Course Title: Art Business Practice Level 3

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: BUSM5237

Course Title: Art Business Practice Level 3

School: 340T Art

Campus: City Campus

Program: C5048 - Diploma of Arts (Visual Arts)

Course Contact : Kellyann Geurts

Course Contact Phone: +61 3 9925 4472

Course Contact Email:kellyann.geurts@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Phillip Allan
e61299@ems.rmit.edu.au

Nominal Hours: 32

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

The purpose of this course is to provide participants with the skills, knowledge and attitudes required to identify the policies and philosophies of potential clients including, commercial galleries, commissioning agencies and art & craft management committees.
Arts Business Practice is a compulsory course within the second year of the program. The course provides a vocational focus on the arts industry and how a self employed visual artist relates to this industry.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VBS649 Art Business Practice Level 3


Learning Outcomes


1. Recognise and examine the relationship between artists and their market place
2. Writing a curriculum vitae and submitting an exhibition proposal
3. Source funding and make applications and submissions for grants and funding
4. Describe the relationship between the artist and various types of galleries



Details of Learning Activities

Lecture and discussion, guest speakers with Powerpoint presentations and DVDs


Teaching Schedule


Week 1                Introduction & Video
Week 2                Social History of the Artist / After Art School/ Setting up a Studio
Week 3                The Gallery System and Types of Galleries
Week 4                Exhibition Proposals/ Writing a CV
Week 5                Photographing your work
Week 6                Legal Identity / Contracts
Week 7                Copyright / Moral Rights
Week 8                Visual Arts Organisations / Grants and Other Awards
Week 9                Commissions / The Artist Today
Week 10             Taxation
Week 11             The Artist Gallery Relationship
Week 12             Promotion of Your Work
Week 13             Speaker : Gallery Director
Week 14             Artist
Week 15             Assignment Tutorials
Week 16             Assignment Tutorials
Week 17             Assessment
Week 18             Assessment


Learning Resources

Prescribed Texts


References


Other Resources

References:
Grant, Daniel                                    ‘The Business of being an Artist
Simpson, Shane                              ‘The Visual Arts and the Law’
Stokes, James F.                             ‘Earning a Living in the Visual Arts & Crafts in Australia’.

Web Sights:
ARTsearch                                                              www.art-search.com.au/
Arts Victoria                                                             www.arts.vic.gov.au/index.htm
Arts Hub Australia                                                  www.artshub.com.au/au/default.asp
Artsinfo                                                                     www.artsinfo.net.au    
Arts Law Centre of Aust.                                       www.artslaw.com.au
Australia Council                                                   www.australiacouncil.gov.au/
Australian Business Arts Foundation,The        www.abaf.org.au
Australian Commercial Galleries Assoc.          www.acga.com.au/
Australian Copyright  Council                             www.copyright.org.au/
Craft Australia                                                        www.craftaustralia.com.au   
NAVA   
(National Association for the Visual Arts)         www.visualarts.net.au/
Viscopy                                                                   www.viscopy.com


Overview of Assessment

Written exhibition proposal for either a one or two person show


Assessment Tasks

Arts Business Practice L3 : Writing an Exhibition Proposal


Assessment Matrix

Course Overview: Access Course Overview