Course Title: Research and apply graphic design techniques

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: GRAP5337C

Course Title: Research and apply graphic design techniques

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This course is delivered and assessed in conjunction with GRAP5339 Typography techniques and VART6279 Realise a creative project.

Course Description

In this unit you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. It involves interpreting work briefs, organising resources, testing ideas, and refining approaches to a range of design challenges.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD401A Research and apply graphic design techniques

Element:

1. Interpret graphic design briefs

Performance Criteria:

1.1 Correctly interpret the specifications of the brief .
1.2 Determine the user or client for the graphic design to inform design decisions.
1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues.
1.4 Source and evaluate information pertinent to the brief.

Element:

2. Organise resources

Performance Criteria:

2.1 Correctly identify the resources required for the graphic design, including workspace, materials, tools and equipment.
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements.
2.3 Follow storage and inventory procedures in accordance with organisational procedures.

Element:

3. Test graphic design approaches

Performance Criteria:

3.1 Produce a preliminary visual representation of the brief.
3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach.
3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques.
3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief.
3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief.
3.6 Refine and accurately document the design approach based on testing processes.

Element:

4. Produce graphic design work

Performance Criteria:

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach.
4.2 Produce the graphic design ensuring consistency with the selected approach and the brief.
4.3 Present the work in accordance with the brief specifications.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In class activities may include:
class exercises
tutorials
practical demonstrations
workshops
group discussion
review and revision
peer learning
peer teaching and class presentations
teacher directed group activities/projects
workshopping of student projects including peer/lecturer feedback

Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision


Teaching Schedule

  Typography Techniques and Graphic Design Techniques are delivered together as integrated projects.
  The Realise a Creative Project course is assessed separately - see course guide for VART 6279C.

WeekLearning program

Learning elements
CUVGRD302A
Type Techs GRAP5339C

Learning elements
CUVGRD401A Graphic Design GRAP5337C
1Orientation and introduction                    1 - 4              1 - 4
2Task 1TT - Type as image
3Task 2TT - Text formatting
4

Project 1 - "Magazine Mark-up"
PART A - Typographic components
PART B - Graphic design components
The design and layout for a magazine masthead  and cover design, and a double page spread for an article

5 
6First Folio Week
7Project 1 - continued
8

 

9Project 1 due in 
 Mid semester break (1 week)
10      Project 2 - "Music Festival"
          PART A - Typographic components
          PART B - Graphic design components
          The branding concept, name and graphics
          for an original music event and associated
          merchandise.
11Task 1GD - Branding research  
12 Folio Update Week  
13Task 2GD - Concept ideation  
14 Project 2 - continued  
15 

             1 - 4

                 1 - 4
16   
17Project 2 due in  
18 Final folio Week  
19Assessment week  
    


Learning Resources

Prescribed Texts

None required


References

A range of learning resources and references are provided throughout the year.


Other Resources

You are advised to look at the Learning Hub (Blackboard) at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. Additional information relating to this will be provided on an ongoing basis.

You will require a personal storage device and equipment and materials as outlined in the kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons.
You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.
You will also have access of the library resources.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include practical tasks and projects.
GD project 1B - Magazine 50%
GD project 2B - Music event branding 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential
building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has 2 x projects and 2 x GD tasks, which must be completed/submitted.
You are required to demonstrate all learning outcomes to a satisfactory standard.

2 x tasks                     Task 1GD: Branding research (due in Week 11)
                                   Task 2GD: Concept ideation (due in Week 13)
                                 
2 x projects                 Project 1 - PART B - The design of cover graphics and other visual content and design for the magazine/publication (due in Week 9)
                                   Project 2 - PART B - The branding concept and visual components for a music event and associated merchandise (due in Week 17)


At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Pick the following link to access the Student feedback webpage

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage


Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works


Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Further links - Application for extension of time


Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview