Course Title: Explore the history and social impact of creativity
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: EMPL7017C
Course Title: Explore the history and social impact of creativity
School: 650T TAFE Business
Campus: City Campus
Program: C4227 - Certificate IV in Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Dr Jill Powell
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
This unit applies to individuals who develop and apply knowledge of the history of creativity at a broad rather than deep level. Understanding the concept of creativity, how creative people think and how creativity has been applied through history can provide individuals with inspiration and ideas to take into their own work and lives.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
BSBCRT403A Explore the history and social impact of creativity
1. Investigate the history of creativity
1.1. Identify relevant sources of information on the history of creativity
2. Assess the impacts of creativity
2.1. Explore the impacts of creativity on the ways that people live and work
3. Evaluate the potential for enhancing creativity in own life
3.1. Extract key information and ideas from the history of creativity for possible relevance to own life and work
This unit describes the performance outcomes, skills and knowledge required to explore the history and social impact of creativity.
Details of Learning Activities
• There will be a mixture of practical activities, case studies and class discussion as well as work relevant assessments.
• Students must demonstrate an understanding of all elements of a particular competency to be deemed competent.
• Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
• Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Teaching schedule available on Blackboard and subject to change.
There is no prescribed reading for this course. Weekly learning materials are available on the Blackboard.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment task 1 – History of Creativity Report (group)
Due: 5pm day of scheduled class time Week 7
Part A: Group presentation (15%)
Select an event in a decade of your choice as part of exploring the history of creativity in advertising. Research and critically analyse the impact of the event on advertising creativity within that decade or beyond.
Part B: Write a report (15%)
Write a 600-word critical analysis on the impact of the event on creativity on advertising. Provide visual examples and anecdotes throughout your report.
Assessment task 2 - Applying creativity to advertising (pairs)
Due: 5pm day of scheduled class time Week 13
Part A: Advertising critique – PPT presentation week 13 (20%)
Working in pairs, select THREE print advertisements (2 effective and 1 non-effective). Show how creative elements (words, images, size, design and media choice) have been used to make the effective ads work, and how they have NOT been used and as a result, has made the non-effective ad, not work.
Part B: Evaluation and proposal report (20%)
Using your knowledge of the creative elements of print advertising (Part A) and creative thinking skills, propose a solution to improve the communication and outcomes of the non-effective ad in report format.
Assessment 3 – Creative profile (group)
Due: 5pm day of scheduled class time Week 15
10 minute group PPT presentation Week 15
Choose a successful creative person in the advertising industry to profile. They can be from any time and in any advertising field (account service, production, creative, media etc). Research the background, achievements and contributions the person has made to the advertising industry. Consider their creative beliefs, approach and how they used creativity to forge a successful career and outcomes for advertising.
For assessment criteria and submission details see EMPL7017C Assessment 1-3 feedback sheets on BlackBoard
Submission requirements for all assessments:
Assessment tasks need to be submitted via Blackboard. A hard copy may be required as well but where possible all assessments must also be submitted electronically
Work to be saved in a word doc or .pdf and uploaded to assessment tab in your course blackboard shell by required date. Work sent by email will not be marked. Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to special circumstances beyond your control, you must apply for an application of extension time BEFORE the due date: You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
Submission Always retain a copy of your assessment tasks (hard copy and soft copy). When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
Full details on how this course is assessed against the Unit Elements & Performance Criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your instructor or course coordinator.
Weekly learning materials will be available on the Blackboard. However, it is possible that the instructor may provide handouts on occasions that have not been uploaded onto the course Blackboard. Should a student be absent from class when a handout is provided, it is the students’ responsibility to ensure they obtain a copy from a fellow student.
Course Overview: Access Course Overview