Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: BUSM5879C
Course Title: Interpret and respond to a design brief
School: 345T Media and Communication
Campus: City Campus
Program: C4312 - Certificate IV in Photo Imaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Sessional
Contact: Naomi Herzog
Phone: 9925 4170
Email: naomi.herzog@rmit.edu.au
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None.
Course Description
In this course you will cover the skills and knowledge required to interpret and creatively respond to a design brief through project work.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402A Interpret and respond to a design brief |
Element: |
1. Interpret design brief |
Performance Criteria: |
1.1. Correctly interpret the specifications of the design brief |
Element: |
2. Explore and develop design concept |
Performance Criteria: |
2.1. Generate ideas for design concept through research, exploration and experimentation |
Element: |
3. Liaise with client |
Performance Criteria: |
3.1. Agree on communication process and frequency of communication with the client |
Element: |
4. Plan production of work |
Performance Criteria: |
4.1. Assess specific design production risks |
Element: |
5. Complete production of work |
Performance Criteria: |
5.1. Collect and/or organise required components for the work |
Learning Outcomes
On successful completion of this unit, you will have the skills and knowledge required to interpret and creatively respond to a design brief through the production of project work.
Details of Learning Activities
Learning activities will consist of:
In class learning activities include, but are not limited to:
lectures & tutorials
class exercises
class presentations
group discussion
online research
work shopping of students’ own projects
Out of class activities include, but are not limited to:
• research (online /library /public displays/galleries)
• independent project based work
Teaching Schedule
| Week | Class content | Assessment Due | Elements |
| 1 | Intro, Course & Project briefing – Lecture: A Brand called You. Developing a Brand Identity |
Assignment Briefing | 1, 2, |
| 2 | Basic Typography | Formative Item 1 due | 1, 3 |
| 3 | Lecture: Developing a Brand Identity collateral materials – Print, Online, social media | Formative Item 2 due | 2, 3, 4 |
| 4 | Understanding and Interpreting a brief – Create Creative Concepts, Cost Estimate, Technical considerations | Formative Item 3 due | 2, 3, 4 |
| 5 | Responding to the brief – Test and evaluate preliminary creative visual representations of the brief, Organise Resources, – Selecting preferred Approach | 3, 4, 5 | |
| 6 | Assessment - Student Brand Identity presentations | Summative Item 1 due | 5 |
Learning Resources
Prescribed Texts
Dabner et. al., 2010, Graphic Design School, Thames and Hudson |
References
You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities. |
Other Resources
Personal data storage device, personal computer with current versions of In Design, Acrobat, Bridge and Photoshop and current web browsers as required, as available in RMIT labs
Overview of Assessment
Assessment is ongoing throughout the course and will include both interpreting client briefs and respond to them by developing and implementing your own designs. You will use Adobe InDesign and other complementary applications to present your assessment.
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.
Assessment items include:
Summative ASSESSMENT
1. Brief to design a brand identity and logo design
Develop a brief for a brand identity and logo.
Due - week 2
2. Brand & Identity Concept Development
Produce research and initial concepts that clearly identify the use and purpose of the brand.
Due – week 3
3. Brand draft presentation & review
Produce draft mockups of log and brand identity for review
Due – week 4
Summative ASSESSMENT
Logo, Brand & Identity
In this globally acting and increasingly crowded creative marketplace, it is important to develop & distinguish one’s own brand and what it stands for. Produce a logo and branding identity.
Due – week 6
Grades used in this unit are as follows:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
Assessment matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.
Plagiarism
RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity
Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online
Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.
Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees
Course Overview: Access Course Overview