Course Title: Undertake marketing activities

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5819C

Course Title: Undertake marketing activities

School: 650T TAFE Business

Campus: City Campus

Program: C4222 - Certificate IV in International Trade

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG414A Undertake marketing activities


1. Plan marketing activities

2. Implement and manage marketing activities

3. Review marketing activities

Performance Criteria:

1.1 Identify need for marketing activities
1.2 Investigate previous marketing activities for relevant information
1.3 Identify and analyse relevant policies and procedures
1.4 Identify outcomes expected from marketing activities
1.5 Undertake analysis of collected basic marketing information
1.6 Develop and document work activity plans for marketing activities
1.7 Obtain approval of plans from relevant enterprise personnel
2.1 Determine and access resources required for work activities
2.2 Undertake marketing activities
2.3 Assign responsibilities and functions to relevant personnel performing specific marketing functions
2.4 Monitor marketing activities, reviewing and amending activity plans as required
3.1 Measure and document outcomes of marketing activities
3.2 Review marketing activities against expected outcomes and document identified improvements
3.3 Prepare reports of marketing activities and communicate to relevant enterprise personnel

Learning Outcomes

Students will be able to demonstrate:

  • literacy skills to read a variety of texts, to prepare general information and papers, and to write formal and informal letters according to target audience
  • planning skills to develop implementation schedules
  • problem-solving skills to address issues which may affect plans and their implementation.

Details of Learning Activities

Learning activities will comprise workshops conducted in class and class participation (includes LLN Test)

Mini quiz

Preparation and presentation of a Major Marketing Project

Teaching Schedule


Pre-training review:
Familiarisation with:
• Program
• Services/facilities
• Other students
• Teacher(s)
• Where to get support
• Student responsibilities
• Course requirements
• Course support documents
• Pre-reading
• Blackboard
• Overview of assessment requirements
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy

2.  Define Marketing

3. Define Marketing (Review) and introduction to Marketing Research

4. Marketing Research (Review) and Introduction to Marketing Strategy

5. Marketing Strategy (Review) and Policy and Procedures

6. Policy and Procedures (Review) and Workshop on Policy and Procedures

7. Communication Media and Introduction to Marketing Plans

8. Individual feedback sessions

9. Review of Weeks 1 to 8 followed by Test

10. Market Analysis and Introduction to Marketing Plans

11. Review of Markets Analysis and Worksop on Marketing Plans

12. Marketing Plans and work on Major Project

13. Presentation of Draft Project in group sessions

14. Submission of Major Project

15. Presentations by groups in class of Major Project

16. Presentations by groups in class of Major Project including any resubmisisons

Learning Resources

Prescribed Texts

None required


• Czinkota, Michael et al, 2008, International Marketing: asia pacific edition, Thompson Learning, USA
• Kliendl, Brad, 2007, International Marketing: asia pacific edition, Thompson Learning
• Mulbacher, Dahringer and Leihs, 2006, International Marketing: A Global Perspective, 3rd edn., Thompson Learning, UK
• Lamb, Hair and McDaniel, 2008, MKTG, Thomson, USA
• Fletcher, Richard and Brown, Linden, 2005, International Marketing, An Asia-Pacific Perspective, 4th edn., Prentice Hall, Australia
• McCauley, Andrew, 2001, International Marketing: Consuming Globally, Thinking Locally, 1st edn., John Wiley & Sons, USA
• Keegan, Warren and Green, Mark, 2003, Principles of Global Marketing, Prentice Hall Publications, USA
• Quelch, John and Bartlett, Christopher, 1999, Global Marketing Management, 4th edn., Addison-Wesley Longman Publishing, USA
• Paliwoda, Stanley and Thomas, Michael, 1998, International Marketing, 3rd edn., Butterworth Heinemann Publishing, USA
• Johansson, Johny K, 2006, Global Marketing, 3rd edn., Irwin Publications, USA
• Jain, Subhash, 1996, International Marketing Management, 5th edn., South-Western College Publishing, USA
• Terpstra, Vern, 2006, International Dimensions of Marketing, 4th edn., North Coast Publishing Group, USA
• Cateora, Philip and Graham, John, 1999, International Marketing – Asia Pacific Focus, 10th edn., McGraw Hill, USA
• Lovelock et al, 2007,Services Marketing, 4th edn.,Pearson Education, Australia

Other Resources

Research on relevant search engines

Access to Library resources

Overview of Assessment

The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment methods.

Assessments will incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written tests, practical problem solving exercises, presentations and practical tests. Students are advised that they are likely to be asked  to personally demonstrate their assessment to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

Assessment Tasks

1. A mini quiz

2. A Test

3. Production and presentation in groups of a Major Marketing Assignment

Assessment Matrix

Marking Guide (Grading)

After achievement of competency we then grade your performance in this course and this gives you the opportunity to have the level of your performance formally recognised against industry standards and employability skills.

You will receive one of the following grades

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did not Submit for Assessment

This grading is in accordance with the following criteria:

1. Level of Independence, Initiative, Enterprise and Performance of Work Task
We are looking for you to demonstrate broad individual research to support your business implementation and complete the stated requirements

2. Demonstrated Breadth of Underpinning Knowledge and a Willingness to Continue Learning
We are looking for your plan to show and demonstrate an excellent understanding of the industry and reference to industry and other relevant documents

3. Techniques and Processes, Technology Skills and Problem Solving
We are looking for you to comply with designated format and presentation of the Major Project

4. Work Organisation, Planning and Self-Management
We expect to see ongoing uploading of information into your document that is relevant to the course with full utilisation of the Blackboard as per course requirements and with timely submission of all required material

5. Communication Skills, People Networking, Language and Interpersonal Skills and Teamwork
We expect to see regular attendance and class involvement in relevant discussions in the scheduled sessions, utilisation of relevant networking tools as outlined in the Blackboard, and your report to be present4ed using appropriate business language,

Course Overview: Access Course Overview