Course Title: Create visual design components

Part A: Course Overview

Program: C4361

Course Title: Create visual design components

Portfolio: BUS

Nominal Hours: 30.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T Vocational Business Education

Face-to-Face or Internet

Term1 2016

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Course Description

This unit describes the performance outcomes, skills and knowledge required to create visual designs for a range of interactive media components.

People in this role work closely with other members of a production team. They create visual design components in response to specifications and under the supervision of a graphic designer or producer. They contribute creative ideas to the overall concept that needs to take account of technical considerations, such as the final delivery platform.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

CUFDIG304A Create visual design components


1. Clarify work requirements

2. Generate and assess ideas

3. Plan approach

4. Produce visual design components

5. Finalise visual design components

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to create visual designs for a range of interactive media components.

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • creation of visual design components that respond effectively to specifications and demonstrate the application of visual design and communication principles
  • ability to apply a selection of the design techniques listed in the range statement
  • ability to work collaboratively in a team environment.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the following:

  • interpret and clarify written and verbal instructions
  • work as a member of a production team - both independently on assignment and under direction
  • respond constructively to feedback received from other team members
  • initiative and enterprise in the context of generating a range of feasible ideas for visual designs
  • use a range of design techniques for creating visual designs, including industry-standard graphics software
  • apply visual design and communication principles to produce visual designs
  • create visual design components in appropriate formats for a range of delivery platforms
  • manage files and directories using standard naming conventions
  • prioritise work tasks
  • meet deadlines
  • seek expert assistance when problems arise

Knowledge Evidence

You are required to provide evidence of industry knowledge, including:

  • roles and responsibilities of project team members
    - basic understanding of the relationship between technical and creative aspects and requirements of media projects
    - basic design principles of layout and composition
  • characteristics of digital and traditional imaging
  • visual design and communication principles
  • typography
  • copyright clearance procedures
  • OHS standards as they apply to the use of computer and keyboard for periods of time


Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.