Course Title: Undertake marketing activities
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: MKTG7835C
Course Title: Undertake marketing activities
School: 650T Vocational Business Education
Campus: City Campus
Program: C4227 - Certificate IV in Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Marina Cook
Email:marina.cook@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit that covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG414B Undertake marketing activities |
Element: |
1. Research marketing information |
Performance Criteria: |
1.1.Research the concept of marketing as it applies to the organisation |
Element: |
2. Plan marketing activities |
Performance Criteria: |
2.1.Undertake analysis of collected basic marketing information |
Element: |
3. Implement marketing activities |
Performance Criteria: |
3.1.Determine and access resources required for work activities |
Element: |
4. Review marketing activities |
Performance Criteria: |
4.1.Measure and record outcomes of marketing activities |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit that covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.
Details of Learning Activities
Practical activities, case studies and class discussion as well as work relevant assessments.
Teaching Schedule
This course is delivered and assessed in conjunction with RMIT course code MKTG5820C Conduct Electronic Marketing
| Week No | Date | Topic | Assessment |
| 1 | 9th Feb | Course Introduction and overview.
|
Set Presentations Schedule (Assessment 3) |
| 2 | 16th Feb | Overview of the elements of marketing and marketing communications planning - Goal and objectives setting - Students will identify a marketing challenge that will provide the focus for a major assignment - Overview of the regulatory framework |
|
| 3 | 23rd Feb | E marketing communication tools and techniques - An overview of the tools available to the e-marketer/advertiser |
|
| 4 | 2nd Mar | Assessing the needs of the business
- preparing a client brief |
|
| 5 | 9th Mar | Project Planning
- Techniques and templates will be discussed for these two important processes |
|
| 6 | 16th Mar | Design for the net
- Advertising |
|
| 7 | 23rd Mar | Assessment consolidation | Assessment 1 |
| 8a | 30th Mar | Designing a website continued Self Directed Activity - case study to be discussed during next weeks classes. |
|
| Mid Semester Break | 2-8th April | ||
| 8b | 9th-10th april | Designing a website continued
Self Directed Activity - case study to be discussed during next weeks classes. |
|
| 9 | 13th April | Development of integrated marketing communications strategy
- Students explore the strategic approaches to integrating marketing communications with an emphasis on the developing on e-marketing communications |
|
| 10 | 20th April | A focus on: - Search Engine Optimisation - E- Advertising methods of communications delivery - Writing for the net - Content Management strategy
|
|
| 11 | 27th April |
An in depth look at:
- Social networking Twitter, Linkedin, Facebook, Youtube, Instragram, Pinterest etc. Snapchat |
|
| 12 | 4th May | A focus on:
- Email Marketing, Blogs, e-newsletters, Mobile marketing |
|
| 13 | 11th May | A focus on:
- Campaign scheduling software and techniques |
|
| 14 | 18th May | Assessment Consolidation | Assessment 2 |
| 15 | 25th May | Assessment Consolidation | |
| 16 | 1st June | Re-submits if required |
Learning Resources
Prescribed Texts
Students will be provided with appropriate resources throughout the semester. |
References
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
This course is co-delivered and co-assessed with MKTG7835C - Undertake Marketing Activities
Please note: You are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
Assessment Task 1 - Requirements Report - Individual (Due 6:30 pm Friday Week 7)
Assessment Task 2 - E-communications strategy and Website - individual (Due 6:30 pm Friday Week 14)
Assessment Task 3 – Knowledge Sharing Workshops (Due Date: Outlined according to the weekly presentation schedule to be completed the first week of classes (pairs assessment)
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements:
Format:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
Resubmission
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview