Course Title: Use typography techniques for design work

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: GRAP9426C

Course Title: Use typography techniques for design work

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5069 - Diploma of Arts (Graphic Arts)

Course Contact : Annette Cook

Course Contact Phone: +61 3 9925 9438

Course Contact Email:Annette.cook@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required to use typography techniques for design work. It outlines how typography can be applied to a range of design contexts in response to a brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVCRS05A Use typography techniques for design workQ

Element:

Ensure quality of typographic product

Performance Criteria:

5.1 Check and monitor that typography conforms to brief, including grammar and technical production and/or printing requirements

5.2 Manage typographic work to facilitate effective storage, retrieval and output by manual or digital means

5.3 Identify constraints and requirements of specified reproduction or diffusion processes (for print or electronic submission) and take action accordingly

5.4 Present the work in accordance with the brief specifications

Element:

Interpret the brief for typographic work

Performance Criteria:

1.1 Correctly interpret the specifications of the brief

1.2 Determine client/designer's requirements for the brief

1.3 Determine and clarify parameters and/or constraints of the brief

1.4 Source reference material on typography pertinent to the brief

Element:

Organise resources for typographic work

Performance Criteria:

2.1 Correctly identify the resources required for the development of typographic work, including work space, tools and equipment

2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements

2.3 Follow storage and inventory procedures in accordance with organisational procedures

Element:

Produce typography

Performance Criteria:

4.1 Select and organise equipment, tools, materials and techniques for typographic work in accordance with the design approach

4.2 Develop the typographic work ensuring consistency with the selected approach and the brief

Element:

Test and explore a range of techniques for typography

Performance Criteria:

3.1 Identify the attributes of a range of typefaces and their suitability for different purposes

3.2 Identify possible approaches to typography design and establish criteria for the selection of the final approach

3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques

3.4 Trial typography techniques that may meet the requirements of the brief

3.5 Evaluate trialling against selection criteria and select the preferred approach based on the requirements of the brief


Learning Outcomes


1 Interpret the brief for typographic work
2 Organise resources for typographic work
3 Test and explore a range of techniques for typography
4 Produce typography
5 Ensure quality of typographic product


Details of Learning Activities

On your timetable this competency is combined with ICPPP21b Select and apply type ICPPP53b Output images to electronic media CUVCOR09A Select and apply drawing techniques and media to represent and communicate the concept and referred to as Typography
This unit describes the skills and knowledge required to use typography techniques for design work. It outlines how typography can be applied to a range of design contexts in response to a brief. It is a support unit for specialisations. The skills and knowledge are not restricted to a particular specialisation but apply across all specialisations depending on the work context.
Activities could include:
• Research
• Observation of typographic work in progress
• Evaluation of typography
• Verbal and written reports
• Typographic work generated by manual or electronic means
• Presentations


Teaching Schedule

WEEKCLASS CONTENTPERF CRITERIA
SEM ONE  
1 ‘O’ week 
2 Intro -  
3 Classification, type families, hierarchy & contrast 
4 Leading and paragraph formats  
5 Leading and paragraph formats  
6 Wordsmithing  CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
7 Kerning, tracking and alignment  CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
8 AG Ideas CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
9 Kerning, tracking and alignment 
10 Pull quotes and panels 
11 Pull quotes and panels 
12  
13 Magazine layouts 
14 Magazine layouts 
15 Magazine layouts 
16 Press ads ICPPP21B Select & apply type
1. Identify fonts
2. Select, fit & produce type
3. Proof read & correct type
ICPPP53b Output images to electronic media
17 Folio week 
18 Tutorial week - International students 
SEM TWO  
1 Tribute poster CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
ICPPP21B Select & apply type 1. Identify fonts 2. Select, fit & produce type 3. Proof read & correct type
2 Tribute poster 
3 Tribute poster 
4 Type book 
5 Type book CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
3. Produce typography 4. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
6 Type book 
7 Type book 
8 DL brochure  CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
ICPPP21B Select & apply type 1. Identify fonts 2. Select, fit & produce type 3. Proof read & correct type
9 DL brochure  
10 DL brochure  
11 DL brochure  
12 Newsletter  CUVCRS05A Use typography techniques for design work 1. Interpret the brief 2. Organise resources 3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
ICPPP21B Select & apply type 1. Identify fonts 2. Select, fit & produce type 3. Proof read & correct type
13 Newsletter  
14 Newsletter  
15 Warranty  CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
ICPPP21B Select & apply type 1. Identify fonts 2. Select, fit & produce type 3. Proof read & correct type
16 Warranty card 
17 Folio week 
18 Tutorial week - International students 


Learning Resources

Prescribed Texts

TBC  


References


Other Resources


Overview of Assessment

The assessment will be as follows;
- Exercises
- Practical projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time and in response to each submission.

A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work. A graded assessment will also occur for this course.

To be deemed competent students must demonstrate competence in all Learning Elements and related Performance Criteria.

This course is co-assessed with MANU 5732 Select & apply type, MANU 5731 Electronic media output, GRAP 9423 Drawing techniques .


Assessment Tasks

Brief 1 Wordsmithing 5%
Brief 2 Headlining 5%
Brief 3 Panels & pullquotes 5%
Brief 4 Magazine layouts 15%
Brief 5 Press ads 5%
Brief 6 Tribute poster 5%
Brief 7 Typebook 10%
Brief 8 DL booklet 15%
Brief 9 Newsletter 25%
Brief 10 Warranty card 10%


Assessment Matrix

HD High Distinction = 80-100%
DI Distinction = 70 -79%
CR Credit = 60 - 69%
PA Pass (Higher Grade Available) = 50 -59%
PX Pass (No Higher Grade Available) -
NN Fail = 0 - 49%
NYC(not yet competent)
CA (competency achieved)

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).

Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below.

Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.

Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview