Course Title: Integrate colour theory and design processes

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP5333C

Course Title: Integrate colour theory and design processes

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Sessional

Contact: Naomi Herzog
Phone: 9925 4170
Email: naomi.herzog@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will cover the skills and knowledge to be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVACD401A Integrate colour theory and design processes

Element:

Element 1. Research information on colour theory and design processes

Performance Criteria:

1.1 Identify and access relevant sources of information on colour theory and design processes
1.2 Research historical and contemporary approaches to colour and design in the context of the work project
1.2 Evaluate information with consideration of how colour and design issues may be integrated into the design process

Element:

Element 2. Communicate ideas through the application of colour and design theory

Performance Criteria:

2.1 Select, combine and explore materials, tools and equipment to determine ways in which colour theory and design processes may be integrated
2.2 Explore and develop new ideas through a process of experimentation
2.3 Achieve solutions by working with the fundamental elements and principles of design and different aspects of colour

Element:

Element 3. Evaluate design work

Performance Criteria:

3.1 Reflect on own application of design process and success in communicating concepts and ideas
3.2 Identify areas for future improvement, especially in terms of own skill development
3.3 Communicate about completed work with others and respond positively to feedback


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.


Details of Learning Activities

Learning activities will consist of:
In class learning activities include, but are not limited to:
•lectures & tutorials
•class exercises
•class presentations
•group discussion
•online research
•work shopping of students’ own projects

Out of class activities include, but are not limited to:
• research (online /library /public displays/galleries)
• independent project based work


Teaching Schedule

<thead> <th scope="col"> </th> <th scope="col">Class content</th> <th scope="col">Assessment Due</th> <th scope="col">Elements</th> </thead>
    
Week 6Graphic Design - A History and Background of Colour theory & Design Principles
Tutorial - InDesign - Intro to the Interface
Project briefing
 
Assignment Briefing1, 2,
Week 7Design Elements - Colour, Form and Content = The Expression of an Idea
Tutorial - InDesign – the basics 1
 
 1, 2
Week 8Design Theory - An Overview of Creative Techniques, Tools, Materials, Equipment
Tutorial - InDesign – the basics 2
 
 1, 2
Week 9Class Draft Presentations - Present Creative Responses that fulfil the requirements of the BriefFormative Item 1 due3
Week 10Design Theory - The Grid & Typography 2
Week 11Class Proposal PresentationsFormative Item 2 due1, 2
Week 12Design Theory - The New Media Marketplace – Contents, Formats, Platforms
InDesign – the basics 3
 
 1. 2
Week 13Project Work – Final draft reviews
Teacher/student consults

 
Formative Item 3 due3
Week 14Project Work – Final draft reviews
Teacher presentations
 
Formative Item 3 due3
week 15What do Designers want from Photographers?
– What should Photographers expect from Designers?
Project Work
Submissions In Class Presentation
 2
Week 16Submissions In Class PresentationsSummative Item 4 due3
    

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts


References

Dabner et. al., 2010, Graphic Design School, Thames and Hudson
Hillman Curtis. MTIV: Process, Inspiration and Practice for the New Media Designer. New Riders Publishing. USA. 2002 You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.


Other Resources

 RMIT will provide you with resources and tools for learning in this course through our online system.
RMIT has a range of equipment available for students to use to complete their assignments including access to RMIT labs with computers, server storage space and required software to complete exercises and assignments. Many students prefer to also have their own personal computer with current Photoshop, InDesign and Adobe editing software as well as personal data storage devices (generally a minimum of two)


Overview of Assessment

Assessment is ongoing throughout the course and will include both project work and presentation of a personal brand that students will develop for themselves. You will use Adobe InDesign and other complementary applications to present your assessment.


Assessment Tasks

 Assessment includes the development of a food and wine poster and an architectural brochure. You will be responding to a client brief for each of the above projects. You will also conduct research on an influential graphic designer and present those findings.

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assessment items include:

Research A Graphic Designers work and Ideas
Melbourne Food and Wine Festival Poster
Layout
Architectural brochure

FORMATIVE ASSESSMENT
1.Draft Proposal - Response to the brief incorporating layouts & initial draft mockups for the Poster and Brochure
Produce research, initial concepts and initial designs that clearly identify the response to the brief and the integration of design principles and colour theory.
Due – week 10
2.Proposal Presentation to client - response to the brief & mockups
Present research, concepts and designs that provide the client with a clear proposal for the artwork.
Due – week 13
3.Client review and Proofs - Digital Artwork to Press
Produce proofs of digital artwork for printing. Review proofs for the final digital artwork to go to print.
Due – weeks 12 & 14

GRADED ASSESSMENT
4.Pre-Press Brochure and Poster
Develop a pre-press brochure and poster for the marketing arm of a City Council or a business. Implement colour management requirements and incorporate elements and principles of design to produce the final brochure and poster.
Due – week 16


Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview