Course Title: Plan and carry out image capture in response to a brief

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: VART5943C

Course Title: Plan and carry out image capture in response to a brief

School: 345T Media and Communication

Campus: City Campus

Program: C4224 - Certificate IV in Photoimaging

Course Contact : Josiane Mueller

Course Contact Phone: +61 3 9925 4585

Course Contact Email:josiane.mueller@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Robert Gale
Phone: 9925 4142
Email: rob.gale@rmit.edu.au

Teacher Guy Little
Email: guy.little@rmit.edu.au

Teacher: Rob Lawler
Email: rob.lawler@rmit.edu.au

Nominal Hours: 150

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required for planning and setting up a photographic shoot using a range of image capture techniques with both digital and analogue equipment.
It involves undertaking a series of folio assignments.
The assignments are based on technique, time & management skills & the capacity to follow a clients’ brief.
Photoimaging industry practice relies increasingly on digital imaging processes and this is reflected in this course. Analogue equipment and processes are also used as appropriate to the specific context.

This course is delivered in conjunction with:
CUVDES05A - Interpret and respond to a brief
CUVVSP12A -Produce digital images


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI06B Plan and carry out image capture in response to a brief

Element:

1. Interpret the brief.

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Determine the user or client for the proposed object to inform design decisions
1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to the brief

Element:

2. Plan and set up the shoot

Performance Criteria:

2.1 Select appropriate location in accordance with brief
2.2 Select appropriate model/s or subject/s and/or props consistent with brief
2.3 Select suitable camera systems and accessories and lighting consistent with brief
2.4 Select appropriate light sensitive media for image capture
2.5 Consider and implement appropriate safety procedures for shoot
Safely set up cameras, lighting, accessories, and props to meet requirements

Element:

4. Restore work area and equipment

Performance Criteria:

4.1 Safely dismantle work area after use
4.2 Minimise and clean up waste in accordance with safety requirements
4.3 Clean and maintain equipment in accordance with manufacturer's instructions
4.4 Store equipment in accordance with workplace procedures and ensure readiness for future use

Element:

3. Capture images.

Performance Criteria:

3.1 Adjust/calibrate settings for camera exposure and subject lighting consistent with purpose of the brief
3.2 Consider the time-specific nature of action or movement of the subject
3.3 Operate camera(s) at the determined specified time
3.4 Reflect on anticipated outcome to ensure that images are captured consistent with the purpose of the brief
3.5 Accurately document the work progress as required


Learning Outcomes


On successful completion of this unit, you will be able to set up, light and execute a variety of industry type studio and location photographic shoots. The subject consists of a series of demonstrations and assignments focusing on specific techniques that are to be applied to particular briefs.


Details of Learning Activities

• lectures
• peer teaching and class presentations
• workshopping
• independent project based work
• class exercises to review discussions/lectures
 


Teaching Schedule

Wk                                                                                                                       CourseContent                                                                                                                                                                                Elements
 1 Outline of unit requirements assignments & assessment.
Demonstration of lighting principals
Equipment instruction: Shooting tethered in the studio
Assignment briefs –
Class exercise - Formative exercises tethered shooting
Class exercise - Formative lighting exercises
 
 Assessment
Formatives Lighting assignments
FORMATIVE Assignment - Food Poster (studio) &Architecture (location) - SET
 
 1,2,3,4
 2 Students to work in studio under supervision and given feed back on location shoot - Testing session
 
  1,2,3,4
 3 Students to work in studio under supervision and given feed back on location shoot - Testing session
 
 
Assessment
Formatives Lighting assignments
FORMATIVE Assignment - Food Poster (studio) &Architecture (location) - SET
 
 1,2,3,4
 4 Students to work in studio under supervision and given feed back on location shoot - Testing session
 
  1,2,3,4
 5 Students to work in studio under supervision and given feed back on location shoot  1,2,3,4
 6 Students to work in studio under supervision and given feed back on location shoot  1,2,3,4
 7 Students to work in studio under supervision and given feed back on location shoot  1,2,3,4
 8 Students to work in studio under supervision and given feed back on location shoot  1,2,3,4
 9 Lighting Demonstration studio and location
Class exercise – Formative exercises
 
 Assessment
Formatives Lighting assignments
 
 1,2,3,4
 10 Students to work in studio under supervision and given feed back on location shoot  1,2,3,4
 11 Students to work in studio under supervision and given feed back on location shoot  1,2,3,4
 12 Students to work in studio under supervision and given feed back on location shoot  1,2,3,4
 13 Students to work in studio under supervision and given feed back on location shoot  1,2,3,4
 14 Students to work in studio under supervision and given feed back on location shoot  1,2,3,4
 15 Students to work in studio under supervision and given feed back on location shoot  1,2,3,4
 16 Class review and feedback session of assignment submissions with students SUMMATIVE Assignment - Glassware (studio) & Architecture (location) – DUE 1,2,3,4
    


Learning Resources

Prescribed Texts

Galer M., Andrews P., 2010, Photoshop CS5- Essential Skills, Focal Press


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

DSLR Camera and lens, Cable release, USB cord to connect camera to computer, Removal Hard Drive 250-500Gig, Manfotto Tripod Hex plate


Overview of Assessment

A series of workbook exercises and folio-based assessment tasks are undertaken. These must demonstrate evidence of the following knowledge and skills about:
• techniques of image capture,
• properties and capabilities of exposure systems,
• styles and types of images required in different industry sectors,
• organisational and legislative occupational health and safety procedures in relation to the use of image capture techniques,
• elements and principles of design and their application,
• work space requirements for image capture including selection and set up of space,
• knowledge on interpreting a brief,
• theoretical and historical contexts for photoimaging and how this may inform own practice,
• environmental issues associated with the equipment and materials used in image capture,
• the work, ideas and techniques of other photographers,
• copyright, moral rights and intellectual property issues and legislation associated with image capture,
• literacy skills sufficient to interpret the brief, instructions and procedures,
• numeracy skills sufficient to interpret technical charts/diagrams and safety labels and procedures

The selection and application of equipment, materials, lighting and image capture techniques consistent with the purpose of a brief together with the correct interpretation of the brief is critical to the judgement of competence in this unit. The assessment context also includes the presence of time constraints that reflect industry practice and standards.

Assessment may incorporate a range of methods including:
• direct observation of the candidate undertaking image capture
• evaluation of images produced
• questioning and discussion of the image capture techniques and their use
• review of folios of evidence


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered a essential building blocks for the more substantial summative assessent tasks. Summative assessment tasks in this unit are graded.

Formative Assessments

Lighting assignments
Food Poster (studio) &Architecture (location) - SET
Due week 1

Lighting assignments
Food Poster (studio) &Architecture (location) - SET
Due week 3

Lighting assignments
Due week 9


SUMMATIVE Asessment

Glassware (studio) & Architecture (location)
Due week 16

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

For further information on the assessments and grading criteria, please refer to the course Blackboard site.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration

Other Information

Feedback

You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course blackboard site for policy information including information on late submissions.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/students/specialconsideration/online

Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.
 

Course Overview: Access Course Overview