Course Title: Originate and develop concepts

Part A: Course Overview

Program: C4250

Course Title: Originate and develop concepts

Portfolio: DSC

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


320T Design (TAFE)


Course Contact: Julian Pratt

Course Contact Phone: +61 3 9925 4820

Course Contact Email:

Course Description

This unit describes the performance outcomes, skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBCRT501A Originate and develop concepts


1.  Evaluate and explore needs and opportunities

2.  Develop a range of creative approaches

3.  Refine concepts

4.  Develop concepts to an operational level

Learning Outcomes

This unit applies to individuals who originate and develop concepts of some complexity and progress that concept to the point where it can be implemented. Individuals may be employed by organisations, be sub contractors or consultants brought in by companies to work on specific projects, or be individuals or part of a team working independently.

Concepts could be developed for any business or community activity or process such as marketing campaigns, staff development programs, information technology and communication systems. This unit is also highly relevant to practitioners in the creative industries who develop products such advertising campaigns, radio and television programs, entertainment events, films, exhibitions and digital media products.

A person undertaking this role would operate with a high degree of autonomy and at a senior level if working within an organisation. However, the process of generating concepts and ideas is collaborative in nature.

Overview of Assessment

Evidence of the following is essential:

   -  development of at least two concepts, substantiated and supported with sufficient information to allow for implementation to occur

   -  generation of concepts and ideas that provide innovative solutions to identified issues

   -  knowledge of legal requirements that affect work in a given industry context.