Course Title: Plan and carry out image capture in response to a brief
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: VART5943C
Course Title: Plan and carry out image capture in response to a brief
School: 345T Media and Communication
Campus: City Campus
Program: C4224 - Certificate IV in Photoimaging
Course Contact : Josiane Mueller
Course Contact Phone: +61 3 9925 4585
Course Contact Email:josiane.mueller@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Robert Gale
Phone:
Email: rob.gale@rmit.edu.au
Nominal Hours: 150
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course covers the skills and knowledge required for planning and setting up a photographic shoot using a range of image capture techniques with both digital and analogue equipment.
It involves undertaking a series of folio assignments.
The assignments are based on technique, time & management skills & the capacity to follow a clients’ brief.
Photoimaging industry practice relies increasingly on digital imaging processes and this is reflected in this course. Analogue equipment and processes are also used as appropriate to the specific context.
This course is delivered in conjunction with:
CUVDES05A - Interpret and respond to a brief
CUVVSP12A -Produce digital images
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVPHI06B Plan and carry out image capture in response to a brief |
Element: |
1. Interpret the brief. |
Performance Criteria: |
1.1 Correctly interpret the specifications of the brief |
Element: |
2. Plan and set up the shoot |
Performance Criteria: |
2.1 Select appropriate location in accordance with brief |
Element: |
4. Restore work area and equipment |
Performance Criteria: |
4.1 Safely dismantle work area after use |
Element: |
3. Capture images. |
Performance Criteria: |
3.1 Adjust/calibrate settings for camera exposure and subject lighting consistent with purpose of the brief |
Learning Outcomes
On successful completion of this unit, you will be able to set up, light and execute a variety of industry type studio and location photographic shoots. The subject consists of a series of demonstrations and assignments focusing on specific techniques that are to be applied to particular briefs.
Details of Learning Activities
• lectures
• peer teaching and class presentations
• workshopping
• independent project based work
• class exercises to review discussions/lectures
Teaching Schedule
| Week | Class content | Elements | |
| 1 | Introduction Lighting Demonstration, Equipment instruction, Assignment briefs - Formative exercises | CUVPHI06B 1,2,3,4 BSBDES402A 1,2,3,4,5 CUVPHI08B 1,2,3 |
|
| 2 | Class exercise - Formative exercises | CUVPHI06B 1,2,3,4 | |
| 3 | Class exercise - Formative exercises | CUVPHI06B 1,2,3,4 | |
| 4 | Students to work in studio under supervision and given feed back on location shoot | CUVPHI06B 1,2,3,4 BSBDES402A 1,2,3,4,5 |
|
| 5 | Students to work in studio under supervision and given feed back on location shoot | CUVPHI06B 1,2,3,4 | |
| 6 | Students to work in studio under supervision and given feed back on location shoot | CUVPHI06B 1,2,3,4 | |
| 7 | Students to work in studio under supervision and given feed back on location shoot | CUVPHI06B 1,2,3,4 | |
| 8 | Brief for new assignments -Lighting Demonstration studio Feed back from first two assignments | Assignment Food & Architecture Due | CUVPHI06B 1,2,3,4 BSBDES402A 1,2,3,4,5 CUVPHI08B 1,2,3 |
| 9 | Lighting Demonstration studio and location Class exercise – Formative exercises |
CUVPHI06B 1,2,3,4 | |
| 10 | Students to work in studio under supervision and given feed back on location shoot | CUVPHI06B 1,2,3,4 | |
| 11 | Students to work in studio under supervision and given feed back on location shoot | CUVPHI06B 1,2,3,4 BSBDES402A 1,2,3,4,5 |
|
| 12 | Students to work in studio under supervision and given feed back on location shoot | CUVPHI06B 1,2,3,4 | |
| 13 | Students to work in studio under supervision and given feed back on location shoot | CUVPHI06B 1,2,3,4 | |
| 14 | Students to work in studio under supervision and given feed back on location shoot | CUVPHI06B 1,2,3,4 | |
| 15 | Students to work in studio under supervision and given feed back on location shoot | CUVPHI06B 1,2,3,4 | |
| 16 | Review with students | Assignment Glass & Fashion/Portrait Due | CUVPHI06B 1,2,3,4 BSBDES402A 1,2,3,4,5 CUVPHI08B 1,2,3 |
| 17 | Assessment and review |
Learning Resources
Prescribed Texts
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
DSLR Camera and lens, Cable release, USB cord to connect camera to computer, Removal Hard Drive 250-500Gig, Manfotto Tripod Hex plate
Overview of Assessment
A series of workbook exercises and folio-based assessment tasks are undertaken. These must demonstrate evidence of the following knowledge and skills about:
• techniques of image capture,
• properties and capabilities of exposure systems,
• styles and types of images required in different industry sectors,
• organisational and legislative occupational health and safety procedures in relation to the use of image capture techniques,
• elements and principles of design and their application,
• work space requirements for image capture including selection and set up of space,
• knowledge on interpreting a brief,
• theoretical and historical contexts for photoimaging and how this may inform own practice,
• environmental issues associated with the equipment and materials used in image capture,
• the work, ideas and techniques of other photographers,
• copyright, moral rights and intellectual property issues and legislation associated with image capture,
• literacy skills sufficient to interpret the brief, instructions and procedures,
• numeracy skills sufficient to interpret technical charts/diagrams and safety labels and procedures
The selection and application of equipment, materials, lighting and image capture techniques consistent with the purpose of a brief together with the correct interpretation of the brief is critical to the judgement of competence in this unit. The assessment context also includes the presence of time constraints that reflect industry practice and standards.
Assessment may incorporate a range of methods including:
• direct observation of the candidate undertaking image capture
• evaluation of images produced
• questioning and discussion of the image capture techniques and their use
• review of folios of evidence
Assessment Tasks
Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
Formative Assessments (Ungraded)
1. ‘Shoot to Screen Set-up’ Digital camera with USB connection to Computer
2. ‘Lighting Set up 1’ Two Broncolor lights 1 soft box and 1 45P reflector with grid @ lighting ratio 1:1 and 2:1
3. With the above set up make one exposure at F8 and F16 at the 2:1 ratio and check Histogram for any clipping of data.
4. Safe dismantle of camera computer and lighting set ups in the work area after use, clean up of studio and prepare equipment for storage.
5. Assignment – Create a poster for a food festival Due – Week 8
6. Assignment–Create a display prints for an Architectural company’s exhibition - Week 8
7. Dark and light field set up all class exercises
Summative Assessments (Graded)
7. Assignment – Photography of glassware for advertisement purposes
Summative Assessment Percentage mark - 50%
Final Due – Week 16
8. Assignment – Create prints for a fashion layout or editorial story of an artist.
Summative Assessment Percentage mark - 50%
Final Due – Week 16
For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades used in this unit are as follows: Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CP Competent with Pass
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
Other Information
Please refer to assignment briefs for full details
Submissions:
Please advise teacher IN ADVANCE if an extension of time or special consideration is required for submission of work.
Course Overview: Access Course Overview