Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP5306C

Course Title: Interpret and respond to a design brief

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Dale Nason

Course Contact Phone: +61 3 9925 9438

Course Contact Email:dale.nason@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This unit is delivered in conjunction with VART6280 Video Art.

Course Description

In this unit you will explore and develop the skills and knowledge required to interpret and creatively respond to a design brief through the production of graphics.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief

Element:

1.Interpret design brief

Performance Criteria:

1.1. Correctly interpret the specifications of the design brief

1.2. Establish and clarify user or client for the proposed product/service to inform design decisions

1.3. Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues

1.4. Source and evaluate information pertinent to design brief

Element:

2.Explore and develop design concept

Performance Criteria:

2.1. Generate ideas for design concept through research, exploration and experimentation

2.2. Develop initial design concept consistent with design brief parameters

2.3. Evaluate and explore options for refining the concept to best meet design brief parameters

2.4. Refine options and select the approach which best meets design brief requirements

Element:

4.Plan production of work

Performance Criteria:

4.1. Assess specific design production risks

4.2. Identify all components required to produce a prototype

4.3. Assess technical requirements for production against specified guidelines

4.4. Identify and consult with support services required for production

4.5. Produce a prototype and evaluate against design brief requirements

4.6. Analyse prototype and determine any further adjustments to production requirements

4.7. Finalise production specifications supported by accurate and complete documentation

Element:

5.Complete production of work

Performance Criteria:

5.1. Collect and/or organise required components for the work

5.2. Produce or monitor the production of work ensuring all parameters of design brief are met

5.3. Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief

5.4. Seek client approval for work where appropriate

Element:

3.Liaise with client

Performance Criteria:

3.1. Agree on communication process and frequency of communication with the client

3.2. Present concepts for work at appropriate stages during design process as required

3.3. Present and explore different options and creative ideas with client when appropriate

3.4. Pro-actively seek and act on client feedback

3.5. Reach agreement on concept for work which complies with design brief


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• review and revision
• peer learning
• teacher directed group activities/projects
• evaluation & critique including feedback & assessment

Out of class activities will include:

• independent project based work
• online tutorials and activities
• independent research
• site visits
• social & other networking


Teaching Schedule

This course is delivered in combination with
VART6280C Experiment with techniques to produce video art.


This single course ends week beginning 07 Apr.
The combined timeline is presented here as a complete reference to the combined unit.

This combined Teaching Schedule is also available for viewing and download via Google Drive. Please click HERE.
 

SessionWeek BeginningSession descriptionAssessment / SubmissionPerformance Criteria
VART6280C
Performance Criteria
GRAP5306C
103 FebO’Week - Site Visits   
210 FebPhotography as Design.
Q. A truck leaves its trace on a laneway wall.
Who or What is it that is THE Designer?

Copyright & Moral Rights.
- Introduction to some of the issues facing designers using photography to design.

Exercise #1.
Conduct and Participate in an Interview.
- Introduction to Cameras - 7D & 70D SLR’s.
- shoot material using compositional guideline
- list of questions, found lighting and awareness of sound levels
- transfer movie files to Mac
- discussion & testing of file management

Intro to Brief #2 Theme. MUSIC VIDEO.

 1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6
3.1, 3.2, 3.3, 3.4, 3.5 

2.1
317 Feb
Introduction to Basic Video Editing Software.
- iMovie.


Copyright and Posting of material online.

Copyright and IP.
- complex material & attributions
- credits, attributions & copyright expression

Option. Sound Recording with Ext Mic.

Submit Exercise #1.

Formative Assessment

In-session review & feedback

Submission of link 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

 
424 FebProject #1. Brief Presentation.
’Video report on something in Brunswick’
- Generate material & ideas
- *Final Video for Creativity / Solutions

Equipment: Introduction to HD video cameras.

Exercise: Copyright & Security

- On-screen watermarking & branding


Advanced Video Editing Software intro

- Final Cut Pro, or Adobe Premiere or both

Project #2. Development of Brief.
- Client List & broad research into Music Video

Formative Assessment

Exercise:
Submission of Screen Grab 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

1.1, 1.2, 1.3, 1.4

2.1, 2.2
3.1

503 MarProject #1.
Planning, development & production.

Demonstration - advanced production.
- Lighting
- Motion with Jib Arm & Dolly

 1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6
3.1, 3.2, 3.3, 3.4, 3.5 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4 

6 ***10 Mar*** Non Face-to-Face week. ***
Project #1. Self directed:
- Loaning of camera equipment
- Generation of material.
- Online consultation

Project #2. Client liaison - Self directed introduction.

   
717 MarProject #1.

Editing & development.

Project #2. Brief Finalisation.
- Choice of soundtrack/song confirmed.

 1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4 

824 MarProject #1.

Final production & Submission.
In-session preview of Project Outcomes.
In-session Assessment.

Project #2.
Part 1. Storyboarding & Proposal Generation.

Summative Assessment

Submission of Project #1

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4

931 MarProject #2.
Project Development:
Part 1. Storyboarding & Proposal Generation.
Formative Assessment

Consultation
& Feedback

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4

1007 Apr
FINAL WEEK
for GRAP5306C
Project #2.
Part 1. Storyboard & Proposal Submission.

In-Session graded assessment.

Submit Storyboard & Proposal to Client.

Summative Assessment

Submission of Project #2
Part 1.

Request Client feedback.
(Self Directed) 

4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3 
1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4

GRAP5306C
FINAL WEEK
 

  
Mid Term Break - 2 weeks
 
Receive Client feedback.
(Self Directed) 
  
1128 AprProject #2.

Part 2. Design & Production.
- Produce visual material
- Produce audio material
- Compose timeline draft

Respond to Client Feedback.

 1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3 

 
1205 MayProject #2.

Part 2. Design & Production.
- Further production of elements
- Editing
- Test export

Submit one Test.
- upload SD export to Google Drive
- Submit Link to MyRMIT

Formative Assessment
Link Submission 
1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

 
1312 MayProject #2.

Part 2. Design & Production.

- Final editing
- Exporting

Submission of Final export.

Project #3. Brief delivery.
Typographic Video with Animation option.
- Research & Idea Generation

Summative Assessment

Submission of Project #2 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

 
1419 MayProject #2. FINAL SESSION

Group screening of Project #2 outcomes.
In-Session Assessment.

*Video presented for Client Assessment.
Optional goal: Incentive for Client acceptance and Public usage of Video.

Project #3.

Exercises to begin project
- Time Lapse painting
- 3D construction
- Props and conceptual video
- Adobe Photoshop Timeline

Summative
Assessment

Assessment conducted
Project #2

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

 
1526 MayProject #3.
Production
 1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

 
1602 JunProject #3.
Production.

Presentation of tests and outcomes to date.

Formative Assessment

Consultation & Review.

Submission of Link to Rough outcome or example of test.

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3 

 
1709 JunProject #3.
Production.
 1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4

 
1816 JunProject #3.
Final production & Submission.
Summative
Assessment

Assessment conducted in-session 

4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3
 
19 23 JunAll Projects.

Final Group Screening event.

Project #1 REPRISE.
Option.
Final reflective interviews may be conducted to combine with initial interviews. This is an optional process

Summative Assessment

Peer & Teacher review at Screening. 

5.1, 5.2, 5.3  


Learning Resources

Prescribed Texts

None required.


References

You are advised to look at the course myRMIT site for ongoing updated information.


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.


Overview of Assessment

Assessment is on-going throughout the course.
Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:
1. Interpret Brief: Process 50%
2. Interpret Brief: Industry 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 2 Summative Tasks, all of which must be completed/submitted. Each task has an allocated percentage of the total grade.
You are required to demonstrate all learning outcomes to a satisfactory standard.

Formative Exercises:
Session 3: Submit link to Video
Session 4: Submit Exercise Screen Grab
Session 9: Storyboard & Proposal consultation & feedback


Summative Assessment Tasks Totalling 100% of Final Graded Assessment:

Project 1 - 50%
Reporting from Brunswick - Short video
Due Session 8

Project 2 - 50%
Music Video - Storyboard/Proposal Component
Due Session 10

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
 

Other Information

Attendance

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. http://www.rmit.edu.au/students/specialconsideration
Cover Sheet for Submissions 

You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview