Course Title: Apply media analysis and processing tools

Part A: Course Overview

Program: C4227

Course Title: Apply media analysis and processing tools

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5821C

City Campus

TAFE

650T TAFE Business

Face-to-Face


Course Contact: Graham Airey

Course Contact Phone: +61 3 9925 5473

Course Contact Email: graham.airey@rmit.edu.au


Course Description

This unit describes the performance outcomes, skills and knowledge required to compare and contrast the characteristics of media analysis tools to choose the most appropriate software tool to perform media tasks and to evaluate their outcomes.


Pre-requisite Courses and Assumed Knowledge and Capabilities

Nil



National Competency Codes and Titles

National Element Code & Title:

BSBADV407A Apply media analysis and processing tools

Elements:

1. Evaluate media software tool options

2. Use media software tools to perform media tasks

3. Analyse campaign performance


Learning Outcomes


Overview of Assessment

The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods and may include:

• direct observation of actual and simulated work practice
• oral or written questioning
• tests
• assignments and projects
• presentation of a portfolio of evidence which may compromise documents, and/or photographs and/or video and audio files
• review of products produced through work-based or course activities
• third-party feedback from a work supervisor/employer