Course Title: Research and apply graphic design techniques
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: GRAP5337C
Course Title: Research and apply graphic design techniques
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C4322 - Certificate IV in Design
Course Contact : Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email:ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
This course is delivered and assessed in conjunction with GRAP5339 Typography techniques and VART6279 Realise a creative project.
Course Description
In this unit you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. It involves interpreting work briefs, organising resources, testing ideas, and refining approaches to a range of design challenges.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVGRD401A Research and apply graphic design techniques |
Element: |
1. Interpret graphic design briefs |
Performance Criteria: |
1.1 Correctly interpret the specifications of the brief . |
Element: |
2. Organise resources |
Performance Criteria: |
2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment. |
Element: |
3. Test graphic design approaches |
Performance Criteria: |
3.1 Produce a preliminary visual representation of the brief. |
Element: |
4. Produce graphic design work |
Performance Criteria: |
4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
graphic design & process exercises
peer teaching and class presentations
group discussion and/or activities
teacher directed activities/projects
‘workshopping’ of student projects
Out of class activities will include:
online and primary research
sourcing relevant reference materials
sourcing relevant project resources
independent project based work
student directed activities/projects
Teaching Schedule
Certificate IV in Design - Full year - Combined course delivery*
*See also Generate Design Solutions GRAP 5335C
| Week | Learning program - Cert IV in Design - Full year | Learning Elements |
| 1 | Task 1GD (formative) - research and development of graphic branding concepts for Project 1 | 1-4 |
| 2 | Task 1GD (formative) - research and development of graphic branding concepts for Project 1 | 1-4 |
| 3 | Task 1GD (formative) - research and development of graphic branding concepts for Project 1 | 1-4 |
| 4 | Project 1GD (summative) - Music Event branding - generation of a range of protional merchandise and branding scheme for an original music event | 1-4 |
| 5 | Project 1GD (summative) - Music Event branding - generation of a range of protional merchandise and branding scheme for an original music event | 1-4 |
| 6 | Project 1GD (summative) - Music Event branding - generation of a range of protional merchandise and branding scheme for an original music event | 1-4 |
| 7 | Project 1GD (summative) - Music Event branding - generation of a range of protional merchandise and branding scheme for an original music event | 1-4 |
| 8 | Project 1GD (summative) - Music Event branding - generation of a range of protional merchandise and branding scheme for an original music event | 1-4 |
| 9 | Task 2GD (formative) - Packaging analysis and market research based on a culture and its cuisine | 1-4 |
| 10 | Task 2GD (formative) - Packaging analysis and market research based on a culture and its cuisine | 1-4 |
| 11 | Task 2GD (formative) - Packaging analysis and market research based on a culture and its cuisine | 1-4 |
| 12 | Project 2GD (Summative): The production of a food packaging design, its surface graphics and labelling. | 1-4 |
| 13 | Project 2GD (Summative): The production of a food packaging design, its surface graphics and labelling. | 1-4 |
| 14 | Project 2GD (Summative): The production of a food packaging design, its surface graphics and labelling. | 1-4 |
| 15 | Project 2GD (Summative): The production of a food packaging design, its surface graphics and labelling. | 1-4 |
| 16 | Project 2GD (Summative): The production of a food packaging design, its surface graphics and labelling. | 1-4 |
| 17 | Assessment week |
Certificate IV in Design - Accelerated - Combined course delivery*
*See also Use Typography Techniques GRAP 5339C
| Week | Learning Program - Cert IV in Design - Accelerated | Learning Elements |
| 1 | Task 1 Type/GD (formative) - graphic branding concepts for GD Project 1 | 1-4 |
| 2 | Task 1 Type/GD (formative) - graphic branding concepts for GD Project 1 | 1-4 |
| 3 | Task 1 Type/GD (formative) - graphic branding concepts for GD Project 1 | 1-4 |
| 4 | Task 1 Type/GD (formative) - graphic branding concepts for GD Project 1 | 1-4 |
| 5 | Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise | 1-4 |
| 6 | Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise | 1-4 |
| 7 | Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise | 1-4 |
| 8 | Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise | 1-4 |
| 9 | Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise | 1-4 |
| 10 | Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise | 1-4 |
| 11 | Task 2 Type/GD (formative) - Design principles applied to text and image layouts/compositions | 1-4 |
| 12 | Task 2 Type/GD (formative) - Design principles applied to text and image layouts/compositions | 1-4 |
| 13 | Task 2 Type/GD (formative) - Design principles applied to text and image layouts/compositions | 1-4 |
| 14 | Task 2 Type/GD (formative) - Design principles applied to text and image layouts/compositions | 1-4 |
| 15 | (Typography Project 2 - Summative) | |
| 16 | (Typography Project 2 - Summative) | |
| 17 | (Typography Project 2 - Summative) | |
| 18 | (Typography Project 2 - Summative) | |
| 19 | (Typography Project 2 - Summative) | |
| 20 | Assessment week |
Learning Resources
Prescribed Texts
References
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.
You will also have access of the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include practical tasks and projects.
GD project 1B - Magazine 50%
GD project 2B - Music event branding 50%
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Assessment
Assessment activities in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment outcomes. Summative assessment project/s in this unit are graded. To demonstrate competency in this course you need to engage in the assessment activities to a competent standard.
Cert. IV in Design - Full year assessment tasks:
2 x tasks (Formative)
Task 1: Research and market analysis plus the development of various ways to brand an event. Due in Week 4.
Task 2: Packaging analysis and market research connected to a selected culture and its cuisine. Due in Week 12.
2 x projects (Summative)
Project 1: The generation of a range of promotional merchandise and branding scheme for an event. Due in Week 9.
Project 2: The production of a food packaging design and associated surface graphics and labelling. Due in Week 16.
Cert. IV in Design - Accelerated assessment tasks:
1 x task (Formative)
Task 1: The process of developing various ways to brand an event that consolidates a unified approach. Due in Week 4.
1 x project (Summative)
Project 1: The generation of a range of promotional merchandise and branding scheme for an event. Due in Week 10.
You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted work will be assessed with written feedback as well as a quality indicator that relates to separate components of each brief and the overall outcome. At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
GRADE TABLE
(Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment)
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
CACompetency Achieved - Ungraded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact person/s listed above.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. See Student feedback at RMIT on website.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. See Student progress policy.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. See Special consideration, appeals and discipline on website.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview