Course Title: Promote products and services

Part A: Course Overview

Program: C4246

Course Title: Promote products and services

Portfolio: BUS

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business

Face-to-Face or Internet or Workplace

Course Contact: Sylvia Baroutis

Course Contact Phone: +61 3 9925 5469

Course Contact Email:

Course Description

This unit describes the performance outcomes, skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.

No licensing, legislative, regulatory or certification reqirements apply to this unit at the time of endorsement.

This unit applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation.  They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Plan Code C4246GTA

For Plan Code C4246GTA, the unit BSBMKG413A Promote products and services will be co-taught with BSBHRM402A Recruit, select and induct staff and BSBSLS407A Identify and plan sales prospects.  Participants in this program are expected to be currently employed as a Field Officer in a Victorian Group Training Organisation.  The learning and assessment materials for this program are contextualised to the Group Training Organisation environment.

National Competency Codes and Titles

National Element Code & Title:

BSBMKG413A Promote products and services


1. Plan promotional activities

2. Coordinate promotional activities

3. Review and report on promotional activities

Learning Outcomes

Overview of Assessment

Assessment will demonstrate evidence of the following:

  • designing and delivering promotional presentations
  • evaluating promotional impacts
  • presenting and advocating promotional strategies within the organisation
  • assessing and reporting on customer satisfaction

Assessment will ensure:

  • access to an actual workplace or simulated environment
  • access to office equipment and resources
  • examples of products/services and promotional strategies