Course Title: Integrate colour theory and design processes in response to a brief

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: VART5940C

Course Title: Integrate colour theory and design processes in response to a brief

School: 345T Media and Communication

Campus: City Campus

Program: C4224 - Certificate IV in Photoimaging

Course Contact : Stephen Skok

Course Contact Phone: +61 3 9925 4015

Course Contact Email:stephen.skok@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Naomi Herzog
Phone: 9925 4170
Email: naomi.herzog@rmit.edu.au


Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to explore and integrate colour theory and design processes in respect to photography and Photoimaging techniques. This is a core unit in design fundamentals. Current Photoimaging industry practice reflects a variety of design practices and approaches and these will be reflected in the training and assessment of this unit.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDES04B Integrate colour theory and design processes in response to a brief

Element:

1. Examine information on colour theory and design
processes.

Performance Criteria:

1.1 Identify and access relevant sources of information on colour theory and design processes.
1.2 Examine information with consideration of how colour and design issues may be integrated in the design process.

Element:

2. Apply and combine colour theory and design processes to produce samples.

Performance Criteria:

2.1 Select materials , tools and equipment required for the production of samples which integrate colour theory and design processes according to the needs of the brief.
2.2 Follow appropriate and safe procedures to apply instances of design process and colour theory.
2.3 Select, combine and explore the ways in which colour theory and design processes may be integrated.
2.4 Consider outcomes in relation to processes used and suitability for the brief.
2.5 Explore different approaches to satisfy the requirements of the brief.
2.6 Produce a range of samples which demonstrate how colour theory and design processes can be integrated in two and/or three dimensional space.
2.7 Present and store work in a format which takes account of the need for professional presentation and potential need for the samples in future work.


Learning Outcomes


This unit describes the skills and knowledge required to explore and integrate colour theory and design processes using photographic images. This is a core unit in design fundamentals and as such underpins many other specialisation units.
On successful completion of this unit, you will explored ways in which colour theoru and design processes can be explored and combined to meet the needs of a brief


Details of Learning Activities

This course will be taught as a series of weekly face to face classes.
In class learning activities include, but are not limited to:
• lectures
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• teacher directed group activities/projects
• workshopping of students’ own projects

Out of class activities include, but are not limited to:
• online research
• work shopping
• independent project based work


Teaching Schedule

WeekClass content                Elements
Week1Assignment Briefing / Overview of semester/ Planning Timeline
Assignment Briefing – Intro to Design Elements & Principles
 1
Week2Design Elements Lecture - The Frame – 1st Local shoot x 3  1, 2
Week3Design Elements Lecture - Composition – class crit on local shoot 1
Week4Design Elements Lecture - Rule of thirds theory – local shoot - view Genius of Photography - ep 2 1, 2
Week5Analysis of 3 photographers – class crit 1, 2
Week6Design Elements Lecture – line – local shoot –  1, 2
Week7Design Elements Lecture – Colour Workshop 1, 2
Week8Design Elements Lecture – Colour – local shoot –  1, 2
Week9Colour grid briefing and workshop
view Colour science – ep 3
 1, 2
Week10Class work on colour assignment 2
Week11Class work on colour assignment 2
Week12Design Lecture - Typography & the image  1, 2
Week13Design Elements Lecture - Repetition & Rhythm - Local shoot
Presentation Colour FOLIO Assignment & feedback session
 1, 2
Week14Project work, Feedback sessions –Local Shoot - strongest design element highlighted  2
Week15Project work – feedback session  2
Week16Class presentations 2
Week17Assessment Week - Non Attendance week  
Week18Assessment Week - Non Attendance week  
NoteSchedule may change as required without notification  


Learning Resources

Prescribed Texts

Freeman M., The Photographer’s Eye - Composition and Design for Better Digital Photos. Focal Press, 2007
Szarkowski J., The Photographer’s Eye, The Museum of Modern Art, New York, 2007


References

You will be supplied with a range of references during the semester-
You are advised to look at the server and/or course Blackboard site for ongoing updated information as directed.


Other Resources

personal data storage device (min 2), personal computer with current Bridge and Photoshop, access to camera and lighting equipment as required.


Overview of Assessment

Students are required to complete class tutorial exercises, participate in class discussions and research various applications of innovative imaging techniques. Students will also be required to produce proof sheets and within a workflow process, produce final screen and hard copy prints via a range of output mediums including lab, inkjet and darkroom for their assessment in this course.



Assessment Tasks

Semester 2 Assessment items include:

FORMATIVE ASSESSMENT
1. Development of Colour Grid or Colour Triptych
2. Colour Grid Report

GRADED ASSESSMENT
1. Analyisis of a Photographer’s three works


Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Grades which apply to courses delivered in accordance with competency-based assessment (not graded)
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;


Course Overview: Access Course Overview