Course Title: Research and apply graphic design techniques

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: GRAP5337C

Course Title: Research and apply graphic design techniques

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This course is delivered and assessed in conjunction with GRAP5339 Typography techniques and VART6279 Realise a creative project.

Course Description

In this unit you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. It involves interpreting work briefs, organising resources, testing ideas, and refining approaches to a range of design challenges.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD401A Research and apply graphic design techniques

Element:

1. Interpret graphic design briefs

Performance Criteria:

1.1 Correctly interpret the specifications of the brief .
1.2 Determine the user or client for the graphic design to inform design decisions.
1.3 Clarify specifications , parameters or constraints of the brief in consultation with relevant colleagues.
1.4 Source and evaluate information pertinent to the brief.

Element:

2. Organise resources

Performance Criteria:

2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment.
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements.
2.3 Follow storage and inventory procedures in accordance with organisational procedures.

Element:

3. Test graphic design approaches

Performance Criteria:

3.1 Produce a preliminary visual representation of the brief.
3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach.
3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques.
3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief.
3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief.
3.6 Refine and accurately document the design approach based on testing processes.

Element:

4. Produce graphic design work

Performance Criteria:

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach.
4.2 Produce the graphic design ensuring consistency with the selected approach and the brief.
4.3 Present the work in accordance with the brief specifications.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:
graphic design & process exercises
peer teaching and class presentations
group discussion and/or activities
teacher directed activities/projects
‘workshopping’ of student projects

Out of class activities will include:
online and primary research
sourcing relevant reference materials
sourcing relevant project resources
independent project based work
student directed activities/projects


Teaching Schedule

 Certificate IV in Design - Full year - Combined course delivery*
*See also Generate Design Solutions GRAP 5335C

WeekLearning program - Cert IV in Design - Full yearLearning Elements
 1 Task 1GD (formative) - research and development of graphic branding concepts for Project 1 1-4
 2 Task 1GD (formative) - research and development of graphic branding concepts for Project 1 1-4
 3 Task 1GD (formative) - research and development of graphic branding concepts for Project 1 1-4
 4 Project 1GD (summative) - Music Event branding - generation of a range of protional merchandise and branding scheme for an original music event 1-4
 5 Project 1GD (summative) - Music Event branding - generation of a range of protional merchandise and branding scheme for an original music event 1-4
 6 Project 1GD (summative) - Music Event branding - generation of a range of protional merchandise and branding scheme for an original music event 1-4
 7 Project 1GD (summative) - Music Event branding - generation of a range of protional merchandise and branding scheme for an original music event 1-4
 8 Project 1GD (summative) - Music Event branding - generation of a range of protional merchandise and branding scheme for an original music event 1-4
 9 Task 2GD (formative) - Packaging analysis and market research based on a culture and its cuisine 1-4
 10 Task 2GD (formative) - Packaging analysis and market research based on a culture and its cuisine 1-4
 11 Task 2GD (formative) - Packaging analysis and market research based on a culture and its cuisine 1-4
 12 Project 2GD (Summative): The production of a food packaging design, its surface graphics and labelling. 1-4
 13 Project 2GD (Summative): The production of a food packaging design, its surface graphics and labelling. 1-4
 14 Project 2GD (Summative): The production of a food packaging design, its surface graphics and labelling. 1-4
 15 Project 2GD (Summative): The production of a food packaging design, its surface graphics and labelling. 1-4
 16 Project 2GD (Summative): The production of a food packaging design, its surface graphics and labelling. 1-4
 17 Assessment week 

 

 Certificate IV in Design - Accelerated - Combined course delivery*
*See also Use Typography Techniques GRAP 5339C

WeekLearning Program - Cert IV in Design - AcceleratedLearning Elements
 1Task 1 Type/GD (formative) - graphic branding concepts for GD Project 1 1-4
 2 Task 1 Type/GD (formative) - graphic branding concepts for GD Project 1 1-4
 3 Task 1 Type/GD (formative) - graphic branding concepts for GD Project 1 1-4
 4 Task 1 Type/GD (formative) - graphic branding concepts for GD Project 1 1-4
 5 Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise 1-4
 6 Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise 1-4
 7 Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise 1-4
 8 Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise 1-4
 9 Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise 1-4
 10 Project 1 GD: Music Event Branding - generation of an original music event, its branding and applications onto various protional materials & merchandise 1-4
 11 Task 2 Type/GD (formative) - Design principles applied to text and image layouts/compositions 1-4
 12 Task 2 Type/GD (formative) - Design principles applied to text and image layouts/compositions 1-4
 13 Task 2 Type/GD (formative) - Design principles applied to text and image layouts/compositions 1-4
 14 Task 2 Type/GD (formative) - Design principles applied to text and image layouts/compositions 1-4
 15 (Typography Project 2 - Summative) 
 16 (Typography Project 2 - Summative) 
 17 (Typography Project 2 - Summative) 
 18 (Typography Project 2 - Summative) 
 19 (Typography Project 2 - Summative) 
 20 Assessment week 


Learning Resources

Prescribed Texts


References


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.
You will also have access of the library resources.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include practical tasks and projects.
GD project 1B - Magazine 50%
GD project 2B - Music event branding 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Assessment
Assessment activities in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment outcomes. Summative assessment project/s in this unit are graded. To demonstrate competency in this course you need to engage in the assessment activities to a competent standard.

Cert. IV in Design - Full year assessment tasks:
2 x tasks (Formative)
Task 1: Research and market analysis plus the development of various ways to brand an event. Due in Week 4.
Task 2: Packaging analysis and market research connected to a selected culture and its cuisine. Due in Week 12.
2 x projects (Summative)
Project 1: The generation of a range of promotional merchandise and branding scheme for an event. Due in Week 9.
Project 2: The production of a food packaging design and associated surface graphics and labelling. Due in Week 16.

Cert. IV in Design - Accelerated assessment tasks:
1 x task (Formative)
Task 1: The process of developing various ways to brand an event that consolidates a unified approach. Due in Week 4.
1 x project (Summative)
Project 1: The generation of a range of promotional merchandise and branding scheme for an event. Due in Week 10.

You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted work will be assessed with written feedback as well as a quality indicator that relates to separate components of each brief and the overall outcome. At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

GRADE TABLE
(Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment)
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
CACompetency Achieved - Ungraded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact person/s listed above.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. See Student feedback at RMIT on website.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. See Student progress policy.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. See Special consideration, appeals and discipline on website.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview