Course Title: Research and apply techniques for graphic design
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: GRAP5260C
Course Title: Research and apply techniques for graphic design
School: 345T Media and Communication
Campus: City Campus
Program: C4224 - Certificate IV in Photoimaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mctafe@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Bill Burrows
9925 4815
william.burrowes@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course covers skills and knowledge required to research and apply techniques for graphic design.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVDSP07B Research and apply techniques for graphic design |
Element: |
1. Interpret the graphic design brief. |
Performance Criteria: |
1.1 Correctly interpret the specifications of the brief. |
Element: |
2. Organise resources for graphic design. |
Performance Criteria: |
2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment. |
Element: |
3. Test design approaches for graphic design |
Performance Criteria: |
3.1 Produce a preliminary visual representation of the brief. |
Element: |
4. Produce the graphic design. |
Performance Criteria: |
4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach. |
Learning Outcomes
On successful completion of this unit, you will be able to apply your skills and knowledge to design web environments.
Details of Learning Activities
In class learning activities include, but are not limited to:
lectures
group discussion
online research
studio visit
independent project based work
presentations
workshopping of students’ projects
Out of class activities include, but are not limited to:
• online research
• work shopping
• independent project based work
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Week | Class Content | Assessment Tasks | Elements |
1 | Lecture: History: 1900’s to 2009 of Graphic Design : Major Milestones and Designers – their work and Ideas Lecturer Chris Seater |
Develop a presentation include work, influences, and career paths and goals | 1.3, 2.1 |
2 | Lecture: Basic Typography Lecturer Chris Seater/Bill Burrows |
Development: Research a Graphic Designers work and Ideas | 1.4, 3.4-5 |
3 | Assessment 1 – Design/Practitioner Research presentations | Assignment 1: Pressos Development: Research A Graphic Designers work and Ideas |
1.1-4 2.1-2 |
4 | Lecture: A Brand called You. Developing a Brand Identity In this globally acting and increasingly crowded creative marketplace, it is important to develop & distinguish one’s own brand and what it stands for. |
Assignment 2: Development: Students brand identity concept development. |
1.1-4 2.1-2 3.1-5 4.1-3 |
5 | Lecture: The Grid, Colour, Form and Content = The Expression of an Idea, | Assignment 2: Development: Students brand identity concept development. |
2.1-2 3.1-5 4.1-3 |
6 | Lecture: Developing a Brand Identity collateral materials – Print, Online, social media | Development: Students brand identity concept development. | 1-4 2.1-2 |
7 | The New Media Marketplace – Contents, Formats, Platforms – Understanding how the Creative Marketplace has radically changed and its effect on Graphic Design and Photography - the challenges /opportunities | Research: ‘Cross Media’ fields ie: Advertising, Corporate Communications, Publishing, Online/Multimedia | 1-4 2.1-2 |
8 | Assessment 2 - Student Brand Identity presentations | Assessment 2 Students brand identity concept development. | 2.1-2 |
9 | Studio visit | The Bridge | 2.3 |
10 | Lecture: What do Designers want from Photographers? – What should Photographers expect from Designers? |
Workshop Discussion | 2.1 |
11 | Understanding and Interpreting a brief – Create Creative Concepts, Cost Estimate, Technical considerations | Development: Develop a response to a Creative Brief | 2.1 |
12 | Responding to the brief – Test and evaluate preliminary Creative Visual representations of the brief, Organise Resources, – Selecting preferred Approach | Development: Develop a response to a Creative Brief: | 3.1-6 |
13 | Assessment 3 - Present Creative Images that fulfil the requirements of the Brief | Development: Develop a response to a Creative Brief: | 3.6 4.1-4.3 |
14 | Website Interface Design – Planning and Designing a Photographers website | Research: Photographers websites | 3.1-5 |
15 | Website Interface Design – Creating a ‘User Experience’ | Development: Student Website Interface concept storyboards | 3.1-5 |
16 | Website Navigation Structure – Content Templates | Development: Student Website Navigation/Content | |
17 | Assessment 4 – Present Individual Website concepts | Presentations | 3.6 4.1-4.3 |
Learning Resources
Prescribed Texts
You are advised to look at the course Blackboard site for ongoing updated information. |
References
Other Resources
Personal data storage device, personal computer with In Design, Acrobat, Bridge and Photoshop CS4 as required (available in RMIT labs).
Overview of Assessment
A variety of practical assessment tasks, to be submitted in class, will be used to establish competence in this course.
Assessment Tasks
Assignment 1 – Research a Designer or Design Movement that interests you
Assignment 2 – Develop a Brand Identity
Assignment 3 – Poster Design – Melbourne Wine and Food Festival
Assignment 4 – Architecture Photography Promotional Brochure
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Grades which apply to courses delivered in accordance with competency-based assessment (not graded)
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Other Information
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
Course Overview: Access Course Overview