Course Title: Create visual design components

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: VART5949C

Course Title: Create visual design components

School: 345T Media and Communication

Campus: City Campus

Program: C4230 - Certificate IV in Audiovisual Technology

Course Contact : Program Administration - Adam Lovell

Course Contact Phone: +61 3 9925 4976

Course Contact Email:adam.lovell@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Simon Rankin
Phone: 9925 4345
Email: simon.rankin@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

No pre-requisites or co-requistes are required.

Course Description

This unit describes the performance outcomes, skills and knowledge required to create visual designs for a range of interactive media components.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFDIG304A Create visual design components

Element:

1.    Clarify work requirements

Performance Criteria:

1.1 Clarify type of visual design components required, in consultation with relevant personnel
1.2 In discussion with relevant personnel, identify factors that may determine or affect visual design concepts, including design techniques
1.3 Clarify in discussion with relevant personnel the target user and audience, and determine format and delivery platform

Element:

2.    Generate and assess ideas

Performance Criteria:

2.1 Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas
2.2 Obtain other relevant information that may influence design ideas
2.3 Generate a range of visual design ideas that are technically feasible, respond to specifications and provide creative solutions to all design issues
2.4 Present visual design ideas to relevant personnel using design techniques

Element:

3.    Plan approach

Performance Criteria:

3.1 Experiment with traditional and digital imaging techniques to create required visual design components
3.2 Explore range of typographical and visual design elements to create the components
3.3 Evaluate initial design ideas and specifications against findings and discuss with relevant personnel to select final design concept
3.4 Select design technique and discuss with relevant personnel to ensure appropriate output format meets delivery platform requirements

Element:

4.    Produce visual design components.

Performance Criteria:

4.1 Develop structure for components based on the final design concept using selected design techniques
4.2 Apply visual design principles and communication principles to produce components
4.3 Save visual design in an appropriate format that satisfies the technical parameters determined in consultation with relevant personnel

Element:

5.    Finalise visual design components.

Performance Criteria:

5.1 Review visual design components to assess whether creative solutions meet design and technical specifications
5.2 Discuss and confirm with relevant personnel additional requirements or modifications and undertake any necessary amendments


Learning Outcomes


On successful completion of this unit, you will be able to create visual designs for a range of interactive media components.


Details of Learning Activities

In class learning activities include, but are not limited to:
• lectures
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• teacher directed group activities/projects
• workshopping of students’ own projects

Out of class activities include, but are not limited to,

• online research
• work shopping
• independent project based work


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

WeekClass contentElements
Wk 1Elements & Principals of Design - team exercise – Assessment 11, 2, 3, 4, 5
Wk 2

Assignment – Restaurant Menu - Studio class (Summative assessment from Produce Prepare Photo Images)

1, 2, 4, 5
Wk 3“The Grid” and page layout in graphic design – Assessment 21, 2, 3, 4, 5
Wk 4Image retouching with Photoshop repair tools – Assessment 31, 2, 4
Wk 5Hair Masking Photo shoot – Assessment 41, 2, 3, 4, 5
Wk 6Retouching and Montage techniques - team exercise – Assessment 51, 2, 3, 4, 5
Wk 7Studio class1, 2, 3, 4, 5
Wk 8Assignment – AV Rental Catalogue - Studio class1, 2, 3, 4, 5


Learning Resources

Prescribed Texts

Dabner et. al., 2010, Graphic Design School, Thames and Hudson

You are advised to look at the course Blackboard site for ongoing updated information. Students are expected to make full use of University library facilities, in researching and developing graphic design, photographic and digital imaging techniques.


References


Other Resources

Other required resources include suitable digital media storage such as a portable hard drive or USB flash drive, with at least 4Gb capacity.


Overview of Assessment

Assessment tasks include ongoing class exercises and construction of an AV Rental Catalogue.


Assessment Tasks

Assessment tasks in this course are either formative or summative.
Formative tasks provide the basis for ongoing feedback and can be considered as essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

For further information on the assessment and grading criteria, please refer to the course Blackboard site.


To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.


Formative Assessment

1. Elements & Principals of Design
Team shoot and design exercise. Use the elements and principals to design photographs and page layouts. Due in class, week 1.
2. The Grid and page layout exercise
Team shoot and design exercise. Use the elements and principals to design photographs and page layouts. Due in class, week 3.
3. Image retouching and repair exercise
Demonstrate your ability to use the retouch and repair tools in Photoshop. Due in class, week 4.
4. Hair masking exercise
Team shoot and design exercise. Use the elements and principals to design photographs and page layouts. Due in class, week 5.
5. Retouch and Montage - team exercise
Team shoot and design exercise. Use the elements and principals to design photographs and page layouts. Due in class, week 6.

Summative Assessment

6. Design a five page AV Rental Catalogue for screen and print
Design a five page rental catalogue for a fictional AV Hire company. Your catalogue will illustrate a variety of AV equipment, prices, contact details and hire terms. Due week 8.


For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

CHD     Competent with High Distinction
CDI       Competent with Distinction
CC        Competent with Credit
CAG      Competency Acheived -Graded 
DNS     Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview