures developed and implemented in regard to store housekeeping and maintenance. • 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained. |
Cabinet Display Assessment 40% See Roster |
Term break | |||
10. | Group Display, Assignment Consultation. | • 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly. • 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response. • 2.7 Promotional activities accurately documented and reported on. • 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained. • 4.3 Contingency plan initiated in the event of merchandise or store presentation problems |
Cabinet Display Assessment 40% See Roster |
11. | Group Display, Assignment Consultation | • 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly • 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response. • 2.7 Promotional activities accurately documented and reported on. • 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained. • 4.3 Contingency plan initiated in the event of merchandise or store presentation problems |
Cabinet Display Assessment 40%
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12. | Cabinet Display, (see roster) Cabinet Display Preparation Discuss Industry Project |
• 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly • 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response. • 2.7 Promotional activities accurately documented and reported on. • 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained. • 4.3 Contingency plan initiated in the event of merchandise or store presentation problems |
Cabinet Display Assessment 40% See Roster |
13. | Cabinet Display, (see roster) Cabinet Display Preparation Discuss Industry Project |
• 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly. • 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response. • 2.7 Promotional activities accurately documented and reported on. • 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained. • 4.3 Contingency plan initiated in the event of merchandise or store presentation problems |
Cabinet Display Assessment 40% See Roster |
14. | Cabinet Display, (see roster) |
• 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff • 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response. • 2.7 Promotional activities accurately documented and reported on. • 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained. • 4.3 Contingency plan initiated in the event of merchandise or store presentation problems |
Cabinet Display Assessment 40% See Roster |
15. | Cabinet Display, (see roster) Cabinet Display Preparation Industry Project Submitted |
• 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff • 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response. • 2.7 Promotional activities accurately documented and reported on. • 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained. • 4.3 Contingency plan initiated in the event of merchandise or store presentation problems |
Cabinet Display Assessment 40% Industry Project Assessed 15% |
16. |
Cabinet Display, (see roster) Industry Project Feedback |
• 1.2 Layout assessment checks developed and implemented • 1.3 Standards for visual presentations and displays defined and clearly • 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response. • 2.7 Promotional activities accurately documented and reported on. • 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained. • 4.3 Contingency plan initiated in the event of merchandise or store presentation problems |
Cabinet Display Assessment 40% See Roster |
17. | Presentations to Industry |
• 1.2 Layout assessment checks developed and implemented • 2.2 Activities organised in line with anticipated/researched customer requirements. • 2.7 Promotional activities accurately documented and reported on. • 3.1 Store policies and procedures maintained in regard to pricing. |
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18. | Assessment Week |
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Learning Resources
Prescribed Texts
References
Applied Visual Merchandising (3rd Ed) Mills, K, Paul,Moormann,K. |
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Visual Merchandising The Business of Visual Presentation Colborne, R |
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Visual Merchandising & Display (3rd Ed) Pegler, M.M. |
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Visual Merchandising from the editors of VM and SD Magazine |
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Windows The Art of retail Display Portas,M. |
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Silent Selling Bell, J, Ternus,K. |
Other Resources
Overview of Assessment
Students will be required to demonstrate learnt skills through the construction of small scale displays in class in preparation for their projects. They will develop a promotional calendar outlining seasonal changes in merchandise and displays for a company using appropriate soft-wear, and display one promotion in a mock window on campus. Students will work on two industry projects, one that will allow them to develop a window concept communicated through a storyboard to an industry brief, and the other that will require the development of a store manual along with a window display for a specific target market in industry.
Assessment Tasks
Practical Assignment1.
Create a promotional calendar outlining seasonal changes in merchandising and display within on TCF retail store. This is to be presented using a spreadsheet application and computer generated images.
45 Marks
Practical Assignment 2.
Choose a promotion from the calendar and construct the window display in the cabinets provided. Including a breakdown of cost, time and maintenance checklist.
40 Marks
Practical Assignment 3.
Create a detailed store manual for your allocated company, illustrating the arrangement of the Window Display. Develop store policies and ensure standards are maintained. This is to be supported by an A2 storyboard featuring your Window Display.
15 Marks
Total 100
Assessment Matrix
Other Information
Special Considerations, RPL.
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