Course Title: Monitor advertising production
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: MKTG5816C
Course Title: Monitor advertising production
School: 650T TAFE Business
Campus: City Campus
Program: C4227 - Certificate IV in Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
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Course Contact |
Michelle Lackenby |
Course Contact Phone |
0434 844 130 |
Course Contact Email |
Contact time: Thursday and Friday (8.30-5.30)
|
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to individuals in an entry level position in the media planning, media buying, account or advertising management roles within an advertising team or media organisation, who monitor the advertising production process.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBADV403B Monitor advertising production |
Element: |
1. Oversee Pre-production work 2. Oversee production processes 3.Monitor post-production processes 4.Produce monitoring reports |
Performance Criteria: |
1.1.Confirm printing, print production, electronic production specifications, schedule, budget, supplier/s and resource requirements for pre-production activities |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to monitor and report on pre production, production and post production work for advertisements.
Details of Learning Activities
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A range of learning activities are planned for this course including self-paced and collaborative classroom based activities. The self-paced activities will be delivered thought various technology platforms and include your contribution to homework activities, reflective journals, quizzes and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment. We expect you to participate and contribute in all scheduled learning activities.Teaching Schedule
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Week
|
Topics |
Assessment |
1 |
Course Introduction and overview. - Key learning outcomes - COURSE INTRODUCTION Intro to Print Production Why it’s necessary? Why it’s important? Elements of print production to be covered by the unit Class to be lecture and demonstration and tutorial format |
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2 |
THE PRINT PRODUCTION PROCESS AND TECHNIQUES Students to start working in groups on Assessment one- Oral presentations. |
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3 |
Print Production Lecture and demonstration on: Colour/imaging for print production, requirements and costs involved. Continue working on oral presentation |
|
4 |
Print Production Lecture and demonstration on: Ad preparation- job flow Assessment one due via Blackboard |
Students presenting Printing machine oral presentations |
5 |
Print Production Lecture and demonstration on: Ad preparation- job flow Software training
|
Students presenting Printing machine oral presentations |
6 |
Lecture-Binding methods for Printing production
Software training Assessment two handed out and discussed.
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7 |
Working on assignment |
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8 |
<h1 style="MARGIN: 6pt -9.6pt 3pt 0cm">Industry guest speaker:</h1>
K.W.Doggetts Working on Assignment
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9 |
Working on Assignment
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10 |
Electronic Production intro Electronic Production for online
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11 |
Broadcast Pre - Production Radio – The Elements and Processes of Radio Advertising Pre-Production Radio Pre-Production Report briefed Assessment three handed out and discussed.
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Task 2 Due. If required, resubmission for this assessment is due by the end of week 13. Assessment two due via Blackboard |
12 |
Broadcast Production Radio How to Monitor the production of a radio ad Broadcast Radio Post Production What goes into refining and finalising a radio ad
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13 |
Broadcast TV Pre-Production Preparation needed before shooting a TVC Broadcast TV Production What happens on the shoot day, TV
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14 |
Broadcast TV Pre-Production Preparation needed before shooting a TVC Broadcast TV Production What happens on the shoot day, TV
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Task 3 Due. If required, resubmission for this assessment is due by the end of week 16. Assessment three due via Blackboard |
15 |
Broadcast TV Post Production Steps to finalising a TV ad and preparing for release
Wrap up |
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16 |
Course review and overall feedback Re-submissions if required
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17 |
Final grading
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Learning Resources
Prescribed Texts
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References
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Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
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Assessment Tasks
You are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
Assessment Task 1 Research & Print machine Presentation (Due in class Week 3 & 4)
Working in groups, students are required to research a pre-determined area of printing machines types and its print requirements prior to it being placed on the press. Additionally, students are to present their finding in a group oral Presentation. This assessment task will comprise of a formal report and also a PowerPoint presentation.
Assessment Task 2 Requirements Report (Due in class Week 11)
Part A- Students are to Individually complete research on sourcing paper stock, budget, pre press requirements, gant chart, and two printing techniques that could be used to print Part B.
Part B- Practical task: Students are to design a poster for the London Olympic games using the Advertising catch Phrase: ‘ It’s not what you win, but how you conquer it’.
http://www.conqueror.com/typographicgames/#/home
Electronic
Assessment Task 3 Research & Production of a radio ad, online banner and TV ad.
(Due in class Week 14)
Working in groups, students are required to research and produce a radio ad along with a scheduling chart, costs of pre production, production and post production.
Research of a TV ad and online banner to accompany the radio ad is also required.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Assessment Matrix
Course Overview: Access Course Overview