Course Title: Conduct electronic marketing communications
Part A: Course Overview
Program: C4228
Course Title: Conduct electronic marketing communications
Portfolio: BUS
Nominal Hours: 30.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5820C |
City Campus |
TAFE |
650T Vocational Business Education |
Face-to-Face |
Term1 2010,
Term1 2012, Term1 2013, Term2 2013, Term1 2014, Term2 2014, Term1 2015, Term2 2015 |
Course Contact: Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email: timothy.wallis@rmit.edu.au
Course Description
This unit applies to individuals working in advertising, public relations, marketing or promotional roles who are required to use electronic communications and existing business websites to effectively convey marketing communications and achieve marketing objectives in accordance with marketing or e-marketing plans.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None required
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG412A Conduct electronic marketing communications |
Elements: |
1. Prepare electronic advertisements |
2. Use business website as e marketing tool |
|
3. Use electronic marketing |
|
4. Monitor and evaluate results of e marketing |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to prepare electronic advertisements for use in Internet, email or facsimile marketing communications, and to evaluate their effectiveness in achieving marketing objectives.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.