Course Title: Research and apply graphic design techniques

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: GRAP5337C

Course Title: Research and apply graphic design techniques

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This course is delivered and assessed in conjunction with GRAP5339 Typography techniques and VART6279 Realise a creative project.

Course Description

In this unit you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. It involves interpreting work briefs, organising resources, testing ideas, and refining approaches to a range of design challenges.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD401A Research and apply graphic design techniques

Element:

1. Interpret graphic design briefs

Performance Criteria:

1.1 Correctly interpret the specifications of the brief .
1.2 Determine the user or client for the graphic design to inform design decisions.
1.3 Clarify specifications , parameters or constraints of the brief in consultation with relevant colleagues.
1.4 Source and evaluate information pertinent to the brief.

Element:

4. Produce graphic design work

Performance Criteria:

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach.
4.2 Produce the graphic design ensuring consistency with the selected approach and the brief.
4.3 Present the work in accordance with the brief specifications.

Element:

2. Organise resources

Performance Criteria:

2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment.
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements.
2.3 Follow storage and inventory procedures in accordance with organisational procedures.

Element:

3. Test graphic design approaches

Performance Criteria:

3.1 Produce a preliminary visual representation of the brief.
3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach.
3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques.
3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief.
3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief.
3.6 Refine and accurately document the design approach based on testing processes.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In class activities may include:
class exercises
tutorials
practical demonstrations
workshops
group discussion
review and revision
peer learning
peer teaching and class presentations
teacher directed group activities/projects
workshopping of student projects including peer/lecturer feedback

Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision


Teaching Schedule

  Typography Techniques and Graphic Design Techniques are delivered together*
*Components from each task and project can be used where applicable to consolidate and/or moderate the final assessment/result in each course.

WeekLearning program

Learning elements
CUVGRD302A Type Techs
GRAP5339C

Learning elements
CUVGRD401A Graphic Design
GRAP5337C
1Task 1TT - Type as image                    1 - 4(some components
in Pro 1TT can be used for GD moderation purposes)
2Task 2TT - Type as pattern
3Task 3TT - Text formatting
4Project 1TT - "Magazine Mark-up"
The design and layout for a double page spread and masthead design for the cover.
5 
6First Folio Week
7Project 1TT - continued
8

 

9Project 1TT due in 
10Task 1GD - Image collage
 Mid semester break (1 week)
11Task 2GD - Motif and pattern  
12 Folio Update Week  
13Task 3GD - Layout & composition  
14   
15Project 1GD - "Music festival"
The branding concept and scheme for an original music event and some associated merchandise.

(some components
in Pro 1GD can be used for Type Techs moderation purposes)  

                 1 - 4
16   
17Project 1GD due in  
18 Final folio Week  
19 Final submissions  
20 Assessment week  


Learning Resources

Prescribed Texts

None required


References

A range of learning resources and references are provided throughout the year.


Other Resources

You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include practical tasks and projects.
GD project 1B - Magazine 50%
GD project 2B - Music event branding 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential
building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has 1 x Summative project and 3 x formative tasks, which must be completed/submitted.
You are required to demonstrate all learning outcomes to a satisfactory standard.

3 x tasks (Formative) Task 1GD: Image collage (due in Week 10)
                                   Task 2GD: Motif and pattern (due in Week 11)
                                   Task 3GD: Layout and composition (due in Week 13)
1 x project (Summative) Project 1GD - The branding concept and scheme for an original music event and some associated merchandise (due in Week 17)


At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact in Program administration.

Other Information

Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview