Course Title: Produce a typographic image

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: MANU5733C

Course Title: Produce a typographic image

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5069 - Diploma of Arts (Graphic Arts)

Course Contact : Annette Cook

Course Contact Phone: +61 3 9925 9438

Course Contact Email:Annette.cook@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the technical application and visual evaluation of type composition.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

ICPPP21CA Produce a typographic image

Element:

Assess text for punctuation and grammar

Performance Criteria:

4.1 Text is read, and errors in grammar, punctuation and word–breaks are identified
4.2 Errors are corrected in consultation with client

Element:

Position images

Performance Criteria:

2.1 Images are positioned accurately according to the design specifications

Element:

Produce and proof type

Performance Criteria:

3.1 Type is produced either on the keyboard from copy using the appropriate layout and design, and typesetting technology or by transferring information from the electronic medium into the typesetting program
3.2 Typographic quality is checked to meet the job requirements
3.3 Proof reading is carried out to ensure the typesetting meets the job requirements
3.4 Proofs are marked up with correct proof reading marks and corrected

Element:

Select and evaluate typography

Performance Criteria:

1.1 Typeface, type–size, letter and word, and line spacing are selected in accordance with the design setting requirements
1.2 Typeface and type–size are evaluated for their suitability to retain the required characteristics through the set of reproduction stages in accordance with the design brief and printing process


Learning Outcomes


1 Select and evaluate typography
2 Position images
3 Produce and proof type
4 Assess text for punctuation and grammar


Details of Learning Activities

On your timetable, this competency, in conjunction with VBS750 (Finished art level 3), ICPPP21DA (Compose and evaluate typography), ICPPP52BA (Output images to film and paper), CUVDSP02A (Develop self as designer) and VBS749 (Finished art level 2) will be referred to as Finished Art & Typography.
This unit describes the skills and knowledge required to prepare electronic files for pre-press processing.
Activities could include:
• Research
• Computer based research
• Analysis of typography
• Computer based design
• Industry driven briefs
• Presentations


Teaching Schedule

WEEKCLASS CONTENTPERF CRITERIA
sem 1  
1 Orientation Week 
2Sessions A & B - Music Festival
Session D - RACV brochure & form
Session C - Class exercises – Photoshop
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
3 Sessions A & B - Music Festival
Session D - RACV brochure & form
Session C - Class exercises – Photoshop
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
4 Sessions A & B - Music Festival
Session D - RACV brochure & form
Session C - Class exercises – Photoshop
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
5 Sessions A & B - Music Festival
Session D - RACV brochure & form Session C - Class exercises – Photoshop + Brief One – Feature Article and Illustration
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
6 Sessions A & B & D- Music Festival
RACV brochure & form DUE
Session C – Feature Article and Illustration
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
7 Sessions A, B & D- Music Festival
Session C – Feature Article and Illustration
Feature Illustration Presentation
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
8 Sessions A, B & D Beer packaging
Music Festival DUE + presentation
Session C – Feature Article and Illustration
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
9 Sessions A, B & D Beer packaging
Session C – Feature Article and Illustration + Book Cover
Feature Illustration DUE
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
10 Sessions A, B & D Beer packaging
Session C – Book Cover
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
11 Sessions A, B & D Beer packaging
Session C – Book Cover
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
12 Sessions A, B & D Beer packaging
Session C – Book Cover
Book Cover Presentation
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
13 Sessions A & B & D Corporate ID - Logo, Style Manual, Stationery
Session C – Book Cover + Photo retouching
Beer packaging DUE + presentation
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
14 Sessions A & B & D Corporate ID - Logo, Style Manual, Stationery
Session C – Book Cover + Photo retouching
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
15 Sessions A & B & D Corporate ID - Logo, Style Manual, Stationery + Intro to Annual Report
Session C – Book Cover + Photo retouching
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
16 Sessions A & B & D Corporate ID - Logo, Style Manual, Stationery + Annual Report
Session C – Book Cover
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
17 Folio week
Master logo & stationery DUE + presentation
Book Cover DUE
 CUVDSP02A (Elements 3, 4)
18 Tutorial Week - International Students 
sem 2  
1 Sessions A & B & D Corporate ID - Annual Report
Session C - Fashion Brief
Style Manual DUE
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
2 Sessions A & B & D Corporate ID - Annual Report
Session C - Fashion Brief
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
3 Sessions A & B & D Corporate ID - Annual Report
Session C - Fashion Brief
Fashion Brief Presentation
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
4 Sessions A & B & D Corporate ID - Annual Report
Session C - Fashion Brief
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
5 Sessions A & B & D Corporate ID - Annual Report
Session C - Fashion Brief
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
6 Sessions A & B & D Paper Sampler
Session C - Fashion Brief
Annual Report DUE
Digital presentation of Style Manual and Annual Report
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
7 Sessions A & B & D Paper Sampler
Session C - Fashion Brief
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
8 Sessions A & B & D Paper Sampler
Session C - Fashion Brief
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
9 Sessions A & B & D Paper Sampler
Session C - Fashion Brief
Fashion Brief DUE
Paper Sampler DUE
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
10 Extended Practical Work Placement
Final Exhibition Organisation
 CUVDSP02A (Elements 1, 2, 3, 4)
11 Extended Practical Work Placement
Final Exhibition Organisation
 CUVDSP02A (Elements 1, 2, 3, 4)
12 Extended Practical Work Placement
Final Exhibition Organisation
 CUVDSP02A (Elements 1, 2, 3, 4)
13 Extended Practical Work Placement
Final Exhibition Organisation
 CUVDSP02A (Elements 1, 2, 3, 4)
14 Extended Practical Work Placement
Final Exhibition Organisation
 CUVDSP02A (Elements 1, 2, 3, 4)
15 Extended Practical Work Placement
Final Exhibition Organisation
 CUVDSP02A (Elements 1, 2, 3, 4)
16 Extended Practical Work Placement
Final Exhibition Organisation
 CUVDSP02A (Elements 1, 2, 3, 4)
17 Folio Week 
18 Tutorial Week –
International Students
 


Learning Resources

Prescribed Texts

TBC


References


Other Resources


Overview of Assessment

The assessment will be as follows:
- Exercises
- Practical projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time and in response to each submission.

A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work. A graded assessment will also occur for this course.

To be deemed competent students must demonstrate competence in all Learning Elements and related Performance Criteria.

This course is co-assessed with MANU 5734 Compose & evaluate typography, MANU 5735 Output images to film and paper, GRAP 9399 Finished Art 2, GRAP 9400 Finished Art 3, SOSK 5144 Develop self as a designer.


Assessment Tasks

Music Festival Promotion (Sessions B & C)
RACV Brochure (Session D)
Feature Illustration (Session A)
Beer Packaging (Sessions B, C & D)
Book Cover (Session A)
Corporate ID, Logo, Style Manual, Stationary (Sessions B, C & D)
Fashion Brief (Session A)
Annual Report (Sessions B, C & D)
Paper Sampler (Sessions B, C & D)

• Most briefs are evenly weighted and the marks will be averaged out at the completion of the unit.


Assessment Matrix

Marks Recorded
HD High Distinction = 80-100%
DI Distinction = 70 -79%
CR Credit = 60 - 69%
PA Pass (Higher Grade Available) = 50 -59%
PX Pass (No Higher Grade Available) -
NN Fail = 0 - 49%
NYC (not yet competent)
CA (competency achieved)

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).

Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below.

Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.

Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.

Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview