Course Title: Integrate colour theory and design processes

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: GRAP5333C

Course Title: Integrate colour theory and design processes

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Emma Woods
Email: emma.woods@rmit.edu.au

Teacher: Peter McDonald
peter.mcdonald2@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will cover the skills and knowledge to be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVACD401A Integrate colour theory and design processes

Element:

Element 1. Research information on colour theory and design processes

Performance Criteria:

1.1 Identify and access relevant sources of information on colour theory and design processes
1.2 Research historical and contemporary approaches to colour and design in the context of the work project
1.2 Evaluate information with consideration of how colour and design issues may be integrated into the design process

Element:

Element 2. Communicate ideas through the application of colour and design theory

Performance Criteria:

2.1 Select, combine and explore materials, tools and equipment to determine ways in which colour theory and design processes may be integrated
2.2 Explore and develop new ideas through a process of experimentation
2.3 Achieve solutions by working with the fundamental elements and principles of design and different aspects of colour

Element:

Element 3. Evaluate design work

Performance Criteria:

3.1 Reflect on own application of design process and success in communicating concepts and ideas
3.2 Identify areas for future improvement, especially in terms of own skill development
3.3 Communicate about completed work with others and respond positively to feedback


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.


Details of Learning Activities

Learning activities will consist of:
In class learning activities include, but are not limited to:

  • lectures & tutorials
  • class exercises
  • class presentations
  • group discussion
  • online research
  • work shopping of students’ own projects

Out of class activities include, but are not limited to:

  • research (online /library /public displays/galleries)
  • independent project based work


Teaching Schedule

 Please note: While your teacher will cover all the material in this schedule, the order is subject to change depending on class needs and availability of speakers and resources. 
Week
Class contentAssessment
7

LECTURE
Overview of course content and assessment requirements following on from completion of BUSM5879C: Interpret and respond to a design brief. Introduction to refining work in InDesign.

TUTORIAL
Introduction to InDesign
– Refining text, image and graphics
– Troubleshooting

Project work
– Refine design approach based on feedback
– Brochure Report documentation
– Group feedback session – review of Moodboard, Colour & Design Approach
 

 
8

TUTORIAL
Introduction to InDesign
– Pre-press file checks
– Packaging files
– Exporting and checking final files (pdf) for screen and print

Project WorkTeacher Consults
Students have the opportunity to consult on their project development

 
 9

Project work – Teacher Consults
Students have the opportunity to consult to resolve final design and report/ responding to feedback

 
10

LECTURE
– Part 1: Developing a Brand Identity
– Colour, form & content – Branding
– Overview of creative tools, materials, equipment and process

TUTORIAL
Introduction to InDesign.
– Setting up InDesign for presentation
– Review of inserting images, text, graphics

Project work:
– Idea generation – collect research/reference images*
– Brand name & philosophy statement
*include correct copyright attribution.

BRIEFING: Brand Identity Proposal

DUE: Part B Publication  Report + FINAL Architecture
Publication


 

 

11LECTURE
– Part 2: Developing a Brand Identity
– Part 3: Basic Typography
– Creating professional presentations

Project Work:
– Develop Moodboard*
– Develop 4 rough logo designs
*include correct copyright attribution

 

DUE: Brand Identity Proposal
Item 1

 

 

 MID SEMESTER BREAK

 
12LECTURE
– Typography - visual representation and verbal meaning

Project Work:
– Group feedback session – review of Moodboard, colour palette & rough designs
– Integrate feedback into moodboard and further develop logo designs.
– Continue development of proposal

 

DUE: Brand Identiy Proposal
Item 2

13TUTORIAL
Introduction to InDesign
– Exporting pdfs from InDesig
– Use of RGB colour for screen output

Project work
Further develop proposal for draft submission
Review of proposal items
Students have the opportunity to consult to resolve designs and respond to feedback

 


14Project work
Final development of submission
Students have the opportunity to consult to resolve designs and respond to feedback
DUE: Brand Identity Proposal
Item 3

 
15Project work
Final development of submission
Students have the opportunity to consult to resolve designs and respond to feedback

DUE: Submission: Brand Identity Proposal (Final)

16


Assessment and group feedback session
 

 


Learning Resources

Prescribed Texts

None


References

Hillman Curtis. MTIV: Process, Inspiration and Practice for the New Media Designer. New Riders Publishing. USA. 2002

Dabner et. al., 2010, Graphic Design School, Thames and Hudson


Other Resources

RMIT has a range of equipment available for students to use to complete their assignments including access to RMIT labs with computers, server storage space and required software to complete exercises and assignments. Many students prefer to also have their own personal computer with current Photoshop, InDesign and Adobe editing software as well as personal data storage devices (generally a minimum of two).

RMIT will also provide you with resources and tools for learning in this course through our online system. You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.


Overview of Assessment

Assessment is ongoing throughout the course and will include both project work and presentation of a personal brand that students will develop for themselves. You will use Adobe InDesign and other complementary applications to present your assessment.


Assessment Tasks

To demonstrate competency in this course you will need to complete the following assessments to a satisfactory standard.
You will receive feedback on all assessments and where indicated, you will receive a grade. Graded assessment tasks are equally weighted and will determine your final result for this course.

Assignment 1: Architecture Publication
Graded Assessment
Due Week 10

With a clear concept direction, produce a publication based on your own Architecture photography and document your design process.

Assignment 2 Items 1-4: Brand Identity Proposal

Ungraded Assessment
Due Weeks 11 - 14
 

Assignment 2 Final: Brand Identity Proposal

Graded Assessment
Due Weeks 15

Develop a brand identity for your own photography practice – research historical and contemporary designers to influence and inform your design process.


Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Results which apply to courses delivered in accordance with competency-based assessment, but not graded.
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: rmit.edu.au/students

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview