Course Title: Undertake marketing activities

Part A: Course Overview

Program: C4223

Course Title: Undertake marketing activities

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG9314C	Billabong QLD	TAFE	650T TAFE Business	Face-to-Face or Workplace
MKTG5819C	City Campus	TAFE	650T TAFE Business	Face-to-Face or Workplace
MKTG9313C	Star City NSW	TAFE	650T TAFE Business	Face-to-Face or Workplace

Course Contact: Sylvia Baroutis

Course Contact Phone: +61 3 9925 5469

Course Contact Email: sylvia.baroutis@rmit.edu.au

Course Description

This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	BSBMKG414A Undertake marketing activities
Elements:	1 Plan marketing activities
	2 Implement and manage marketing activities
	3 Review marketing activities

Learning Outcomes

Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.