Course Title: Develop self for photo imaging industry

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: VART6277C

Course Title: Develop self for photo imaging industry

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Jessie DiBlasi

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will be required to develop the technical and conceptual skills required to work in a photo imaging environment. People working in all areas of the photo imaging industry apply the skills and knowledge described in this unit. The effectiveness of any photo imaging activity is enhanced if practitioners are committed to improving their professional practice in both an artistic and business context.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI405A Develop self for photo imaging industry


1. Acquire and develop technical skills

Performance Criteria:

1.1 Plan strategies to ensure the development of appropriate technical skills in photo imaging practice
1.2 Identify and use relevant practice, feedback, discussion and evaluation opportunities to continuously improve technical skills
1.3 Test the capabilities of materials, tools and equipment to develop technical skills
1.4 Identify and use relevant journals, magazines, catalogues and other media to stimulate technical and professional development


2. Develop conceptual skills and ideas

Performance Criteria:

2.1 Discuss ideas with others and apply knowledge gained to inform own practice
2.2 Use work practice to gain experience in a range of genres and interpretations
2.3 Study the work of others to stimulate conceptual and technical skills development
2.4 Identify and use a range of opportunities to develop own practice and keep informed about current photo imaging practice


3. Develop own style

Performance Criteria:

3.1 Explore and experiment with new ideas in making and/or interpreting work
3.2 Explore and use technology where appropriate to expand own practice
3.3 Demonstrate own style through photo imaging project realization



4. Evaluate own work

Performance Criteria:

4.1 Seek and apply constructive criticism from more experienced practitioners
4.2 Evaluate own work against planned strategy for own photo imaging practice
4.3 Evaluate own work in the context of work by others in order to extend own practice
4.4 Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes


5. Research work opportunities

Performance Criteria:

5.1 Correctly identify sources of information relating to work opportunities
5.2 Identify networks and promotional opportunities within the industry which may be helpful in developing career opportunities
5.3 Incorporate research results and information into own work practice and career planning


Learning Outcomes

On successful completion of this unit, you will be able to develop technical skills and conceptual skills for application in the photography industry.

Details of Learning Activities

In class activities & out-of-class activities will consist of the following:

List of possibilities include
•Guest lecturers
•Group discussion
•Online research
•Independent project based work
•Teacher directed group activities/projects
•Class exercises to review discussions/lectures

Teaching Schedule

 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. 
WeekClass contentAssessment Due

Course outline + introduction

Research briefing: Local + international Photographers

2Lecture: Productivity + Time management 
3Guest Lecture/Excursion – Graduate in Residence 

Lecture: Effective Communication Techniques

Ungraded 01: Photographer selection DUE
5Lecture – Style/Analysing Style 
6Graded 01: Part A – Photographer Research

Graded 01: Part A Photographer Research

7Guest Lecture – Retourchers 
8Lecture – Business Planning + Pricing 
9Guest Lecture – Commercial Photographer (TBA) 
10Lecture – Creativitiy 
 11Guest Lecture – Photo journalism/Documentary



                                              MID SEMESTER BREAK 

Ungraded 02: Competition Entry

Graded 01: Part B – Report

Ungraded 02: Competition Entry

Graded 01:Part B Report

13Graded 01 Presentations

Graded 01: Presentations

14Graded 01 PresentationsGraded 01: Presentations
15Graded 01 PresentationsGraded 01: Presentations
16Review & feedback session 

Learning Resources

Prescribed Texts

Please refer to my reading list on Blackboard
You are advised to make use of RMIT’s library database facilities and to look at the Blackboard site for ongoing updated information.


Other Resources

Resources + useful links will be supplied via Blackboard

Overview of Assessment

Assessment in this course is designed to assist you to develop your own style  as a professional photograper and personal development priorities. Assessment tasks will be written and oral.


Assessment Tasks

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

Ungraded assessment

01. Research/Photographer Interview Selection (for Graded 01)
Identify THREE photographers to contact to interview for Graded 01. Present your selection in class.
Due in Class: Week 4

02. Competitions
Research and enter ONE photographic competition
Due in class: Week 12

Graded Assessment

01. Interview a photographer

Interview a professional Photographer in Australia, in person, using the supplied questions.
NOTE: Your chosen photographer must be approved by your teacher before you contact them.

Submission Items:

PART A: Photographer Research
- Look at the Australian photographer you plan to interview, introduce them and describe the elements that go into creating this photographer’s style.
- Formulate one question you would like to ask this photographer (that is not included on the supplied list).
Due in class: Week 6

PART B: Report + Oral Presentation

- Complete a report that summarises the responses from your interview.
- Oral Presentation: Present a (one sentence) statement that details ONE interesting thing you learned from the photographer you interviewed. To be delivered in class.

Report Due in class: Week12

Oral Presentation Due in class: Weeks 13-15


For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications

You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Course Overview: Access Course Overview