Course Title: Undertake marketing activities

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: MKTG7835C

Course Title: Undertake marketing activities

School: 650T Vocational Business Education

Campus: City Campus

Program: C4227 - Certificate IV in Advertising

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Marina Cook
Email:marina.cook@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit that covers general and basic marketing and promotional  activities that do not require detailed or complex planning or implementation.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG414B Undertake marketing activities

Element:

1. Research marketing information

Performance Criteria:

1.1.Research the concept of marketing as it applies to the organisation
1.2.Identify and analyse organisation's marketing plan and relevant policies and procedures
1.3.Identify need for marketing activities from the established marketing plan
1.4.Investigate previous marketing activities for relevant information
1.5.Identify profile of the market segment
1.6.Identify positioning and market mix for each target segment
1.7.Identify outcomes expected from marketing activities

Element:

2. Plan marketing activities

Performance Criteria:

2.1.Undertake analysis of collected basic marketing information
2.2.Develop and document work activity plans for marketing activities
2.3.Obtain approval of plans from relevant enterprise personnel

Element:

3. Implement marketing activities

Performance Criteria:

3.1.Determine and access resources required for work activities
3.2.Undertake marketing activities within job role
3.3.Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions
3.4.Monitor marketing activities, and review and amend activity plan as required

Element:

4. Review marketing activities

Performance Criteria:

4.1.Measure and record outcomes of marketing activities
4.2.Review marketing activities against expected outcomes and record identified improvements
4.3.Prepare reports of marketing activities and communicate to relevant enterprise personnel


Learning Outcomes


This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit that covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.
 


Details of Learning Activities

Practical activities, case studies and class discussion as well as work relevant assessments.


Teaching Schedule

 

This course is delivered and assessed in conjunction with RMIT course code MKTG5820C Conduct Electronic Marketing

Week NoDateTopicAssessment
19th FebCourse Introduction and overview.


- Key learning outcomes
- Course in the context of advertising
- Familiarisation with systems and procedures

Set Presentations Schedule (Assessment 3)
216th FebOverview of the elements of marketing and marketing communications planning
- Goal and objectives setting
- Students will identify a marketing challenge that will provide the focus for a major assignment
- Overview of the regulatory framework
 
323rd FebE marketing communication tools and techniques

- An overview of the tools available to the e-marketer/advertiser
- E- marketing channels
- Exploration of the range of e-marketing communication channels and an analysis of their strengths and weaknesses

 
42nd MarAssessing the needs of the business

- preparing a client brief
- business objectives + brand values
- functionality requirements

 
59th MarProject Planning

- Techniques and templates will be discussed for these two important processes
- Stakeholder Management

 
616th MarDesign for the net

- Advertising
- Website introduction
- Introduction to to Weebly

 
723rd MarAssessment consolidationAssessment 1
8a30th MarDesigning a website continued
Self Directed Activity - case study to be discussed during next weeks classes.
 
Mid Semester Break2-8th April  
8b9th-10th aprilDesigning a website continued

Self Directed Activity - case study to be discussed during next weeks classes.

 
913th AprilDevelopment of integrated marketing communications strategy

- Students explore the strategic approaches to integrating marketing communications with an emphasis on the developing on e-marketing communications
- Examination of reporting styles/formats

 
1020th AprilA focus on:
- Search Engine Optimisation
- E- Advertising methods of communications delivery
- Writing for the net
- Content Management strategy

 

 
11

27th April

An in depth look at:

- Social networking Twitter, Linkedin, Facebook, Youtube, Instragram, Pinterest etc. Snapchat
- What is Viral e-Marketing, critical elements…giving you the best chance of going viral.

 
124th MayA focus on:

- Email Marketing, Blogs, e-newsletters, Mobile marketing

 
1311th MayA focus on:

- Campaign scheduling software and techniques
- Measurement

 
1418th MayAssessment ConsolidationAssessment 2
1525th MayAssessment Consolidation 
161st JuneRe-submits if required 


Learning Resources

Prescribed Texts

Students will be provided with appropriate resources throughout the semester.


References


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

This course is co-delivered and co-assessed with MKTG7835C - Undertake Marketing Activities

Please note: You are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

Assessment Task 1 - Requirements Report - Individual (Due 6:30 pm Friday Week 7)

Assessment Task 2 - E-communications strategy and Website - individual (Due 6:30 pm Friday Week 14)

Assessment Task 3 – Knowledge Sharing Workshops (Due Date: Outlined according to the weekly presentation schedule to be completed the first week of classes (pairs assessment)

 

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Submission Requirements:

Format:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.


Resubmission
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
 


Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview