Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: VART5913C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C4219 - Certificate IV in Fashion and Textiles Merchandising

Course Contact : Robyn Lyons

Course Contact Phone: 9925 9118

Course Contact Email:robyn.lyons@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

nardia.robertson@rmit.edu.au

eleni.pierakou@rmit.edu.au

michelle.shepard@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion industry professionals.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts

Element:

1.  Interpret design brief

2. Develop inspiration board

3.  Develop story board to meet design brief

4.  Present design tools

5.  Sell design concepts

Performance Criteria:

1.1 Key requirements for design concepts are identified

1.2 Impact of target market on the design process is identified

2.2 Principles of design are applied to inspirational development

2.2 Inspirational items are collected and collated for presentation

2.4 Inspirational board is developed to communicate sources of inspiration

2.5 Inspiration board is reviewed against design brief

3.1 Key elements of story board are identified

3.2 garment concepts are developed based on design brief and inspiration board

3.3 Suitable fabrics and colour palette are selected

3.4 Storyboard is produced to reflect design briefSuitable fabrics and colours are selected

4.1 Design tools are used to communicate concepts and modifications are made as required.

4.2 Feedback is sought on design concepts and modifications made as required

5.1 Interests of fashion industry professional are identified and made central to promotiom of ideas and concepts.

5.2 Benifits and features of design concepts are explained and promoted.

5.3 design concepts are linked to design brief

5.4 Presentation skills are used to sell design brief.

5.5 feedback and questions are invited and responded to




Learning Outcomes



Details of Learning Activities

Lectures, Tutorials, On-Line Activities, workshops where students are challenged to reflect and debate on different value positions, concepts and issues. 

Students are required to actively engage in class discussions, problem solving activities and research field work activities and self reflection.


Teaching Schedule

Week

Topic/Activity

Element

Performance Criteria
Assessment
1Describe features of fashion industry Communication

The power of visual communication

1.1 Key requirements for design concepts are identified

1.2 Impact of target market on the design process is identified

2.2 Principles of design are applied to inspirational development

2.2 Inspirational items are collected and collated for presentation

2.4 Inspirational board is developed to communicate sources of inspiration

2.5 Inspiration board is reviewed against design brief

 

 
2

Mood and Story board Theory

Mood and story board formation, Layput Imperatives

 3.1 Key elements of story board are identified

3.2 garment concepts are developed based on design brief and inspiration board

 
3Mood and story board Theory

The creative business document
 3.1, 3.2 
4

Sourcing the elements for the boards

Methods for completing mood and story boards

3.2 

3.3 Suitable fabrics and colour palette are selected

3.4 Storyboard is produced to reflect design briefSuitable fabrics and colours are selected

 
5

Product Development

Establishing a product gap/ modification

5.1  Interests of fashion industry professional are identified and made central to promotiom of ideas and concepts.

5.2 Benifits and features of design concepts are explained and promoted.

 

 
6

Mood and Storyboard Development

Theoretical aspects of board formation

 4.1 Design tools are used to communicate concepts and modifications are made as required.

4.2 Feedback is sought on design concepts and modifications made as required

 
7

Sources of Inspiration

Establishing a face for the brand/product line

 1.2, 2.3, 2.4, 3.1,  
8

Workshop - mood and story board Development

Colour, Signuture, Accent, Core

 2.1, 2.2, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.1, 4.2,

5.2. Benifits and features of design concepts are explained and promoted

5.3 design concepts are linked to design brief

5.4 Presentation skills are used to sell design brief.

5.5 feedback and questions are invited and responded to

 
9

Target group contextulised to the products being modified

 

 1.1, 1.2, 3.2, 3.4, 4.1, 4.2, 5.1, 5.2, 5.3,  
10

Overview the theory Document

 

 1.1, 1.2, 3.2, 3.4, 4.1, 4.2, 5.1, 5.2, 5.3,  
11

Trend Analysis

Sources of Inspiration

Social and Cultural Analysis

 1.1, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.3, 4.2, 5.1, 5.2, 5.3,

 
12

Workshop

Mood and Story Board - Finalise the collection

 1.1, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.3, 4.2, 5.1, 5.2, 5.3,
 
13Workshop

Mood and Story Board  - The Theory Document
 1.1, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.3, 4.2, 5.1, 5.2, 5.3,
 
14

Workshop

Mood and Story Board

 1.1, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.3, 4.2, 5.1, 5.2, 5.3,
 
15

Presentation

Mood and Story Board

 5.1, 5.2, 5.3, 5.4, 5.5. Presentations in class
16

Research Week

Prepare for final assessment

 1.1, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4, 4.3, 4.2, 5.1, 5.2, 5.3,
 
17

Assessment Week

Holistic Presentation

 5.1, 5.2, 5.3, 5.4, 5.5.Final presentation to industry Partner
18Results Week  
    




Learning Resources

Prescribed Texts


References


Other Resources

Nil


Overview of Assessment

Assessment will be based on a research assignment, and an oral presentation to industry which includes preparation of story boards and a theory document


Assessment Tasks


Mood and Story Boards


Assessment Matrix

Course Overview: Access Course Overview