Course Title: Art Business Practice Level 3

Part B: Course Detail

Teaching Period: Term2 2009

Course Code: BUSM5237

Course Title: Art Business Practice Level 3

School: 340T Art

Campus: City Campus

Program: C5048 - Diploma of Arts (Visual Arts)

Course Contact : Kellyann Geurts

Course Contact Phone: +61 3 9925 4472

Course Contact

Name and Contact Details of All Other Relevant Staff

Phillip Allan

Nominal Hours: 32

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

The purpose of this course is to provide participants with the skills, knowledge and attitudes required to identify the policies and philosophies of potential clients including, commercial galleries, commissioning agencies and art & craft management committees.
Arts Business Practice is a compulsory course within the second year of the program. The course provides a vocational focus on the arts industry and how a self employed visual artist relates to this industry.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VBS649 Art Business Practice Level 3

Learning Outcomes

1. Recognise and examine the relationship between artists and their market place
2. Writing a curriculum vitae and submitting an exhibition proposal
3. Source funding and make applications and submissions for grants and funding
4. Describe the relationship between the artist and various types of galleries

Details of Learning Activities

Lecture and discussion, guest speakers with Powerpoint presentations and DVDs

Teaching Schedule

Week 1                Introduction / Social History of the Artist / After Art School
Week 2                ’Original Schtick’ Documentary
Week 3                Exhibition Proposals/ Writing a CV
Week 4                Photographing your work
Week 5                Setting up a Studio / What is a Professional Artist?
Week 6                Legal Identity / Contracts
Week 7                Copyright / Moral Rights
Week 8                Taxation
Week 9                The Artist Today
Week 10              Visual Arts Organisations
Week 11              Galleries / Commissions
Week 12              The Artist Gallery Relationship
Week 13              Speaker
Week 14              Grants and Other Awards
Week 15              Promotion of Your Work
Week 16              Art Forgeries
Week 17              Submission of Assignments
Week 18              Assessment

Learning Resources

Prescribed Texts


Other Resources

Grant, Daniel                                                 ‘The Business of being an Artist
Simpson, Shane                                            ‘The Visual Arts and the Law’
Stokes, James F.                                           ‘Earning a Living in the Visual Arts & Crafts in Australia’.

Web Sights:
Arts Victoria                                          
Arts Hub Australia                                
Arts Law Centre of Aust.                      
Australia Council                                  
Australian Business Arts Foundation,The
Australian Commercial Galleries Assoc.
Australian Copyright  Council               
Craft Australia                                          
(National Association for the Visual Arts)

Overview of Assessment

Written exhibition proposal for either a one or two person show

Assessment Tasks

Arts Business Practice L3 : Writing an Exhibition Proposal

Assessment Matrix

Course Overview: Access Course Overview