Course Title: Research and apply graphic design techniques

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: GRAP5337C

Course Title: Research and apply graphic design techniques

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


This course is delivered and assessed in conjunction with GRAP5339 Typography techniques and VART6279 Realise a creative project.

Course Description

In this unit you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. It involves interpreting work briefs, organising resources, testing ideas, and refining approaches to a range of design challenges.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD401A Research and apply graphic design techniques


1. Interpret graphic design briefs

Performance Criteria:

1.1 Interpret the specifications of graphic design briefs
1.2 Take user or client requirements into account when making decisions about graphic design work
1.3 Clarify issues about specifications, parameters and constraints with relevant people as required
1.4 Research and evaluate information pertinent to briefs


2. Organise resources

Performance Criteria:

2.1 Identify resources required for graphic design work, including work space, materials, tools and equipment
2.2 Prepare and care for resources according to requirements
2.3 Follow storage and inventory procedures


4. Produce graphic design work

Performance Criteria:

4.1 Create graphic designs using selected approach
4.2 Respond positively to feedback and refine graphic design work as required
4.3 Present finished work within agreed work parameters


3. Test graphic design approaches

Performance Criteria:

3.1 Produce preliminary visual representations
3.2 Identify possible design approaches and establish criteria for selecting final approach
3.3 Select materials, tools and equipment and test approaches and techniques
3.4 Evaluate testing processes against criteria and select the approach that best meets the requirements of briefs
3.5 Critique own work and seek feedback as required
3.6 Refine and document the design approach based on testing and evaluation

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In class activities may include:
class exercises
practical demonstrations
group discussion
review and revision
peer learning
peer teaching and class presentations
teacher directed group activities/projects
workshopping of student projects including peer/lecturer feedback

Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision

Teaching Schedule

  Typography Techniques and Graphic Design Techniques are delivered together as integrated projects.
  The Realise a Creative Project course is assessed separately - see course guide for VART 6279C.

WeekLearning program

Learning elements
Type Techs GRAP5339C

Learning elements
Graphic Design GRAP5337C

Introduction to Courses + Creative Project and Folio stages

            1 - 4              1 - 4
2Task 1TT - Type as image
3Task 2TT - Text formatting

Project 1 - "Magazine Mark-up"
PART A - Typographic components
PART B - Graphic design components
The design and layout for a magazine masthead  and cover design, and a double page spread for an article

5Creative Project - Tumblr blog and Folio
6First Folio Week
7Project 1 - Cover content & layout

Project 1 - Page content & layout

9Project 1 - Resolution and production

Project 1 - Completion and submission

Project 2 - "Music Festival"
PART A - Typographic components
PART B - Graphic design components
The branding concept, name and graphics for an original music event
and associated merchandise.

11Task 1GD - Branding research  
 Mid semester break Sept 19 - Oct 4, inclusive   
12 Folio Update Week  
13Task 2GD - Event proposal + concept  
14Creative Project - Tumblr blog  
15Project 2 - Develop visual branding  
16Project 2 - Apply branding to items        1 - 4               1 - 4
17Project 2 - Resolve type and layouts  
18Final folio Week  
19Project 2 - Completion and submission  
20Creative Project -Tumblr blog submission  
21Assessment week   

Learning Resources

Prescribed Texts

None required


A range of learning resources and references are provided throughout the year.

Other Resources

You are advised to look at the Learning Hub (Blackboard) at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. Additional information relating to this will be provided on an ongoing basis.You will require a personal storage device and equipment and materials as outlined in the kit list.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.
You will also have access of the library resources.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include practical tasks and projects.
GD project 1B - Magazine 50%
GD project 2B - Music event branding 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential
building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has 2 x projects and 2 x GD tasks, which must be completed/submitted.
You are required to demonstrate all learning outcomes to a satisfactory standard.

2 x tasks                     Task 1GD: Branding research (due in Week 12)
                                   Task 2GD: Concept ideation (due in Week 14)
2 x projects                 Project 1 - PART B - The design of cover graphics and other visual content and design for the magazine/publication (due in Week 10)
                                   Project 2 - PART B - The branding concept and visual components for a music event and associated merchandise (due in Week 19)

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.
Student feedback at RMIT:
Pick the following link to access the Student feedback webpage
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works
Special consideration Policy
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration

Late Submission & Extensions
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor.
Extension form link – Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

 The following adjustments for late submission will be made: Grades will be reduced by 10% for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – it will not be graded. Submissions seven days or more late should still be handed in, however they will not be assessed and will be kept as a record only.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview