Course Title: Capture images in response to a brief

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: VART6269C

Course Title: Capture images in response to a brief

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teachers: Rob Gale, Rob Lawler, Guy Little
rob.gale@rmit.edu.au
guy.little@rmit.edu.au
rob.lawler@rmit.edu.au
 

Nominal Hours: 150

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None.

Course Description

This course covers the skills and knowledge required to plan and set up a camera shoot. Using professional equipment, and working to planned briefs, you will explore a range of image capture techniques while photographing studio and location subjects.

This is the designated Work Integrated Learning (WIL) course for C4312 Certificate IV in Photo Imaging. This course includes a WIL experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience. 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI401A Capture images in response to a brief

Element:

1. Interpret the brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Determine the user or client for the proposed object to inform design decisions
1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
Source and evaluate information pertinent to the brief

Element:

2. Plan and set up the shoot.

Performance Criteria:

2.1 Select camera systems and accessories and lighting consistent with the purpose for capturing images
2.2 Organise all other aspects of photo shoots according to brief
2.3 Plan shoots with due regard to safety procedures
2.4 Safely set up cameras, lighting, accessories and props to meet requirements

Element:

3. Capture images

Performance Criteria:

3.1 Adjust/calibrate settings for camera exposure and subject lighting consistent with purpose of the brief
3.2 Consider the time-specific nature of action or movement of the subject
3.3 Operate camera(s) at the determined specified time
3.4 Reflect on anticipated outcome to ensure that images are captured consistent with the purpose of the brief
3.5 Accurately document the work progress as required

Element:

4. Restore work area and equipment

Performance Criteria:

4.1 Safely dismantle work area after use
4.2 Minimise and clean up waste in accordance with safety requirements
4.3 Clean and maintain equipment in accordance with manufacturer's instructions
4.4 Store equipment in accordance with workplace procedures and ensure readiness for future use.
 


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
You will be able to:

  • interpret briefs for image capture work
  • set up, light and execute a variety of industry type studio and location photographic shoots.
  • demonstrate a well-developed command of image capture techniques
  • capture images according to the requirements of a brief.


Details of Learning Activities

In class activities include, but are not limited to:
lectures
peer teaching and class presentations
workshopping
independent project based work
class exercises to review discussions/lectures peer teaching and class
Out of class activities include, but are not limited to:
online research
independent project based work


Teaching Schedule

WeekClass contentAssessment DueElements
1Introduction Lighting Demonstration, Equipment instruction, Assignment briefs - Formative exercisesAssignment Glassware & Architecture Set - FORMATIVE1,2,3,4,5
2Class exercise - Formative exercises - Lighting 2,3,4,5
3One On One Student appointments to discuss and confirm their brief concept and details 1
4Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
5Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
6Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
7Students to work in studio under supervision and given feed back on location shoot Assignment 1 & 2 Glassware & Architecture Due - FORMATIVE2,3,4,5
8Brief for new assignments – Outlined & discussed
Lighting Demonstration studio


Review of final print submissions: Self-assessment, peer and teacher feedback.

Assignment 3 & 4 Food Poster & Fashion/Portrait Set - SUMMATIVE

1,2,3,4,5
9Lighting Demonstration studio and location
Class exercise – Formative exercises
 1,2,3,4,5
10One On One Student appointments to discuss and confirm student briefs, concept and details 1
11Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
12Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
13Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
14Students to work in studio under supervision and given feed back on location shoot 2,3,4,5
15Students to work in studio under supervision and given feed back on location shoot Assignment 3 & 4 Food Poster & Fashion/Portrait Due - SUMMATIVE2,3,4,5
16Review of final print submissions: Self-assessment, peer and teacher feedback. 4


Learning Resources

Prescribed Texts

Digital Photography: Essential Skills, Fourth Edition [Paperback]
Mark Galer M.Ed
 


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

DSLR Camera and lens, Cable release, USB cord to connect camera to computer, Removal Hard Drive 250-500Gig, Manfotto Tripod Hex plate.


Overview of Assessment

Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through:

  • direct observation of your practical work
  • evaluation of images you produce
  • questioning and discussion of image capture techniques and their use
  • review of folios of evidence

Full assessment briefs will be provided and can be found on My RMIT.


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
You must submit all pieces of assessment in order for your competency to be assessed in this course.
 

CLASS EXCERCISES

Camera set up in studio lighting set basics

‘Shoot to Screen Set-up’ Digital camera with USB connection to computer
‘Lighting Set up 1’ Two lights 1 soft box and 1 reflector with grid @ lighting ratio 1:1 and 2:1
With the above set up make one exposure at F8 and F16 at the 2:1 ratio and check Histogram for any clipping of data.
Safe dismantle of camera computer and lighting set ups in the work area after use, clean up of studio and prepare equipment for storage. Due – Week 1- Create a “Dark” and “Bright” field studio lighting set up. All class exercises to develop skills in the lighting and photography of glassware products Due week 2

- Student to develop their own detailed briefs and to discuss in individual discussion with their teacher

- Assignment  FORMATIVE – Glassware/Bottle for advertisement purposes- Formative assignment
IN STUDIO Due – Week 7

- Assignment FORMATIVE – Create a display prints for an Architectural company’s exhibition ON LOCATION Due- Week 7

Formative assessments use the following:
CA Competency achieved
NYC Not Yet Competent
DNS Did Not Submit

Summative Assessments (Graded)
Summative assessments of the 2 assignments below are averaged to produce the final grade.

- One On One Student appointments to discuss and confirm student briefs, concept and details for the 2 SUMMATIVE assignments :Week 8

- Assignment SUMMATIVE – Photography of glassware for advertisement purposes.
(Develop & photograph an advertising brief Assessment) IN STUDIO - DUE: Week 15

- Assignment SUMMATIVE – Create prints for a fashion layout or editorial story of an artist.ON LOCATION - DUE: Week 15

For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades used in this unit are as follows: Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in summative assessment are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC  Competent with Credit
CAG Competent achieved Grade
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
 

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
 

Course Overview: Access Course Overview