Course Title: Monitor advertising production

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: MKTG5816C

Course Title: Monitor advertising production

School: 650T TAFE Business

Campus: City Campus

Program: C4227 - Certificate IV in Advertising

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Course Contact	Michelle Lackenby
Course Contact Phone	0434 844 130
Course Contact Email	Michelle.lackenby@rmit.edu.au

Course Contact

Michelle Lackenby

Course Contact Phone

0434 844 130

Course Contact Email

Michelle.lackenby@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit applies to individuals in an entry level position in the media planning, media buying, account or advertising management roles within an advertising team or media organisation, who monitor the advertising production process.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	BSBADV403B Monitor advertising production
Element:	1. Oversee Pre-production work
Performance Criteria:	1.1 Specifications, schedules, budget, supplier/s and resource requirements are confirmed for pre-production activities 1.2 Pre-production activities are monitored against scheduling and budgetary requirements and likely overruns reported for action and approval in accordance with organizational policy and procedures 1.3 The effect of delay in one aspect of pre-production on the rest of the process is estimated and action to re-schedule activities to meet the pre-production schedule is recommended for approval in accordance with organizational policy and procedures
Element:	2. Oversee production processes
Performance Criteria:	2.1 Specifications, production schedules, budget, supplier/s and resource requirements are confirmed 2.2 Progress is monitored in relation to the production schedule, likely variations are identified and approvals gained in accordance with organizational policy and procedures
Element:	3. Monitor post production processes
Performance Criteria:	.1 Specifications, schedules, budget, supplier/s and resource requirements are confirmed for post-production activities 3.2 Post-production activities are monitored against scheduling and budgetary requirements and likely variations reported for action and approval in accordance with organizational policy and procedures
Element:	4. Produce monitoring reports
Performance Criteria:	4.1 Monitoring reports provide details of progress for pre-production, production and post-production activities 4.2 Monitoring reports meet organizational requirements in terms of language, format, content, and level of detail 4.3 Monitoring reports are provided in the required time-frame

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to monitor and report on pre production, production and post production work for advertisements.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities. The self-paced activities will be delivered thought various technology platforms and include your contribution to homework activities, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment. We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule

*Week*	*Topics*	*Assessment*
1	Course Introduction and overview. - Key learning outcomes - COURSE INTRODUCTION Intro to Print Production Why it’s necessary? Why it’s important? Elements of print production to be covered by the unit Class to be lecture and demonstration and tutorial format
2	THE PRINT PRODUCTION PROCESS AND TECHNIQUES Students to start working in groups on Assessment one- Oral presentations.
3	Print Production Lecture and demonstration on: Colour/imaging for print production, requirements and costs involved. Continue working on oral presentation
4	Print Production Lecture and demonstration on: Ad preparation- job flow Assessment one due via Blackboard	Students presenting Printing machine oral presentations
5	Print Production Lecture and demonstration on: Ad preparation- job flow Software training	Students presenting Printing machine oral presentations
6	Lecture-Binding methods for Printing production Software training Assessment two handed out and discussed.
7	In class work with teacher assistance on assignment (Easater Break 28/3-3/4 inclusive)
8	<h1 style="margin: 6pt -9.6pt 3pt 0cm">Industry guest speaker:</h1> K.W.Doggetts Working on Assignment
9	In class work with teacher assistance on assignment
10	Electronic Production intro Electronic Production for online
11	Broadcast Pre - Production Radio – The Elements and Processes of Radio Advertising Pre-Production Radio Pre-Production Report briefed Assessment three handed out and discussed.	*Task 2 Due. If required, resubmission for this assessment is due by the end of week 13.* Assessment two due via Blackboard
12	Broadcast Production Radio How to Monitor the production of a radio ad Broadcast Radio Post Production What goes into refining and finalising a radio ad
13	Broadcast TV Pre-Production Preparation needed before shooting a TVC Broadcast TV Production What happens on the shoot day, TV
14	Broadcast TV Pre-Production Preparation needed before shooting a TVC Broadcast TV Production What happens on the shoot day, TV	*Task 3 Due. If required, resubmission for this assessment is due by the end of week 16.* Assessment three due via Blackboard
15	Broadcast TV Post Production Steps to finalising a TV ad and preparing for release Wrap up
16	Course review and overall feedback Re-submissions if required

Learning Resources

Prescribed Texts

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References

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Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

You are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

Print

Assessment Task 1 Research & Print machine Presentation (Due in class Week 3 & 4)

Working in groups, students are required to research a pre-determined area of printing machines types and its print requirements prior to it being placed on the press. Additionally, students are to present their finding in a group oral Presentation. This assessment task will comprise of a formal report and also a PowerPoint presentation.

Assessment Task 2 Requirements Report (Due in class Week 11)

Part A- Students are to Individually complete research on sourcing paper stock, budget, pre press requirements, gant chart, and two printing techniques that could be used to print Part B.

Part B- Practical task: Students are to design an item to be briefed in class.

Electronic

Assessment Task 3 Research & Production of a radio ad, online banner and TV ad.

(Due in class Week 14)

Working in groups, students are required to research and produce a radio ad along with a scheduling chart, costs of pre production, production and post production.

Research of a TV ad and online banner to accompany the radio ad is also required.

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Submission Requirements: All assessment tasks need to be submitted via Blackboard.
You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher

Course Overview: Access Course Overview

Course Title: Monitor advertising production

Part B: Course Detail

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