Course Title: Develop self for photo imaging industry

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: VART6277C

Course Title: Develop self for photo imaging industry

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Jessie DiBlasi

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will be required to develop the technical and conceptual skills required to work in a photo imaging environment. People working in all areas of the photo imaging industry apply the skills and knowledge described in this unit. The effectiveness of any photo imaging activity is enhanced if practitioners are committed to improving their professional practice in both an artistic and business context.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI405A Develop self for photo imaging industry


1. Acquire and develop technical skills

Performance Criteria:

1.1 Plan strategies for development of appropriate technical skills in photo imaging practice
1.2 Continuously improve technical skills through practice, feedback, discussion and evaluation
1.3 Explore capability of materials, tools and equipment as a means to continuously improve technical skills
1.4 Identify and use relevant sources of information to stimulate technical skills and development of own style


2. Develop conceptual skills and ideas

Performance Criteria:

2.1 Discuss ideas with others and apply knowledge gained to inform own practice
2.2 Use work practice to gain experience in a range of genres and interpretations
2.3 Study the work of others to stimulate conceptual and technical skill development
2.4 Identify and use opportunities to develop own practice and keep informed about current photo imaging practice


3. Develop own style

Performance Criteria:

3.1 Explore and experiment with new ideas in making and interpreting work
3.2 Explore and use technology where appropriate to expand own practice
3.3 Demonstrate own style through photo imaging project realisation


4. Evaluate own work

Performance Criteria:

4.1 Seek and apply constructive criticism from more experienced practitioners
4.2 Evaluate own work against planned strategy for own photo imaging practice
4.3 Evaluate own work in the context of work by others to extend own practice
4.4 Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes


5. Research work opportunities

Performance Criteria:

5.1 Identify sources of information relating to work opportunities
5.2 Identify industry networks and promotional opportunities that may help in developing career opportunities
5.3 Incorporate research results and information into own work practice and career planning

Learning Outcomes

On successful completion of this unit, you will be able to develop technical skills and conceptual skills for application in the photography industry.

Details of Learning Activities

In class activities & out-of-class activities will consist of the following:

List of possibilities include
•Guest lecturers
•Group discussion
•Online research
•Independent project based work
•Teacher directed group activities/projects
•Class exercises to review discussions/lectures

Teaching Schedule

 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.  
WeekClass contentAssessment DueElements

Course outline + introduction

Acquiring and developing technical skills for work in the Photo Imaging industry. A variety of strategies will be explored.

2Lecture: Productivity + Time management 1,2,3,4,5
3Guest Lecture/Excursion (Retouchers)  1,2,3,5

Lecture: Effective Communication Techniques

Competition Research Task

Formative 011,2,3,4,5
5Photographer Selection for Summative 02Formative 021,3,5
6Lecture: Creativity 1,3,5
7Excursion/Guest Lecture (Editorial Photographer) 1,2,3,5
8Lecture: Business Planning + Pricing
SWOT Analysis
Formative 031,2,3,5
9Guest Lecture (Professional Associations) 1,2,3,5
10Lecture: Style/Analysing Style 1,3,5

Summative 02 preparations.

Summative 01 Report due


Summative 01

12Guest Lecture/ Excursion (Exhibition Excursion) 1,2,3,5
13Summative 02 PresentationsSummative 021-5
14Summative 02 PresentationsSummative 021-5
15Summative 02 PresentationsSummative 021-5
16Review & feedback 4

Learning Resources

Prescribed Texts

Please refer to my reading list on Blackboard
You are advised to make use of RMIT’s library database facilities and to look at the Blackboard site for ongoing updated information.


Other Resources

Resources + useful links will be supplied via Blackboard

Overview of Assessment

Assessment in this course is designed to assist you to develop your own style  as a professional photograper and personal development priorities. Assessment tasks will be written and oral.


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.


Formative assessment

1. Research activity: Grants + Competitions

Research and present two current photographic competitions or grants open to enter.

Due in class: Week 4

2. Photographer Interview Selection (in class)

Research and identify THREE photographers that you are interested in interviewing for Summative task 02.

Findings will be presented orally to the class.

Due in Class: Week 5

3. SWOT Analysis

Complete a personal SWOT analysis on yourself as a photographer.

Due in Class: Week 8


Summative assessment

Summative 01 Style Analysis:

Part A Written report: style analysis of a photographer you admire.

Part B Written report: style analysis of your own photographic style.

Summative 01 Due Week 11 at the beginning of the class

Summative 02 Interview a Photographer:

Interview a professional Photographer in Australia, in person, using the supplied questions.
NOTE: Your chosen photographer must be approved by your teacher before you contact them.

Submission Items:

1.Report: A report that introduces your photographer and summarises the responses from your interview.

2.Oral Presentation: Present a (one sentence) statement that details ONE interesting thing you learned from the photographer you interviewed. To be delivered in class.

Summative 02 Due Week 13-15: Photographer Interview finished report and oral presentation due in class


For further information on the grading system and criteria used, please refer to the course blackboard site. 

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Email and Blackboard will be used outside of class hours for all communication regarding the course. Students need to check their emails and Blackboard at least once every day. Appointments with the teachers need to be organised via email.

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview