Course Title: Develop and apply photo imaging industry knowledge

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: VART6267C

Course Title: Develop and apply photo imaging industry knowledge

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Jessie DiBlasi
Phone: 03 9925 4815

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will be required to source, apply and update a general knowledge of the photo imaging industry, including industry structure and operation, employment obligations and you will also be required to consider the impact of new technology.

This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry is integral to your experience.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI301A Develop and apply photo imaging industry knowledge


1. Source and apply industry information

Performance Criteria:

1.1 Seek information on the structure and operation of the photo imaging industry using appropriate sources
1.2 Apply information from appropriate sources to assist in effective work performance in the photo imaging industry
1.3 Seek information on new technology affecting the photo imaging industry using appropriate sources
1.4 Seek information on ethical and legal work practices
1.5 Seek information on business practices using appropriate sources
1.6 Comply with copyright requirements when accessing information
1.7 Apply information in day-to-day work activities to enhance quality of work performance


2. Update and maintain industry knowledge

Performance Criteria:

2.1 Identify and use opportunities to update knowledge of the photo imaging industry
2.2 Monitor current issues of concern to the industry
2.3 Share updated knowledge with colleagues and peer group as appropriate, and incorporate into day-to-day work activities
2.4 Establish and maintain effective contacts in the photo imaging industry

Learning Outcomes

On successful completion of this unit, you will be able to develop your photo imaging industry knowledge and apply it to your work.

Details of Learning Activities

In class activities & out-of-class activities
List of possibilities include
•guest lecturers
•group discussion
•online research
•independent project based work
•teacher directed group activities/projects
•class exercises to review discussions/lectures

Teaching Schedule

WeekClass contentAssessment DueElements
1Course outline, assessment & introduction 1-2
2Guest lecture  1-2
3Group research activity (formative)  1-2
4Professional associations (guest lecture)
Group research activity (formative)
5Social Media/ Networking  1-2
6Group research activity (formative)  1-2
7Grants/ Fundraising/ Competitions
Group research activity (formative)
8Presentationssummative due 2
9Presentationssummative due 2
10presentationssummative due 2

Learning Resources

Prescribed Texts

Please refer to the reading list on Blackboard
RMIT Library database - tutorials


You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

None required

Overview of Assessment

Assessment in this course will be practical and presentation will be in written and oral form.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for on-going feedback and can be considered as essential building blocks for the more substantial summative assessment tasks.

To demonstrate competency in this course, you will need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessments and a grade for the summative assessments.

1.Group research activity: Assisting
Research and present the Do’s + Don’ts of Assisting
2.Group research activity: Professional associations
Research and present the pro’s and con’s of the top (Australian) professional associations
3.Group research activity: Social media
Research and present two photographers that have successful social media campaigns
4.Group research activity: Grants/Fundraising/ Competitions
Research and present two current grants or competitions open to enter

Summative 1: Networking Plan
(Report Due Week 8/ Presentations Weeks 8-10)

Answer the following question:
What area(s) of the photographic industry are you interested in pursuing and how will you establish effective contacts in this area (over the next 18 months)?

You will present your research and outcomes to the class as a 5-minute oral presentation and PowerPoint presentation.

Consider the following:
-Suitable professional associations
-Use of social media
-Relevant competitions/grants
-Networking opportunities
-Relevant work experience

You should incorporate real evidence of your work, networking progress and work experience where available.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
DNS Not Yet Competent
Did Not Submit for Assessment

Assessment Matrix

Assessment matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview