Course Title: Monitor advertising production

Part A: Course Overview

Program: C4361

Course Title: Monitor advertising production

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T Vocational Business Education

Face-to-Face or Internet

Term1 2016

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Course Description

This unit describes skills and knowledge required to oversee, monitor and report on pre-production, production and post-production work for advertisements.

It applies to individuals in an entry-level position in media planning, media buying, account or advertising management within an advertising team or media organisation, who monitor the advertising production process.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBADV403 Monitor advertising production


1 Oversee pre-production work

2 Oversee production processes

3 Monitor post-production processes

4 Produce monitoring reports

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to oversee, monitor and report on pre-production, production and post-production work for advertisements.

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • confirm specifications for production activities and monitor from pre-production through post-production
  • produce reports on pre-production, production and post-production monitoring activities
  • prepare recommendations to re-schedule activities in the event of production delays.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • describe legal and ethical requirements of advertising industry
  • explain principles of advertising related to marketing mix
  • explain key provisions of relevant legislation, codes of practice and national standards affecting business operations
  • describe ethical principles for advertising
  • explain role/s of production personnel
  • identify techniques and production processes for radio, television and cinema, print, and websites.


Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.