Course Title: Use typography techniques

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP5339C

Course Title: Use typography techniques

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This course is delivered and assessed in conjunction GRAP5337 Graphic design techniques and VART6279 Realise a creative project.

Course Description

In this unit you will develop the skills and knowledge required to use typography techniques in design work. It includes a general knowledge of typography and its application to different design briefs.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD302A Use typography techniques

Element:

1. Prepare to undertake typographic work

Performance Criteria:

1.1 With reference to briefing documentation, clarify design requirements for typographic work in consultation with relevant personnel
1.2 Source reference material on typography pertinent to the brief
1.3 Confirm equipment, materials and work space requirements
1.4 Take account of the requirements for different publication processes when planning work
1.5 Set up work space and equipment with due regard to safety considerations and organisational procedures

Element:

2. Test and explore a range of typographical techniques

Performance Criteria:

2.1 Identify possible approaches to typography design and establish criteria for the selection of a final approach
2.2 Select appropriate materials, tools and equipment for the testing of approaches and techniques
2.3 Trial typography techniques that may meet the requirements of the brief
2.4 Evaluate trialling against criteria and select the preferred design approach

Element:

3. Complete typographic work

Performance Criteria:

3.1 Develop the typographic work ensuring consistency with the selected approach and the brief
3.2 Review work in progress against project objectives and specifications
3.3 Seek and use feedback on work in progress to make adjustments to typographic work as required

Element:

4. Ensure quality of typographic output

Performance Criteria:

4.1 Check that typography meets the requirements of the brief, including grammar and technical production and/or printing requirements
4.2 Finalise operations in line with organisational procedures
4.3 Present completed work within agreed time and quality parameters to feedback


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In class activities may include:
class exercises
tutorials
practical demonstrations
workshops
group discussion
review and revision
peer learning
peer teaching and class presentations
teacher directed group activities/projects
workshopping of student projects including peer/lecturer feedback

Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision


Teaching Schedule

 *Components from each task and project can be used where applicable to consolidate and/or moderate the final assessment/result in each course.

WeekGraphic Design TechniquesLearning ElementsTypography TechniquesLearning Elements
1Orientation and introduction to courses      1-4Orientation and introduction to courses       1-4
2Task 1GD: Market and *brand research and analysis for similar events*Typographic brand research
3
4Task 2GD: The process of developing various approaches to visually defining the event and its public image.*Typographic development
 
5
6Review WeekReview Week
7Project 1GD: Music event branding
*The design and production of a range of promotional merchandise for an original
music based event
*Typographic components generated for the event
8
9
10
Mid Program break 12-27 April
11*Cultural & design brand research      1-4Task 1TT: Cultural and packaging research and analysis for food products.      1-4
12
13*Graphic design development Task 2TT: The process of developing various branding components for the product’s name & packaging.
14
15Review WeekReview Week
16*Graphic components generated for the brandingProject 1TT: Kulcha Pak
*The design and production of a set of products and their 3D packaging and surface graphics and text
 
17
18
19Assessment

Assessment


Learning Resources

Prescribed Texts

None required


References


Other Resources

You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include tasks and projects.

Assessment tasks are:
Type project 1A - Magazine 50%
Type project 2A - Music event branding 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential
building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has 1 x Summative project and 2 x formative tasks, which must be completed/submitted.
You are required to demonstrate all learning outcomes to a satisfactory standard.

2 x tasks (Formative) Task 1TT: Cultural and packaging research and analysis for food products (due in Week 12)
                                   Task 2TT: The process of developing various branding components for packaging graphics and text (due in Week 14)
1 x project (Summative) Project 1TT: The branding of a multi-component food product, including labeling and 3D packaging (due in Week 18)


At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact in Program administration.

Other Information

Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview