Course Title: Develop a basic design concept

Part A: Course Overview

Program: C4278

Course Title: Develop a basic design concept

Portfolio: DSC

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


320T Design (TAFE)

Face-to-Face or Internet

Course Contact: Garry Amy

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Course Description

This unit describes the performance outcomes, skills and knowledge required to undertake graphic design to produce roughs and finished art.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

ICPPP211C Develop a basic design concept


1. Assess brief requirements

2. Assemble layout

3. Render a simple graphic design

4. Produce finished artwork

5. Check for suitability

6. Tidy materials and store data

Learning Outcomes

This unit requires the individual to demonstrate a set range of design skills while working in consultation with others to ensure production and final user requirements have been met.

Overview of Assessment

Evidence of the ability to:
   • the rendered design meets the requirements of the design brief. The design conforms to commercial design standards and meets reproduction final use requirements
   • the underlying skill of designing a basic layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes
   • demonstrate an ability to find and use information relevant to the task from a variety of information sources
   • prepare TWO sets of colour roughs and artwork containing line and tone work according to specifications of the client brief and the listed Performance Criteria