Course Title: Review and maintain a website
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: COSC5951C
Course Title: Review and maintain a website
School: 650T TAFE Business
Campus: City Campus
Program: C4228 - Certificate IV in Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Contact Liz Grady
Phone +61 3 9925 5423
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
This unit applies to individuals who have knowledge of the relationship between web-sites and the core functions of an organisation. They also have working knowledge and skills of performing basic updates to web site content. They may provide administrative support within an organisation or be other individuals who have been delegated this responsibility.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
BSBEBU401A Review and maintain a website
1. Review website content and use
1.1.Monitor and analyse customer and user feedback in accordance with organisational timelines
2. Update website
2.1.Replace superseded and inaccurate information with current information and add additional material in accordance with organisational requirements
3. Carry out non technical site maintenance
3.1.Analyse user feedback to confirm that faults have resulted from the site and are not user problems
This unit describes the performance outcomes, skills and knowledge required to undertake data analysis, review website content and update and maintain a website.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities. The self-paced activities will be delivered thought various technology platforms and include your contribution to homework activities, reflective journals, quizzes and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment. We expect you to participate and contribute in all scheduled learning activities.
Course Introduction and overview.
- key learning outcomes
- course in the context of marketing
Assessing the needs of the business
- preparing a client brief
- business objectives + brand values
- functionality requirements
Aesthetics and page design
Site navigation and OVP
Good design continued
Introduction to Weebly
- blogs/pages, contact forms, enewsletters
Further development in Weebly
Building banner ads
Embedding moving footage
Social media/custom widgets
SEO & Webmaster tools for site verification
Social media & viral marketing
Online advertising & email campaigns
There are no prescribed texts for this course. Resource materials will be provided through the course delivery.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Task 1 Requirements Report (Due in class Week 5)
In pairs, students are to decide upon a business or idea for which there is a need for new e-marketing communications including a website and electronic advertisements to convey marketing communications consistent with the organisations marketing objectives. Students can choose to develop the website/advertisements for a real client, themselves, or revamp an existing website for an organisation they know of but with whom they may not have direct contact.
They are then to produce a detailed requirements report covering the business needs and to make appropriate recommendations for a new website to be used as part of the organisation’s e-marketing communications.
Assessment Task 2 Individual Website (Due in class Week 11)
Working in the same pairs, students are to develop a basic website in-line with the project scoped for Assessment 1 – Requirements Report. The website must be designed, incorporating an electronic advertisement, with consideration for the research conducted in the requirements report paying particular attention to ensuring the brand essence, online value proposition and design and functionality requirements are adhered to in order that the website objectives are achieved.
Assessment Task 3 Research & Case Study Analysis Presentation (Due in class Week 14)
Working in groups, students are required to research a pre-determined area of electronic marketing (social media, viral marketing, email marketing, online advertising etc) and present a summary of the key trends in within the area. Additionally, students are to identify and present two case studies of recent examples of best practice work from this area of electronic marketing. This assessment task will comprise a formal report and also a PowerPoint presentation.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Course Overview: Access Course Overview