Course Title: Develop a detailed design concept

Part A: Course Overview

Program: C4278

Course Title: Develop a detailed design concept

Portfolio: DSC

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


320T Design (TAFE)


Course Contact: Garry Amy

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Course Description

This unit describes the performance outcomes, skills and knowledge required to develop a complex graphic design

Pre-requisite Courses and Assumed Knowledge and Capabilities

Pre-Requisites ICPPP211C - Develop a basic design concept

National Competency Codes and Titles

National Element Code & Title:

ICPPP311C Develop a detailed design concept


1. Determine brief specifications

2. Render a graphic design

3. Produce a dummy

4. Produce complex finished artwork

Learning Outcomes

The unit applies to operators taking some responsibility for a design brief.

This unit outlines the skills required to render a graphic design based on the design brief and to produce a finished complex artwork.

Overview of Assessment

Evidence of the ability to:

   -  client requirements are accurately reflected in the design concept. The final design combines type, lines, tones, colours and images in a manner that meets the design brief and reproduction requirements

   -  the underlying skill of designing a detailed layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes

   -  demonstrate an ability to find and use information relevant to the task from a variety of information sources

   -  prepare TWO sets of design, colour roughs and finished artwork which incorporate line and tone work according to specifications of the client brief, enterprise standards and listed performance criteria.