Course Title: Plan and carry out image capture in response to a brief

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: VART5943C

Course Title: Plan and carry out image capture in response to a brief

School: 345T Media and Communication

Campus: City Campus

Program: C4224 - Certificate IV in Photoimaging

Course Contact : Josiane Mueller

Course Contact Phone: +61 3 9925 4585

Course Contact Email:josiane.mueller@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Robert Gale
Phone:
Email: rob.gale@rmit.edu.au


Nominal Hours: 150

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required for planning and setting up a photographic shoot using a range of image capture techniques with both digital and analogue equipment.
It involves undertaking a series of folio assignments.
The assignments are based on technique, time & management skills & the capacity to follow a clients’ brief.
Photoimaging industry practice relies increasingly on digital imaging processes and this is reflected in this course. Analogue equipment and processes are also used as appropriate to the specific context.

This course is delivered in conjunction with:
CUVDES05A - Interpret and respond to a brief
CUVVSP12A -Produce digital images


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI06B Plan and carry out image capture in response to a brief

Element:

1. Interpret the brief.

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Determine the user or client for the proposed object to inform design decisions
1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to the brief

Element:

2. Plan and set up the shoot

Performance Criteria:

2.1 Select appropriate location in accordance with brief
2.2 Select appropriate model/s or subject/s and/or props consistent with brief
2.3 Select suitable camera systems and accessories and lighting consistent with brief
2.4 Select appropriate light sensitive media for image capture
2.5 Consider and implement appropriate safety procedures for shoot
Safely set up cameras, lighting, accessories, and props to meet requirements

Element:

4. Restore work area and equipment

Performance Criteria:

4.1 Safely dismantle work area after use
4.2 Minimise and clean up waste in accordance with safety requirements
4.3 Clean and maintain equipment in accordance with manufacturer's instructions
4.4 Store equipment in accordance with workplace procedures and ensure readiness for future use

Element:

3. Capture images.

Performance Criteria:

3.1 Adjust/calibrate settings for camera exposure and subject lighting consistent with purpose of the brief
3.2 Consider the time-specific nature of action or movement of the subject
3.3 Operate camera(s) at the determined specified time
3.4 Reflect on anticipated outcome to ensure that images are captured consistent with the purpose of the brief
3.5 Accurately document the work progress as required


Learning Outcomes


On successful completion of this unit, you will be able to set up, light and execute a variety of industry type studio and location photographic shoots. The subject consists of a series of demonstrations and assignments focusing on specific techniques that are to be applied to particular briefs.


Details of Learning Activities

• lectures
• peer teaching and class presentations
• workshopping
• independent project based work
• class exercises to review discussions/lectures


Teaching Schedule

WeekClass content Elements
1Introduction Lighting Demonstration, Equipment instruction, Assignment briefs - Formative exercises CUVPHI06B 1,2,3,4
BSBDES402A
1,2,3,4,5
CUVPHI08B
1,2,3
2Class exercise - Formative exercises CUVPHI06B 1,2,3,4
3Class exercise - Formative exercises CUVPHI06B 1,2,3,4
4Students to work in studio under supervision and given feed back on location shoot CUVPHI06B 1,2,3,4
BSBDES402A
1,2,3,4,5
5Students to work in studio under supervision and given feed back on location shoot CUVPHI06B 1,2,3,4
6Students to work in studio under supervision and given feed back on location shoot CUVPHI06B 1,2,3,4
7Students to work in studio under supervision and given feed back on location shoot CUVPHI06B 1,2,3,4
8Brief for new assignments -Lighting Demonstration studio Feed back from first two assignmentsAssignment Food & Architecture DueCUVPHI06B 1,2,3,4
BSBDES402A
1,2,3,4,5
CUVPHI08B
1,2,3
9Lighting Demonstration studio and location
Class exercise – Formative exercises
 CUVPHI06B 1,2,3,4
10Students to work in studio under supervision and given feed back on location shoot CUVPHI06B 1,2,3,4
11Students to work in studio under supervision and given feed back on location shoot CUVPHI06B 1,2,3,4
BSBDES402A
1,2,3,4,5
12Students to work in studio under supervision and given feed back on location shoot CUVPHI06B 1,2,3,4
13Students to work in studio under supervision and given feed back on location shoot CUVPHI06B 1,2,3,4
14Students to work in studio under supervision and given feed back on location shoot CUVPHI06B 1,2,3,4
15Students to work in studio under supervision and given feed back on location shoot CUVPHI06B 1,2,3,4
16Review with studentsAssignment Glass & Fashion/Portrait DueCUVPHI06B 1,2,3,4
BSBDES402A
1,2,3,4,5
CUVPHI08B
1,2,3
17Assessment and review  


Learning Resources

Prescribed Texts


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

DSLR Camera and lens, Cable release, USB cord to connect camera to computer, Removal Hard Drive 250-500Gig, Manfotto Tripod Hex plate


Overview of Assessment

A series of workbook exercises and folio-based assessment tasks are undertaken. These must demonstrate evidence of the following knowledge and skills about:
• techniques of image capture,
• properties and capabilities of exposure systems,
• styles and types of images required in different industry sectors,
• organisational and legislative occupational health and safety procedures in relation to the use of image capture techniques,
• elements and principles of design and their application,
• work space requirements for image capture including selection and set up of space,
• knowledge on interpreting a brief,
• theoretical and historical contexts for photoimaging and how this may inform own practice,
• environmental issues associated with the equipment and materials used in image capture,
• the work, ideas and techniques of other photographers,
• copyright, moral rights and intellectual property issues and legislation associated with image capture,
• literacy skills sufficient to interpret the brief, instructions and procedures,
• numeracy skills sufficient to interpret technical charts/diagrams and safety labels and procedures

The selection and application of equipment, materials, lighting and image capture techniques consistent with the purpose of a brief together with the correct interpretation of the brief is critical to the judgement of competence in this unit. The assessment context also includes the presence of time constraints that reflect industry practice and standards.

Assessment may incorporate a range of methods including:
• direct observation of the candidate undertaking image capture
• evaluation of images produced
• questioning and discussion of the image capture techniques and their use
• review of folios of evidence


Assessment Tasks

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

Formative Assessments (Ungraded)

1. ‘Shoot to Screen Set-up’ Digital camera with USB connection to Computer
2. ‘Lighting Set up 1’ Two Broncolor lights 1 soft box and 1 45P reflector with grid @ lighting ratio 1:1 and 2:1
3. With the above set up make one exposure at F8 and F16 at the 2:1 ratio and check Histogram for any clipping of data.
4. Safe dismantle of camera computer and lighting set ups in the work area after use, clean up of studio and prepare equipment for storage.
5. Assignment – Create a poster for a food festival Due – Week 8
6. Assignment–Create a display prints for an Architectural company’s exhibition - Week 8
7. Dark and light field set up all class exercises


Summative Assessments (Graded)

7. Assignment – Photography of glassware for advertisement purposes
Summative Assessment Percentage mark - 50%
Final Due – Week 16

8. Assignment – Create prints for a fashion layout or editorial story of an artist.
Summative Assessment Percentage mark - 50%
Final Due – Week 16



For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades used in this unit are as follows: Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CP Competent with Pass
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration



Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;



Other Information

Please refer to assignment briefs for full details
Submissions:
Please advise teacher IN ADVANCE if an extension of time or special consideration is required for submission of work.

Course Overview: Access Course Overview