Course Title: Plan and carry out image capture in response to a brief

Part A: Course Overview

Program: C4224

Course Title: Plan and carry out image capture in response to a brief

Portfolio: DSC

Nominal Hours: 150.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Term2 2011,
Term2 2012

Course Contact: Josiane Mueller

Course Contact Phone: +61 3 9925 4585

Course Contact Email:

Course Description

This course covers the skills and knowledge required for planning and setting up a photographic shoot using a range of image capture techniques with both digital and analogue equipment.
It involves undertaking a series of folio assignments.
The assignments are based on technique, time & management skills & the capacity to follow a clients’ brief.
Photoimaging industry practice relies increasingly on digital imaging processes and this is reflected in this course. Analogue equipment and processes are also used as appropriate to the specific context.

This course is delivered in conjunction with:
CUVDES05A - Interpret and respond to a brief
CUVVSP12A -Produce digital images

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

CUVPHI06B Plan and carry out image capture in response to a brief


1. Interpret the brief.

2. Plan and set up the shoot

4. Restore work area and equipment

3. Capture images.

Learning Outcomes

On successful completion of this unit, you will be able to set up, light and execute a variety of industry type studio and location photographic shoots. The subject consists of a series of demonstrations and assignments focusing on specific techniques that are to be applied to particular briefs.

Overview of Assessment

A series of workbook exercises and folio-based assessment tasks are undertaken. These must demonstrate evidence of the following knowledge and skills about:
• techniques of image capture,
• properties and capabilities of exposure systems,
• styles and types of images required in different industry sectors,
• organisational and legislative occupational health and safety procedures in relation to the use of image capture techniques,
• elements and principles of design and their application,
• work space requirements for image capture including selection and set up of space,
• knowledge on interpreting a brief,
• theoretical and historical contexts for photoimaging and how this may inform own practice,
• environmental issues associated with the equipment and materials used in image capture,
• the work, ideas and techniques of other photographers,
• copyright, moral rights and intellectual property issues and legislation associated with image capture,
• literacy skills sufficient to interpret the brief, instructions and procedures,
• numeracy skills sufficient to interpret technical charts/diagrams and safety labels and procedures

The selection and application of equipment, materials, lighting and image capture techniques consistent with the purpose of a brief together with the correct interpretation of the brief is critical to the judgement of competence in this unit. The assessment context also includes the presence of time constraints that reflect industry practice and standards.

Assessment may incorporate a range of methods including:
• direct observation of the candidate undertaking image capture
• evaluation of images produced
• questioning and discussion of the image capture techniques and their use
• review of folios of evidence