Course Title: Apply media analysis and processing tools
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: MKTG5821C
Course Title: Apply media analysis and processing tools
School: 650T TAFE Business
Campus: City Campus
Program: C4227 - Certificate IV in Advertising
Course Contact : Graham Airey
Course Contact Phone: +61 3 9925 5473
Course Contact Email:graham.airey@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Nil
Course Description
This unit describes the performance outcomes, skills and knowledge required to compare and contrast the characteristics of media analysis tools to choose the most appropriate software tool to perform media tasks and to evaluate their outcomes.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBADV407A Apply media analysis and processing tools |
Element: |
1. Evaluate media software tool options 2. Use media software tools to perform media tasks 3. Analyse campaign performance |
Performance Criteria: |
1.1. Compare and contrast the characteristics and specific functions of media software tools when developing a media plan |
Learning Outcomes
Details of Learning Activities
• Students will take an active role during small-group computer-based classes
• Students/Groups will reflect on and use key concepts
• Individuals/groups will apply concepts to current situations
• Students will summarize key points
• Individuals will participate in problem solving scenarios
• individuals will respond to generic question sessions
Teaching Schedule
Week No. Week starting
(Monday) Multi-Group Theory Session (Lecture) Topics, including assessment Single-Group Practical Session (Lab/Class) Topics, including assessment Competencies delivered (where multiple competencies)
1 04/7/11 Subject outline
What is a media schedule Media schedule 1, 2, 3,
2 11/7/11 How to prepare a media schedule Media schedule 1, 2, 3,
3 18/7/11 Media schedule test 15% Media schedule 1,2,3
4 25/7/11 Radio research Radio advisor 1,2,3
5 1/8/11 Radio research test 15% Radio advisor 1,2,3
6 08/8/11 Newspaper/Magazine research Asteroid 1,2,3
7 15/8/11 Newspaper/Magazine research Asteroid 1,2,3
8 22/8/11 Newspaper/Magazine research test 15% Asteroid 1,2,3
29/8/11 Mid Semester Break
9 5/9/11 TV Research Oz Tam 1,2,3
10 12/9/11 TV Research Oz Tam 1,2,3
11 19/9/11 TV Research Test 15% Oz Tam 1,2,3
12 26/9/11 Major planning assignment One on one discussions and group work 1,2,3
13 3/10/11 Major planning assignment One on one discussions and group work 1,2,3
14 10/10/11 Major planning assignment One on one discussions and group work 1,2,3
15 17/10/11 Group discussion One on one discussions and group work 1,2,3
16 24/10/11 Internet test 15% One on one discussions ,group work and test 1,2,3
Learning Resources
Prescribed Texts
Advertising Principles and Practice :Wells, Spence-Stone,Moriarty and Burnett |
References
Other Resources
Advertising News or B&T Weekly
Student discount subscriptions available
The Australian newspaper Media Lift Out each Monday
Overview of Assessment
The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods and may include:
• direct observation of actual and simulated work practice
• oral or written questioning
• tests
• assignments and projects
• presentation of a portfolio of evidence which may compromise documents, and/or photographs and/or video and audio files
• review of products produced through work-based or course activities
• third-party feedback from a work supervisor/employer
Assessment Tasks
Assessment Assessment Method
Marks Timing
MEDIA SCHEDULE
ASSIGNMENT
RADIO SURVEY
ASSIGNMENT
NEWSPAPER/MAGAZINE
SURVEY ASSIGNMENT
TELEVISION SURVEY
ASSIGNMENT
MAJOR PLANNING
ASSIGNMENT ***
INTERNET ASSIGNMENT
In-class individual tests
In-class individual tests
In-class individual tests
In-class individual tests
In-class individual tests
In-class individual tests
15%
15%
15%
15%
30%
10% Brief: Week 1/2Due:Wk 3
Brief: Week 4
Due: Week 5
Brief: Week 6/7
Due: Week 8
Brief: Week 9/10
Due: Week 11
Brief: Week 7
Due: Week 14
Brief: Week 15
Due: Week 16
Assessment Matrix
Assessment Assessment Method
Marks Timing
MEDIA SCHEDULE
ASSIGNMENT
RADIO SURVEY
ASSIGNMENT
NEWSPAPER/MAGAZINE
SURVEY ASSIGNMENT
TELEVISION SURVEY
ASSIGNMENT
MAJOR PLANNING
ASSIGNMENT ***
INTERNET ASSIGNMENT
In-class individual tests
In-class individual tests
In-class individual tests
In-class individual tests
In-class individual tests
In-class individual tests
15%
15%
15%
15%
30%
10% Brief: Week 1/2Due:Wk 3
Brief: Week 4
Due: Week 5
Brief: Week 6/7
Due: Week 8
Brief: Week 9/10
Due: Week 11
Brief: Week 7
Due: Week 14
Brief: Week 15
Due: Week 16
Course Overview: Access Course Overview