Course Title: Schedule advertisements

Part A: Course Overview

Program: C4361

Course Title: Schedule advertisements

Portfolio: BUS

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T Vocational Business Education

Face-to-Face or Internet

Term1 2016

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Course Description

This unit describes skills and knowledge required to prepare and cost media schedules, book advertising time and space, and lodge advertisements.

It applies to individuals in an entry-level position in media planning, media buying, account management or advertising within an advertising team or media organisation, who schedule advertisements.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBADV404 Schedule advertisements


1 Confirm advertising and media requirements

2 Prepare and cost media schedule

3 Book advertising time/space and lodge advertisements

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to prepare and cost media schedules, book advertising time and space, and lodge advertisements.

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • identify and confirm media and the chosen means to advertise in accordance with the media plan for an advertisement
  • locate and analyse organisational policies and procedures relevant to media schedules
  • use appropriate industry technology
  • organise timing and distribution of advertisements and negotiate costs with media sellers for an advertisement.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain industry products/services such as media types and media vehicles
  • outline legal and ethical requirements for the advertising industry
  • describe principle of advertising as it relates to marketing mix
  • outline organisational policies and procedures for scheduling advertisements.


Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.