Course Title: Capture images in response to a brief

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: VART6269C

Course Title: Capture images in response to a brief

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teachers: Rob Gale, Rob Lawler, Guy Little
rob.gale@rmit.edu.au
guy.little@rmit.edu.au
rob.lawler@rmit.edu.au
 

Nominal Hours: 150

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None.

Course Description

This course covers the skills and knowledge required to plan and set up a camera shoot. Using professional equipment, and working to planned briefs, you will explore a range of image capture techniques while photographing studio and location subjects.

This is the designated Work Integrated Learning (WIL) course for C4312 Certificate IV in Photo Imaging. This course includes a WIL experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience. 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI401A Capture images in response to a brief

Element:

1. Interpret the brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Determine the user or client for the proposed object to inform design decisions
1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
Source and evaluate information pertinent to the brief
 

Element:

2. Plan and set up the shoot.

Performance Criteria:

Select appropriate location in accordance with brief
Select appropriate model/s or subject/s and/or props consistent with brief
Select suitable camera systems and accessories and lighting consistent with brief
Select appropriate light sensitive media for image capture
Consider and implement appropriate safety procedures for shoot
Safely set up cameras, lighting, accessories, and props to meet requirements
 

Element:

3. Capture images

Performance Criteria:

3.1 Adjust/calibrate settings for camera exposure and subject lighting consistent with purpose of the brief
3.2 Consider the time-specific nature of action or movement of the subject
3.3 Operate camera(s) at the determined specified time
3.4 Reflect on anticipated outcome to ensure that images are captured consistent with the purpose of the brief
3.5 Accurately document the work progress as required
 

Element:

4. Restore work area and equipment

Performance Criteria:

4.1 Safely dismantle work area after use
4.2 Minimise and clean up waste in accordance with safety requirements
4.3 Clean and maintain equipment in accordance with manufacturer's instructions
4.4 Store equipment in accordance with workplace procedures and ensure readiness for future use.
 


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
You will be able to:

  • interpret briefs for image capture work
  • set up, light and execute a variety of industry type studio and location photographic shoots.
  • demonstrate a well-developed command of image capture techniques
  • capture images according to the requirements of a brief.


Details of Learning Activities

In class activities include, but are not limited to:
lectures
peer teaching and class presentations
workshopping
independent project based work
class exercises to review discussions/lectures peer teaching and class
Out of class activities include, but are not limited to:
online research
independent project based work


Teaching Schedule

WeekClass contentAssessment DueElements
1Introduction Lighting Demonstration, Equipment instruction, Assignment briefs - Formative exercisesAssignment Glassware & Architecture Set - FORMATIVE1,2,3,4,5
2Class exercise - Formative exercises - Lighting 2,3,4,5
3One On One Student appointments to discuss and confirm their brief concept and details 1
4Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
5Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
6Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
7Students to work in studio under supervision and given feed back on location shoot Assignment 1 & 2 Glassware & Architecture Due - FORMATIVE2,3,4,5
8Brief for new assignments – Outlined & discussed
Lighting Demonstration studio


Review of final print submissions: Self-assessment, peer and teacher feedback.

Assignment 3 & 4 Food Poster & Fashion/Portrait Set - SUMMATIVE

1,2,3,4,5
9Lighting Demonstration studio and location
Class exercise – Formative exercises
 1,2,3,4,5
10One On One Student appointments to discuss and confirm student briefs, concept and details 1
11Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
12Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
13Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
14Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
15Students to work in studio under supervision and given feed back on location shoot Assignment 3 & 4 Food Poster & Fashion/Portrait Due - SUMMATIVE2,3,4,5
16Review of final print submissions: Self-assessment, peer and teacher feedback. 4


Learning Resources

Prescribed Texts

Digital Photography: Essential Skills, Fourth Edition [Paperback]
Mark Galer M.Ed
 


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

DSLR Camera and lens, Cable release, USB cord to connect camera to computer, Removal Hard Drive 250-500Gig, Manfotto Tripod Hex plate.


Overview of Assessment

Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through:

  • direct observation of your practical work
  • evaluation of images you produce
  • questioning and discussion of image capture techniques and their use
  • review of folios of evidence

Full assessment briefs will be provided and can be found on My RMIT.


Assessment Tasks

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

CLASS EXCERCISES

Camera set up in studio lighting set basics

‘Shoot to Screen Set-up’ Digital camera with USB connection to computer
‘Lighting Set up 1’ Two lights 1 soft box and 1 reflector with grid @ lighting ratio 1:1 and 2:1
With the above set up make one exposure at F8 and F16 at the 2:1 ratio and check Histogram for any clipping of data.
Safe dismantle of camera computer and lighting set ups in the work area after use, clean up of studio and prepare equipment for storage. Due – Week 1- Create a “Dark” and “Bright” field studio lighting set up. All class exercises to develop skills in the lighting and photography of glassware products Due week 2

- Student to develop their own detailed briefs and to discuss in individual discussion with their teacher

- Assignment  FORMATIVE – Glassware/Bottle for advertisement purposes- Formative assignment
IN STUDIO Due – Week 7

- Assignment FORMATIVE – Create a display prints for an Architectural company’s exhibition ON LOCATION Due- Week 7

Summative Assessments (Graded)
Summative assessments of the 2 assignments below are averaged to produce the final grade.

- One On One Student appointments to discuss and confirm student briefs, concept and details for the 2 SUMMATIVE assignments :Week 8

- Assignment SUMMATIVE – Photography of glassware for advertisement purposes.
(Develop & photograph an advertising brief Assessment) IN STUDIO - DUE: Week 15

- Assignment SUMMATIVE – Create prints for a fashion layout or editorial story of an artist.ON LOCATION - DUE: Week 15

For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades used in this unit are as follows: Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC  Competent with Credit
CAG Competent achieved Grade
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
 

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism
RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

Copyright

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration: 
www.rmit.edu.au/students/specialconsideration/online.

Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview