Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term1 2016

Course Code: COMM5966C

Course Title: Make a presentation

School: 650T Vocational Business Education

Campus: City Campus

Program: C4360 - Certificate IV in Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Doug Bell

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit covers the skills and knowledge required to prepare, deliver and review a presentation to a target audience.

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401 Make a presentation


1 Prepare a presentation

Performance Criteria:

1.1 Plan and document presentation approach and intended outcomes
1.2 Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed
1.3 Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas
1.4 Brief others involved in the presentation on their roles/responsibilities within the presentation
1.5 Select techniques to evaluate presentation effectiveness


2 Deliver a presentation

Performance Criteria:

2.1 Explain and discuss desired outcomes of the presentation with the target audience
2.2 Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas
2.3 Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes
2.4 Use persuasive communication techniques to secure audience interest
2.5 Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences
2.6 Summarise key concepts and ideas at strategic points to facilitate participant understanding


3 Review the presentation

Performance Criteria:

3.1 Implement techniques to review the effectiveness of the presentation
3.2 Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation
3.3 Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to prepare, deliver and review a presentation to a target audience.

Details of Learning Activities

This unit is delivered with a combination of class lectures in the skills and processess needed for successful presentations, and a number of practice presentations in class. Two of the assessments are actual presentations made in class, and attendance for these assessments is compulsory.

Teaching Schedule


Week CommencingTopics
1 Feb 8Week 1 will consist of an induction to the course which will include completion of a pre training review and familiarisation with:
• Your teacher(s) and other students.
• Services and facilities
• Student responsibilities
• Where to get support
• Course requirements, key learning outcomes, assessment, feedback and grading.
• Submission requirements and the resubmission policy
• Plagiarism
• Appeals
• Extensions and Special Consideration
• Privacy

The courses Make a Presentation and Build Client Relationships are co-delivered an co-assessed.

2 Feb 15Build client relationships and business networks.

Networking. What is it. Why it is important.

Personal networks: examples. Six degrees of Separation.

Business networks.

Old – discuss types, rules

Workshop researching Network events.

3 Feb 22Linked In.


How to use it as a student, and in business.

Create/update a Linked In profile.

4Feb 29Client relationships -B2C
Why, How. Examples. Social media

 Mar 7

CRM Workshop
6 Mar 14Client relationships - B2B

Relationship building

Communication skills and styles

Body language

7 Mar 21Make a Presentation.


Types of presentations.

Examples, What is ‘good’?


Debate teams, topics.

Explain debates.

  Mid Semester Break
 8Apr 4The Process. Objective, Outline, Cards.

Practice presentations.


9 April 11


Structure. Openings, Engagement.


Content. Persuasion.

Practice presentations.

Workshop debate.

Team time.


10 April 18




11 April 25


Verbal, Non-verbal skills




12 May 2



Workshop assessment Three

13 May 9Workshop assessment Three
14 May 16Assessment Three presentations
15 May 23Assessment Three presentations
16May 30Student counselling and feedback.


Learning Resources

Prescribed Texts


Other Resources

There are no other prescribed texts or specific references, however there are many books and Youtube videos on aspects of the subject we will discuss.

The class powerpoint presentations are also essential reading as they, along with class discussions, are the basis of all assessments.

Overview of Assessment

This course is co-delivered and co-assessed with MKTG7904C Build Client Relationships and Networks

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • prepare and deliver presentations related to occupation or area of interest which demonstrate the use of:
    - effective presentation strategies and communication principles
    - aids and materials to support the presentation
  • select and implement methods to review the effectiveness of own presentation and document any changes which would improve future presentations.

Knowledge Evidence

To complete the unit requirements safely and effectively, you must:

  • identify information collection methods that will support review and feedback of presentations
  • identify regulatory and organisational obligations and requirements relevant to presentations
  • describe the principles of effective communication
  • describe the range of presentation aids and materials available to support presentations.


Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.

Assessment Tasks

This course has three assessments.  Students must complete all assessment tasks to be deemed competent in this unit.

Assessment Task 1

Part A : Networking
Date handed out: Week Two
Date and time due: Week Seven
Group or Individual: Groups of two, or individual with teacher agreement..

Networking is an important business skill, regardless of the business discipline one works in. The ability to network successfully greatly increases a person’s opportunities to progress through a career.

For this assessment students, in pairs, are asked to research a suitable business networking event, arrange to attend and to investigate how the attendees evaluate the event.

This assessment is to be done singly or in pairs.

Research online a suitable event, and gain approval in advance from the teacher that it meets the definition of an acceptable business event. No more than two pairs of students are to attend any one event. Arrange with the organiser to attend and then write a joint report..

Part B:
Date handed out: Week Two
Date and time due: Week Seven.
Group or Individual: Same groups of two, or individual with teacher agreement.

Customer Relationship Management (CRM) is the fastest growing marketing communications platform in the world. The ability collect data about customers’ behaviour is shaping how every smart business plans and delivers it’s customer communications.

This assessment asks students to study a successful CRM program and analyses how it works and why it is successful.


The task is to identify a CRM program running in Australia that you believe is a good example of effective CRM, research and evaluate it against a set of questions.

Assessment Task 2 – The Debate
Date handed out: Week Six
Date and time due: Week Ten
Group or Individual: Group (3), but students will be graded individually.

The purpose of this assessment is to demonstrate your ability to both prepare an argument in support of a case, and also to listen and respond to counter-arguments. This will give students valuable preparation, organization and listening skills, as well as public presentation experience.

This assessment requires students to participate in a formal debate as part of a three-member team.

IMPORTANT. This assessment will only take place in class in Week 10. All students must be present on that day to participate and receive a grade. The only exception will be students who have applied for and received Special Consideration, according to RMIT policy before the Debate date.

Assessment Task 3 – The Big Presentation.
Date handed out: Week 11
Date and time due: Week 14-15
Group or Individual: Individual

The purpose of this assessment is for students to demonstrate their presentation skills. This will give students valuable experience in the tasks involved in preparing and delivering a professional presentation, as well as the experience of making the presentation to their peers.

Students will be required to make a presentation, with visuals, on a topic to be advised in the brief in Week 11

IMPORTANT. The presentations will take only place in class over the weeks 14/15, with the order to be advised in advance. All students must be present on all presentation days to participate and receive a grade. The only exception will be students who have applied for and received Special Consideration, according to RMIT policy before their presentation date. Students who are late, or do not attend all presentations will be penalised 10% of their mark.

Submission requirements:
You are required to meet the following criteria for all assessments. Failure to do so may result in you being deemed not-yet-competent.
• Submit all assessment tasks online through blackboard, and include the RMIT e-submission declaration.
• Ensure that you submit assessments on or before the due date.
• Retain a copy of your assessment tasks.
• Each page of your assessment you should include footer with your name(s), student number(s), the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

If you are found to be Not Yet Competent in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Final Date for All Assessments.
Unless the Late Submission Procedures (see below) are applied, no assessment tasks or resubmissions will be accepted after 5pm Friday, Week 16.

Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.
You need to demonstrate you are competent in each element of the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.
You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved – Graded
NYC - Not Yet Competent
DNS - Did Not Submit for assessment

Other Information

Late submissions
If circumstances outside your control are likely to prevent you from submitting an assessment item on time, you may apply to your teacher for an extension of up to seven calendar days.
You must apply for an extension at least one working day prior to the submission deadline.
More Information:
Form to use:

Special Consideration
Extensions of greater than seven days will only be granted to eligible students through the special consideration process. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information:;ID=g43abm17hc9w
Form to use:

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information:;ID=7usdbki1fjf31

Course Overview: Access Course Overview