Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: GRAP5306C

Course Title: Interpret and respond to a design brief

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Dale Nason

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


This unit is delivered in conjunction with VART6280 Video Art.

Course Description

In this unit you will explore and develop the skills and knowledge required to interpret and creatively respond to a design brief through the production of graphics.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


4.Plan production of work

Performance Criteria:

4.1. Assess specific design production risks

4.2. Identify all components required to produce a prototype

4.3. Assess technical requirements for production against specified guidelines

4.4. Identify and consult with support services required for production

4.5. Produce a prototype and evaluate against design brief requirements

4.6. Analyse prototype and determine any further adjustments to production requirements

4.7. Finalise production specifications supported by accurate and complete documentation


1.Interpret design brief

Performance Criteria:

1.1. Correctly interpret the specifications of the design brief

1.2. Establish and clarify user or client for the proposed product/service to inform design decisions

1.3. Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues

1.4. Source and evaluate information pertinent to design brief


5.Complete production of work

Performance Criteria:

5.1. Collect and/or organise required components for the work

5.2. Produce or monitor the production of work ensuring all parameters of design brief are met

5.3. Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief

5.4. Seek client approval for work where appropriate


2.Explore and develop design concept

Performance Criteria:

2.1. Generate ideas for design concept through research, exploration and experimentation

2.2. Develop initial design concept consistent with design brief parameters

2.3. Evaluate and explore options for refining the concept to best meet design brief parameters

2.4. Refine options and select the approach which best meets design brief requirements


3.Liaise with client

Performance Criteria:

3.1. Agree on communication process and frequency of communication with the client

3.2. Present concepts for work at appropriate stages during design process as required

3.3. Present and explore different options and creative ideas with client when appropriate

3.4. Pro-actively seek and act on client feedback

3.5. Reach agreement on concept for work which complies with design brief

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• review and revision
• peer learning
• teacher directed group activities/projects
• evaluation & critique including feedback & assessment

Out of class activities will include:

• independent project based work
• online tutorials and activities
• independent research
• site visits
• social & other networking



Teaching Schedule


The combined timeline is presented here as a complete reference to the combined units:
VART6280C and GRAP5306C.

Learning elements
Video Art VART6280C

Learning elements
Interpret a brief GRAP5306C

1Orientation Week - Site Visits
1, 2 -
2Video #1 / Moving Portrait - First shoot

Introduction to Video Art resources - Equipment & loans

Interpret Brief: Process- Presentation & group discussion


1, 2 1, 2
3Video #1 / Moving Portrait - First edit & test export

Introduction to Video Art resources - Studio space incl. safety & sustainability

Interpret Brief: Process - Reading & interpreting task


1, 21, 2, 3, 4, 5

Video #1 / Moving Portrait - Submission of first version. Viewing, reflection, feedback.

Introduction to Video Art resources - Resource management & team work

Interpret Brief: Process
- Idea generation task


 1, 2, 3, 4
1, 2, 3, 4, 5



Video #2 / Numbers: Form & Content - Idea generation & content development

Introduction to Video Art resources - Using graphics software & animation

Interpret Brief: Process - Explore, liaise & plan task


1, 2, 3, 4, 5


1, 2, 3, 4


6Video #2 / Numbers: Form & Content - Content development & test exports

Introduction to Video Art resources - Animation, transition & effect techniques

Interpret Brief: Process - Present planning, & initiate production / Incl. Feedback

1, 2, 3, 4, 5


1, 2, 3, 4 

Video #2 / Numbers: Form & Content - Design development, video production

Introduction to Video Art resources - Lighting & photography

Interpret Brief: Industry - Application of Process / Liaison & production


1, 2, 3, 4, 5  1, 2, 3, 4, 5
8Video #2 / Numbers: Form & Content - Finishing

Introduction to Video Art resources - Making a final exported movie file

Interpret Brief: Industry - Liaison & production


1, 2, 3, 4, 5 


1, 2, 3, 4, 5
9Video #2 / Numbers: Form & Content - Submission of first version, viewing & feedback

Introduction to Video Art resources - Screening

Interpret Brief: Industry - Liaison & production

1, 2, 3, 4, 5



1, 2, 3, 4, 5
10Video #3 / Major project: Project brief delivery, research and planning

Introduction to Video Art resources - Screening final work

Interpret Brief: Industry - Presentation & feedback / Reflection on previous weeks

1, 2, 3, 4, 5FINAL WEEK:
Interpret a brief GRAP5306C

1, 2, 3, 4, 5

Video #3 / Major project:
Project brief delivery, research and planning

Video #1 & #2: Reworking based upon feedback
1, 2, 3, 4, 5

Video #3 / Major project:
Research, planning and practice

Video #1 & #2: Reworking based upon feedback

1, 2, 3, 4, 5

Video #3 / Major project: Production & techniques workshops

Video #1 & #2: Reworking based upon feedback

1, 2, 3, 4, 5
14Video #3 / Major project: Production & feedback (optional posting & online feedback)

Video #1 & #2: Reworking
1, 2, 3, 4, 5

Video #3 / Major project: Production & feedback (optional posting & online feedback)

Video #1 & #2: Final production & submission

1, 2, 3, 4, 5

Video #3 / Major project: Final production and submission

1, 2, 3, 4, 5


Video #3 / Major project: Screening & Critique

1, 2, 3, 4, 5


Review session of All Major Projects:
A practical follow up, review and feedback session.


Produce Video excerpts suitable for folio.


1, 2, 3, 4, 5  
19Review session of All Major Projects:
A practical follow up, review and feedback session.


Produce Video excerpts suitable for folio.



 1, 2, 3, 4, 5


 20 Final week for submitting work.

All Video Projects.

Folio - Video component.


 1, 2, 3, 4, 5



Learning Resources

Prescribed Texts

None required


You are advised to look at the course myRMIT Studies (Blackboard) for ongoing updated information.

Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.

You will also have access of the library resources.
The University Library has extensive resources for Design students.
The Library has produced a subject guide that includes quality online and print resources for your studies
The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian.

Overview of Assessment

Assessment is on-going throughout the course.
Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:
1. Interpret Brief: Process 50%
2. Interpret Brief: Industry 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

Tasks in this course are either formative or summative.
Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks
for the more substantial summative assessment tasks and you should engage in all formative tasks.

You are also required to demonstrate all learning outcomes to a satisfactory standard.

Formative Tasks:
Video Art
Week 4, 9 (First versions of Projects 1 & 2)
Interpret a Brief
Weeks 3, 4 & 5 (Design brief Process tasks)

Summative Assessment Tasks Totalling 100% of Final Graded Assessment:
Video Art
Reworked & re-presented Video Projects 1 & 2 (week 15): 50%
Video #3 (week 16): 50%
Interpret a Brief
Process (week 6): 50%
Industry (week 10): 50%


At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Pick the following link to access the Student feedback webpage

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration

Late Submission & Extensions
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline.
Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor.
Extension form link – Application for extension of time

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment.
Employability skills are embedded in all courses and these include Planning & Organising and Self-management.
For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made.
Grades will be reduced by 10%, for each day (or part thereof), for the first two days.
If submissions are three days or more late, the work will only be assessed as a pass or fail – and not graded.
Submissions seven days or more late, should still be handed in, however they will not be assessed and will be kept as a record only.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview