Course Title: Source and apply information on the history and theory of design

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: GRAP5334C

Course Title: Source and apply information on the history and theory of design

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Naomi Herzog
Phone: 9925 4170
Email: naomi.herzog@rmit.edu.au
 

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

NIL

Course Description

In this course you will be able to source, understand and apply information on design history and theory with particular emphasis on design in photography. This course will cover current and more traditional trends in design and examine photographic design history and theory.
You will be identifying and producing images that demonstrate the critical elements and principles of design that contribute to a final image or work.

This is also reflected in the training and assessment of this unit.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES305A Source and apply information on the history and theory of design

Element:

Element 1. Collect information on history and theory of design

Performance Criteria:

1.1 Identify and access relevant sources of information on design history and theory
1.2 Organise research material and findings for current or future use in design practice, in a manner which facilitates easy access and cross-referencing

Element:

Element 2. Apply information to own area of work

Performance Criteria:

2.1. Evaluate information in the context of current design practice
2.2. Assess ways in which aspects of information on design history and theory could be used or adapted to inform current practice
2.3. Use relevant information in a culturally appropriate way to develop an understanding of own area of work
 

Element:

Element 3. Update and maintain knowledge of design trends

Performance Criteria:

3.1. Identify and use opportunities to update and expand knowledge of design trends and developments

3.2. Incorporate and integrate knowledge into design activities

 


Learning Outcomes


On successful completion of this unit, you will be able to source, understand and apply information on design history and theory with particular focus on design in photography. You will be able to identify and produce images that demonstrate the critical elements and principles of design that contribute to a final image or work.


Details of Learning Activities

Learning activities include, but are not limited to:

  • Online lectures
  • Online tutorials
  • scheduled exercises to review progress work
  • peer review and presentations
  • group discussion
  • online research
  • independent project based work


Teaching Schedule

 
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources
 
 
WeekClass contentAssessment Tasks Due
1

 

FACE TO FACE
Lecture - intro to Design Elements and Principles - The Frame and other such dissections.

Assignment briefing// Sem Overview & Planning timeline
Introduction to Google+ hangouts
Setup of Groups (5 per class)

 
2

Task 1 – the Frame

•capture street shots
•edit and post to journals
•select single subject

ONLINE via Hangouts
Tutorial critique groups meet via hangouts – review images online

 
3

Task 2 – Design Element – Line, focus and directing through an image

•review videos
•capture chosen subject
•edit and post to journal

ONLINE via Hangouts
Tutorial critique groups meet via hangouts – review images online

Task 1 Due

4Task 3 – Design Element – Shape/form and space in balance

•review videos
•capture chosen subject
•edit and post to journal

ONLINE via Hangouts
Tutorial critique groups meet via hangouts – review images online 

Task 2 Due
5 Task 4 – Design Element – Colour Impact and persuasion
•review videos
•capture chosen subject
•edit and post to journal
ONLINE via Hangouts
Tutorial critique groups meet via hangouts – review images online
Task 3 Due
6

 Task 5 – Design Element – Light the Photographer’s element

•review videos for task
•capture chosen subject
•edit and post to journal

ONLINE via Hangouts
Tutorial critique groups meet via hangouts – review images online

Task 4 Due
7

Task 6 – Design Principles – Balance, Proportion and Rhythm

•review videos for task
•gather top image from each of the 5 exercises
•post these top five to your journals with descriptions - strengths   and design elements most dominant in images

ONLINE via Hangouts
Tutorial critique groups meet via hangouts – recap and review works and descriptions
Discuss next task

Task 5 Due
8

Task 6 continued – Contemporary Australian Photography – the view from within

•review video
•Graded task planning for shoot and initial draft shots to be taken
•edit and post these drafts to the journal

ONLINE via Hangouts
Tutorial critique groups meet via hangouts – review first drafts of task 6 – discuss work and concepts online

 
9

Task 6 continued – Contemporary Chinese Photography – the Voice of the Dragon

•review video
•refine and shoot the 2 images for the graded task 6
•edit and post these final images to the journal
•post up a brief description of the work

ONLINE via Hangouts
Tutorial critique groups meet via hangouts – review final images for task 6 – discuss work and descriptions online

 
10ONLINE via Hangouts
Tutorial critique groups meet via hangouts – continue review of final images for task 6 – discuss work and descriptions online
 
11ONLINE via Hangouts
Tutorial critique groups meet via hangouts – continue review of final images for task 6 – discuss work and descriptions online
 
12ONLINE via Hangouts
Meet and review final works by each group
Task 6 Graded Due


Learning Resources

Prescribed Texts

Freeman M., The Photographer’s Eye - Composition and Design for Better Digital Photos. Focal Press, 2007
Szarkowski J., The Photographer’s Eye, The Museum of Modern Art, New York, 2007
 


References

You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online system.

RMIT has a range of equipment available for students to use to complete their assignments including access to RMIT labs with computers, server storage space and required software to complete exercises and assignments. Many students prefer to also have their own personal computer with current Photoshop, Acrobat, Bridge and editing software as well as personal data storage devices (generally a minimum of two)


Overview of Assessment

Assessment in this class requires you to:
• Integrate a specific Design element into your images
• Research & analyse work by well known photographers
• Arrange typographical elements within an image utilising the principles and elements of design and photography

 


Assessment Tasks

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
Assessment tasks are either ungraded or graded. Results for graded assessment tasks are equally weighted and averaged to provide your final grade.

You must submit all pieces of assessment in order for your competency to be assessed in this course.

For further information on the assessment and grading criteria, please refer to the course Blackboard site.

Assessment items include:

UNGRADED ASSESSMENT
Task 1 – Frame shooting exercise

Short shooting exercise highlighting the frame – you will be required to select locations and produce 3 images for each location exploring each subject visually from differing perspectives.
Due - week 3

 Task 2 – Line shooting exercise
Short shooting exercise highlighting the use of line in the image – using one of the locations from week 2, produce 3 images exploring the design element of line within your chosen subject.
Due - week 4

Task 3 – Shape/Form shooting exercise
Short shooting exercise highlighting the use of Shape and Form in your images. Again, use the location selected for your Line shoot and produce 3 images exploring the design element of Shape and Form within your chosen subject.
Due - week 5

Task 4 – Colour shooting exercise
Short shooting exercise highlighting the use of Colour in your images. Again, use the location selected for your Line shoot and produce 3 images exploring the design element of Colour within your chosen subject.
Due - week 6

Task 5 – Light shooting exercise
Short shooting exercise highlighting the use of Light in your images. Again, use the location selected for your Line shoot and produce 3 images exploring the design element of Light within your chosen subject.
Due - week 7.


GRADED ASSESSMENT
Task 6 – 2 Folio images
Select two or three design elements and produce two images of your choice of subject that portray those design elements clearly. You will also provide a written outline describing the dominant design elements and how these support and strengthen the image.
Due –Week 12.


Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information


Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

www.rmit.edu.au/students

Cover Sheet submissions:
You must complete a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications

Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback:
You will receive verbal and written feedback on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT: http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Student progress policy: http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission):
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline : http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity : http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Course Overview: Access Course Overview