Course Title: Create visual design components

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: VART6059C

Course Title: Create visual design components

School: 650T TAFE Business

Campus: City Campus

Program: C4227 - Certificate IV in Advertising

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Tony Lorkin

9925 5486

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

People in this role work closely with other members of a production team. They create visual design components in response to specifications and under the supervision of a graphic designer or producer. They contribute creative ideas to the overall concept that needs to take account of technical considerations, such as the final delivery platform. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFDIG304A Create visual design components


4. Produce visual design components

Performance Criteria:

4.1 Develop structure for components based on the final design concept using selected design techniques
4.2. Apply visual design principles and communication principles to produce components
4.3. Save visual design in an appropriate format that satisfies the technical parameters determined in consultation with relevant personnel


5. Finalise visual design components

Performance Criteria:

5.1 Review visual design components to assess whether creative solutions meet design and technical specifications
5.2 . Discuss and confirm with relevant personnel additional requirements or modifications and undertake any


1. Clarify work requirements

Performance Criteria:

. Clarify type of visual design components required, in consultation with relevant personnel
2. In discussion with relevant personnel, identify factors that may determine or affect visual design concepts, including design techniques
3. Clarify in discussion with relevant personnel the target user and audience, and determine format and delivery platform


2. Generate and assess ideas

Performance Criteria:

1. Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas
2. Obtain other relevant information that may influence design ideas
3. Generate a range of visual design ideas that are technically feasible, respond to specifications and provide creative solutions to all design issues
4. Present visual design ideas to relevant personnel using design techniques


3. Plan approach

Performance Criteria:

3.1. Experiment with traditional and digital imaging techniques to create required visual design components
3.2. Explore range of typographical and visual design elements to create the components
3.3. Evaluate initial design ideas and specifications against findings and discuss with relevant personnel to select final design concept
3.4. Select design technique and discuss with relevant personnel to ensure appropriate output format meets delivery platform requirements

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to create visual designs for a range of interactive media components.

Details of Learning Activities

Stduents should look at Advertising Trade publicaitons such as B&T, AdNews and Creative avaialbe in newsagents, library and online. And read blogs such as Mumbrella.
Websites and resources will provided in class and on blackboard

Teaching Schedule

Week 1
- Course Introduction and overview
-  Class Exercise on design components

Design techniques.

Target audience - making the format and delivery fit the TM.

Analyising design concept

Understinding design elements


Reviewing the medium

Brainstorming ideas

Assignment 1 due in

Layout and composition


7 (Easter break 28/3 - 3/4 inclusive)

Communicaiton and design principles

ASSESSMENT TASK 2 handed out


Digital and traditional imaging


Managing files and directories

Managing deadlines

Assessment 2 due in


Formatting and saving work


Review techniques

Managing modifications


Finalising design components


Finalising design components


Assessment 3 due in



Learning Resources

Prescribed Texts


Other Resources

Stduents should look at Advertising Trade publicaitons such as B&T, AdNews and Creative avaialbe in newsagents, library and online. And read blogs such as Mumbrella.
Websites and resources will provided in class and on blackboard

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

Students are required to complete 23tasks. All tasks must successfully be completed, to be deemed competent in this unit.

Assessment 1

Individual report due week 5

Assessment 2

Group assessment due week 10

Assessment 3

Presentations week 15

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Submission Requirements: All assessment tasks need to be submitted via Blackboard.

You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview