Course Title: Communicate and sell design concepts
Part B: Course Detail
Teaching Period: Term1 2009
Course Code: VART5913C
Course Title: Communicate and sell design concepts
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C4219 - Certificate IV in Fashion and Textiles Merchandising
Course Contact : Robyn Lyons
Course Contact Phone: 9925 9118
Course Contact Email:robyn.lyons@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
nardia.robertson@rmit.edu.au
eleni.pierakou@rmit.edu.au
michelle.shepard@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course covers the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion industry professionals.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD4005B Communicate and sell design concepts |
Element: |
1. Interpret design brief 2. Develop inspiration board 3. Develop story board to meet design brief 4. Present design tools 5. Sell design concepts |
Performance Criteria: |
1.1 Key requirements for design concepts are identified 3.1 Key elements of story board are identified 3.3 Suitable fabrics and colour palette are selected 4.2 Feedback is sought on design concepts and modifications made as required |
Learning Outcomes
Details of Learning Activities
Lectures, Tutorials, On-Line Activities, workshops where students are challenged to reflect and debate on different value positions, concepts and issues.
Students are required to actively engage in class discussions, problem solving activities and research field work activities and self reflection.
Teaching Schedule
| Week | Topic/Activity |
Element Performance Criteria |
Assessment |
| 1 | Describe features of fashion industry Communication The power of visual communication |
1.1 Key requirements for design concepts are identified 1.2 Impact of target market on the design process is identified 2.2 Principles of design are applied to inspirational development 2.2 Inspirational items are collected and collated for presentation 2.4 Inspirational board is developed to communicate sources of inspiration 2.5 Inspiration board is reviewed against design brief
|
|
| 2 |
Mood and Story board Theory Mood and story board formation, Layput Imperatives |
3.1 Key elements of story board are identified 3.2 garment concepts are developed based on design brief and inspiration board |
|
| 3 | Mood and story board Theory The creative business document |
3.1, 3.2 | |
| 4 |
Sourcing the elements for the boards Methods for completing mood and story boards |
3.2 3.3 Suitable fabrics and colour palette are selected 3.4 Storyboard is produced to reflect design briefSuitable fabrics and colours are selected |
|
| 5 |
Product Development Establishing a product gap/ modification |
5.1 Interests of fashion industry professional are identified and made central to promotiom of ideas and concepts. 5.2 Benifits and features of design concepts are explained and promoted.
|
|
| 6 |
Mood and Storyboard Development Theoretical aspects of board formation |
4.1 Design tools are used to communicate concepts and modifications are made as required. 4.2 Feedback is sought on design concepts and modifications made as required |
|
| 7 |
Sources of Inspiration Establishing a face for the brand/product line |
1.2, 2.3, 2.4, 3.1, | |
| 8 |
Workshop - mood and story board Development Colour, Signuture, Accent, Core |
2.1, 2.2, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.1, 4.2, 5.2. Benifits and features of design concepts are explained and promoted 5.3 design concepts are linked to design brief 5.4 Presentation skills are used to sell design brief. 5.5 feedback and questions are invited and responded to |
|
| 9 |
Target group contextulised to the products being modified
|
1.1, 1.2, 3.2, 3.4, 4.1, 4.2, 5.1, 5.2, 5.3, | |
| 10 |
Overview the theory Document
|
1.1, 1.2, 3.2, 3.4, 4.1, 4.2, 5.1, 5.2, 5.3, | |
| 11 |
Trend Analysis Sources of Inspiration Social and Cultural Analysis |
1.1, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.3, 4.2, 5.1, 5.2, 5.3, |
|
| 12 |
Workshop Mood and Story Board - Finalise the collection |
1.1, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.3, 4.2, 5.1, 5.2, 5.3, |
|
| 13 | Workshop Mood and Story Board - The Theory Document |
1.1, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.3, 4.2, 5.1, 5.2, 5.3, |
|
| 14 |
Workshop Mood and Story Board |
1.1, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.3, 4.2, 5.1, 5.2, 5.3, |
|
| 15 |
Presentation Mood and Story Board |
5.1, 5.2, 5.3, 5.4, 5.5. | Presentations in class |
| 16 |
Research Week Prepare for final assessment |
1.1, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.3, 4.2, 5.1, 5.2, 5.3, |
|
| 17 |
Assessment Week Holistic Presentation |
5.1, 5.2, 5.3, 5.4, 5.5. | Final presentation to industry Partner |
| 18 | Results Week | ||
Learning Resources
Prescribed Texts
References
Other Resources
Nil
Overview of Assessment
Assessment will be based on a research assignment, and an oral presentation to industry which includes preparation of story boards and a theory document
Assessment Tasks
Mood and Story Boards
Assessment Matrix
Course Overview: Access Course Overview